Poster time comments 丨 clearly marked price, "ice cream assassin" will eventually be in the original form

When you picked up a flat ice cream in the supermarket to pay, you find that they will "stab" you can "stab" you can wear your wallet with the price. In addition to the temperature this summer, there are " Ice cream assassin ".

Recently, a series of topics around high -priced ice cream have frequently appeared on various website headlines, which have been criticized by public opinion. Ice cream is used to eat, not for frying. The definition of ice cream itself is to relieve the heat of the heat and quench thirst. The price is from a few cents to a few dollars, and everyone can afford it. However, now that the Internet celebrity economy has been spawned, the ice cream that is tens of dollars or even hundreds of yuan has become a "luxury goods" that most consumers dare not compliment. The term "ice cream assassin" came into being. It was the embarrassing self -deprecating self -deprecation of the "lap" when the price was not clear at the checkout, and it was also the irony of the ice cream pricing and sales routine.

Because of this, high -priced ice cream can always easily provoke consumers' sensitive nerves and become frequent customers on the hot search list. On July 2nd, the news of the typical representative brand of high -priced ice cream, Zhong Xue Gao, appeared on the hot search list again because of the news of "31 degrees at room temperature". On the evening of the same day, Zhong Xuegao responded that his product was thick and less water -shaped instead of a pool of water due to high solid objects and less water. Out of professional issues, we did not make conclusion on this, but the exposure of this news has caused widespread controversy in public opinion. A large number of questioning sounds will once again push the high -priced ice cream represented by Zhong Xuegao to the cusp of public opinion. Ice cream is an instant food for the summer to relieve the heat. It does not rule out that someone is pursuing the ultimate taste and price, but the price / performance ratio must be the most valued by most consumers. Therefore, since the pricing of net red ice cream is so high, it is necessary to accept consumers with stricter review and inspection in quality and taste, otherwise it is easy to turn over.

In addition to ridiculing the high price, consumers' sales routines for Internet celebrity ice cream are also embarrassing. Many netizens said that high -priced ice creams similar to tens of yuan or even hundreds of yuan have not been marked in a significant position or even no price, and they were told when they bought it. In addition to some people who deliberately buy them, many consumers are forced to pay for "embarrassment".

After the carnival, you will return to peace. After the high -priced ice cream has experienced a short period of time, consumers have also returned to rationality from the psychological psychology. Now many netizens have begun to hold the old -fashioned "Snow Lotus" ice cream that has been selling for 5 cents without price increases for 13 consecutive years. Compared with the high -priced "ice cream assassin", the "Snow Lotus" ice cream recalling the childhood is named "ice cream cream cream cream" as "ice cream cream "Guard", mocked high -priced ice cream, and "Snow Lotus" became popular.

Any hype that deviates from the market is just "a flash of flowers". In front of the law, the "ice cream assassin" with a lot of routines is nowhere to be dangled. On July 1, the State Administration of Market Supervision and Administration issued the "Crime Signing Price and Price Deficiency Regulations" (hereinafter referred to as the "Regulations"), which clearly stipulated that operators should conduct clear prices in a significant way. With the support of the "Regulations", consumers' right to know, the right to choose, and fair trading have been effectively guaranteed, and consumers will no longer experience the embarrassing experience of buying a blind box of ice cream. This is also in a hot summer, "cool down" high -priced ice cream, and gives consumers a unpleasant experience "defeat".

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