China's first female underwear white paper releases the underwear industry will usher in transformation and upgrade

Cover reporter Guo Kexin

On July 3rd, the "White Paper of Chinese Women's underwear" (hereinafter referred to as the White Paper) was released in Chongqing. It is understood that the white paper is launched by the leaders of professional underwear in the country with a leading professional underwear in the country, and the China Textile Business Association underwear committee, Jingdong clothing, and forward -looking industrial research institutes were launched. From a professional perspective, the white paper analyzes the issues that consumers care about from a professional perspective, and match the scientific and detailed underwear purchase guidelines and wearing guidelines. It can be said that the birth of the white paper has set a benchmark for the industry.

Market development space is huge cities in the southwestern region that it is expected to increase by 40-50% in the next three years

The white paper survey shows that there is a gap between Chinese women's underwear consumption habits and European and American countries, and the market size growth is huge. With the maturity of the Chinese market and the change of women's values ​​in the future, the Chinese women's underwear market will grow explosive. In 2021, the size of the Chinese women's underwear market is 176.9 billion yuan, and it is expected to increase to 495.3 billion yuan by 2030. At present, compared with developed countries, the Chinese women's underwear market is inadequate competition, the development of the industry is not completely mature, and the concentration of underwear brands is relatively low. The market is urgently needed to meet the different needs of women. This also creates opportunities for leading brands. In the future, it will lead market development with competitive advantages in various aspects.

Urban beauty chose to publish white paper in Chongqing this time, which also attaches great importance to the Southwest market. Mr. Zheng Yaonan, chairman of Metropolitan Liren Group, mentioned in an interview with cover reporters that he is very optimistic about the Chinese women's underwear market. The development of the southwest is also a good opportunity for urban beauty. In the next three years, the development in the southwest is not only the growth of scale, but also the growth of brand awareness, reputation, and share. I hope that there will be 40-50%of the growth of 40-50%in the southwest in the next three years.

The first paper leads the healthy development of the industry

As the Chinese women's underwear market is still in a period of growth and development, the demand for industry norms is increasing day by day. The release of the White Paper has provided professional guidance for the majority of women and consumers, and also played a leading role in the healthy development of the industry.

The white paper shows that with the change of women's value concepts and the improvement of self -awareness, in addition to the comfort and health of underwear wearing, they also emphasize functionality; and women's attention to underwear focuses on comfortable and stylish. According to incomplete statistics, women's underwear categories can reach more than 200 types. However, blind selection is the biggest problem with female underwear consumers. The white paper pointed out that women blindly choosing underwear can bring a variety of diseases to the body, causing the body to deformation and a series of psychological trauma. Therefore, professional underwear brand guidance is imperative.

Mr. Zheng Yaonan, chairman of Metropolitan Liren Group, said: "After the release of the white paper this time, we will also do a lot of salons, lectures, shopping guide training, etc., hoping to let more women understand and understand professional underwear." Metropolitan beauty people released this time. The white paper has successfully sparked the awakening of the health awareness of women, deeply focused on the relationship between underwear and health, and caused consumers to re -examine and understand the professional underwear.

The famous actor Tang Yixin, the famous writer Li Xiaoyu, and the talk show actor Siwen called for the attention of women's health and self -worth.

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