Xinxiang, Henan: "Regional Business Card+Chinese Gold Signboard", creating the golden age of wheat economy

Editor's note: Central Plains is familiar with the world. Henan has been in Henan for more than ten consecutive years of grain output exceeding 100 billion pounds. At the same time, it uses farm heads to carry the tail, extend the industrial chain, enhance the value chain, create a supply chain, and cultivate a number of well -known grain and oil brand.

In order to fully display the effectiveness of the "Henan Good Grain and Oils" brand and play the role of the brand, the Henan Food and Material Reserve Bureau jointly launched an interview with the director of the city of the "Meeting Good Grain and Oils" and the Municipal Director of Henan Radio and Television.

Elephant Journalist Zhu Xiugang/Wen Wang Zhihua/Planning

Hanging noodle production accounts for 1/5 of the province's output; quick -frozen food accounts for 1/20 of the province's output; instant noodles account for 1/14 of the province's output; steamed buns account for 1/14 of the province's output, which is a set of numbers related to Xinxiang. Essence

Chinese wheat looks at Henan, Henan wheat looks at Xinxiang. With the "first wheat in the world" and "China's first meter" Xinxiang, through the creation of "regional business cards+Chinese golden signboards", the golden age of the wheat economy is created. On June 30, Zhao Zhiguo, a member of the party group of the Food and Material Reserve of Xinxiang City and a second -level investigator, Zhao Zhiguo, general manager of Xinxiang City, Zhao Zhiguo, Henan Province, Zhao Tianxiang, General Manager of Mi You Fan Food Co., Ltd. In the between, the story behind Xinxiang's "good grain and oil" is decoded.

Established Henan's first "good grain and oil" product company alliance

According to Zhao Benzhe, a member of the party group of the Food and Material Reserve of Xinxiang City and a second -level investigator, Xinxiang's existing regional public brand "China No. 1 Wheat", "Yanjin Wheat", "China First Mi", "Yuanyang Rice", etc. The brand has also introduced well -known companies such as Luhua Group, Budweiser Beer, Qianwei Central Kitchen.

Xinxiang also established the first "good grain and oil" product enterprise alliance in Henan Province, with complementary advantages and complementary advantages, long -term and short -term; holding group heating and developing together; mutual reference, communication and improvement; extending chains, strengthening industries.

On the basis of the big and stronger existing "Yuanyang Rice" and "Yanjin Wheat" brand, the local area has also strengthened the production and sales of production and sales with the main sales area. From December 26th to 27th, 2019, Henan Grain Production and Marketing Cooperation negotiated and negotiated with Henan High -quality Wheat Promotion Association at the Guangzhou South China Grain Exchange Center. Xinxiang City, as a representative city of high -quality strong wheat, attaches great importance to it, carefully planned, cities and food and food and city The main leaders of the Material Reserve (the main leaders of the Materials Reserve personally led the team to participate.

In September 2020, the Xinxiang Food and Material Reserve Bureau launched the "Xinxiang High -quality Grain Northwest Travel" event, went to Xi'an, Lanzhou, Taiyuan and other places to actively publicize the high -quality grain of Xinxiang, carefully connect to customers of food, explore the strengthening of production and sales cooperation, for production and sales cooperation, for production and sales cooperation, for production and sales cooperation, for production and sales cooperation. Link lays the foundation.

Flour production ranks third in the province, and the output value ranks fourth in the province

In the years of the implementation of the "High -quality Grain Engineering", Xinxiang's grain industry remained steadily rising. In 2021, 139 enterprises entered the city, with a total processing value of 21.56 billion yuan, an increase of 29.2%year -on -year. Two products won the title of "China Good Grain and Oil" product, and 11 products were the title of "Henan Good Grain and Oil".

Xinxiang flour production ranks third in the province, the output value ranks fourth in the province, and the processing capabilities in the province are fourth. In 2020, the output of new noodles in Xinxiang City was 248,000 tons, accounting for 1/5 of the province's output; 70,600 tons of quick -frozen foods, accounting for 1/20 of the province's output; instant noodles 43,000 tons, accounting for 1/14 of the province's output; 10,000 tons, accounting for 1/14 of the province.

In the process of implementing high -quality food engineering projects, Xinxiang City has encountered factors such as self -raised funds, environmental protection stop work, summer grain acquisition, and new crown epidemic. Development in adversity, seeking breakthroughs in the predicament, and successfully completed the first round of high -quality grain engineering construction tasks.

7.9%of the "good grain and oil" enterprise contributed 16.6%of the total output value of the processing industry

In terms of the implementation of "China Good Grain and Oil", Xinxiang helps eight high -quality grain and oil companies to obtain 30.16 million yuan subsidy funds through project subsidies and discount subsidies to upgrade and transformation. Highlighting the sign of "China's No. 1 Mai". The high -quality grain engineering projects of counties and cities have become pillar industries and important starting points for the implementation of agricultural income and stimulating local economic development.

In 2021, Xinxiang City has entered 139 grain and oil processing enterprises, with a total industrial output value of 21.56 billion yuan. The total industrial output value of 11 "good grain and oil" products processing enterprises was 3.582 billion yuan. However, it contributed 16.6%of the total output value of the processing industry.

Under the guidance of the "High -quality Grain Engineering" project, the production enthusiasm of "good grain and oil" enterprises in the city has continued to increase. Xing Corn Processing Co., Ltd. has an annual output of 100,000 tons of high -quality corn crickets, corn flour production line projects, and a total investment of 200 million yuan. The grain industry has reached a new level.

Fuxing high -speed rail train marketing "China First Wheat"

Yanjin Wheat is excellent, green, and organic, creating the "first" of six Chinese wheat industry, and has become a nationwide regional business card.

Xinxiang City 2020 and 2011 have been promoted in the "Yanjin Wheat" regional public brand in Shanghai for two consecutive years. Through the strong union of "regional business cards+Chinese gold signboards", we create a strong technology, innovation, and high -quality atmosphere, and help the "Yanjin Wheat" brand to create a golden age of the wheat economy. Xinxiang will combine the Yanjin wheat with the Fuxing high -speed rail train to promote the "Yanjin Wheat" regional public brand in the High -speed Railway train. It gives the brand irreplaceable added value and capacity.

Xinxiang also actively supports relevant enterprises to participate in well -known exhibitions such as the China Food Trading Conference, China International Agricultural Products Fair, Henan Provincial Exhibition of Agricultural Products Processing Industry in Zhumadian China Agricultural Products Processing Industry, to enhance the influence and popularity of the local grain brand Essence

"Strong Chain", "Make up chain" and "Yanchain", high standards to brighten the "golden signboard"

In September 2020, the "Xinxiang City adheres to the three -chain homogeneity to accelerate the promotion of the high -quality development action plan of the grain industry". In order to build a better level, higher quality, more efficient, and more sustainable grain safety security system, comprehensively improve the quality and efficiency and competitiveness of the grain industry, consolidate the solid foundation, and lead Xinxiang from the grain resource market to the grain industry to be strong. The market transition.

The Xinxiang City Food and Material Reserve Bureau led the formulation of facial product improvement plans. The plan of the processing industry chain of the noodle product is drawn, and the industrial investment is implemented. It has initially selected and determined that more than 30 well -known enterprises in the country and the province have been determined. In contrast to the industrial map, focus on promoting key areas such as grain planting, collection and storage, deep processing, logistics transportation, etc., gather deep -processing "strong chains" to cultivate and strengthen the scale of the industrial scale; focus on green characteristics "supplementing chain", increase product added value; focus on planting planting The "extension chain" in circulation improves production standardization, scale, and intelligence.

Xinxiang City has also made every effort to promote the construction of the Central Plains Nonggu, established the concept of adhering to the "three chains" and "project as king", and revolved around the Central Plains Nonggu Construction Plan, vigorously develop the industrialization of staple food and deep processing of grain and oil, and vigorously promote high -quality grain projects. " The six major improvement actions. "

The important part of the "three chain homogeneous" is the postpartum service of grain. During the implementation of the first round of high -quality grain projects, Xinxiang built a total of 58 post -production service centers, 9 grain quality inspection centers, and 2 good grain and oil demonstration counties. , 2 provincial -level demonstration enterprises in China and 1 green grain storage demonstration project.

In terms of the construction of the food postpartum service system, the county and cities are fully covered. The first- and second centers of the first and second categories focuses on the storage and "one sale to the end" services. The construction of the postpartum service system completed the original site renovation of 106,000 tons, and 826 (sets) of the purchase instrument and equipment, which became a intimate "steward" for the post -production service of food and food.

"The Road to the Creation of Good Grain and Oils in China" of the Minding Facing Industry

In 2020, Henan's "love" brand of "love" has won the title of Henan Good Grain and Oil. In 2021, their "ambition" brand high -gluten wheat flour was rated as China's good grain and oil products. As an enterprise established in 2011, Zhao Zhiguo, general manager of Xinxiang Municipality, said that the company's explosive growth is due to the opportunity to create the "good grain and oil" of Xinxiang.

High-quality wheat is the basis for the production of high-quality flour. The company always adheres to the criterion of "good wheat mill noodles", acquire wheat to pricing quality, strictly control the key indicators affecting food safety and flour quality. The price of high -quality wheat is purchased to ensure that the warehouse wheat is healthy and full of vitality, so that the processed flour is naturally natural and original.

In order to ensure the quality of wheat and enhance the leading role of enterprise leaders, the company also formed an agricultural industrialization consortium with 15 agricultural cooperatives and family farms in the city. Remnant ton. The wheat base provides sufficient high -quality wheat resources, which also drives farmers to increase their income and achieve a win -win situation between enterprises and farmers.

Only the advanced process can produce high -quality and stable products. The starting industry starts is the 1,200 tons of wheat wheat powder. In 2017, it invested 200 million yuan and built a 1500 -ton powder workshop with a scale of 2700 tons. The production scale ranks among the forefront of private flour -making enterprises in the province. The company's powder -making process adopts the low -temperature processing process of long powder roads. It is homogeneous merger, sieve clearly, lightly grind, and stripped. Ensure the original wheat flavor and natural wheat incense of flour.

The host equipment uses Wuxi Buller's advanced powder -making equipment and domestic first -class manufacturer equipment. It has low energy consumption and high efficiency to improve the comprehensive utilization rate of wheat.

The company also took the lead in adopting Germany's vibrating water machine, reducing the wheat wheat time by half, and effectively reducing the total number of colonies of flour.

He also made a lot of investment in automated control and machinery replacement. The automatic unmanned sample system and automatic grain unloading system made wheat unloading. Both effectively reduce the amount of labor and labor; the PLC automatic control system allows all equipment to control all the equipment in the workshop without manual operation.

Advanced craftsmanship, excellent equipment, refined operations, and automated control ensure that the 30 pink and ash of production are less than 0.38%, and have super market competitiveness. Both of the company's workshops use MES and PLC control systems. The production process is automated and intelligent. It has been named "Henan Smart Workshop" by the Provincial Department of Industrialization Information. Ensure that "every bag of flour from the factory is strict than the national standard"

"The people take food as the sky, and the food is the first", and the ambition industry firmly establishes the production concept of "food safety first". Waiting for a series of key control points management, every bag of flour from the factory is stricter than the national standard, and it is better than the national standard. The company's products are 100%in the national, provincial, and municipal market supervision and management departments at all levels.

The company also uses product innovation and technological innovation as the top priority. Through talent introduction and job training, it improves its own product research and development innovation capabilities. The company has long signed a strategic cooperation agreement with Henan University of Technology and Changyuan Culinary Technology Vocational College of Food and Changyuan Culinary Technology. It is widely cooperated in wheat planting, warehousing, processing and application. At present, the company is equipped with 59 R & D personnel. Five academic leaders with high levels of level and practical experience, and one provincial R & D platform- "Henan Province Wheat Processing Industrialization Engineering Research Center", 1 municipal R & D platform- "Changyuan City high -quality strong tendons Maiwai Comprehensive Utilization Engineering Technology Research Center ".

In 2021, the company also built a new product research and development laboratory to purchase the leading international and domestic inspection instrument equipment, the transformation and upgrading of pollination equipment, improved the moderate processing and clean processing process of wheat flour, and determined through precision instruments, separated according to different quality of wheat. Storage, accurate mixing, classification processing, optimizing powder -making technology, and further improved product quality.

During the establishment of the "Good Grain and Oil" in Xinxiang, Henan Anshi Noodle Industry, as the only comprehensive enterprise in Changyuan County, is the only large -scale flour deep processing and large -scale grain storage. Become a key enterprise in Changyuan City Flour Emergency Processing, the first batch of "Henan Province Good (Rest assured) grain and oil processing enterprises", "key enterprises in the provincial agricultural industrialization province", "Henan private enterprise in modern agriculture 100" enterprises, "Zhi Zhi" "High -gluten Wheat Fan" is identified as a green food A -level product by the China Green Food Development Center.

Convert good products to "real gold and silver"

Zhao Tianxiang, general manager of Henan Province Youmian Food Co., Ltd., believes that the creation of "good grain and oil" has enabled them to increase the popularity, reputation, and competitiveness of the corporate market, and transform good products into "real gold and silver". And help enterprises' industrial transformation and upgrading, so that enterprises can effectively obtain social and economic benefits.

You Mi You faced the impact of the heavy rain in Xinxiang City in 2021. After the reconstruction of 7.5 million after the disaster, it was difficult to raise funds at that time. Provide enterprises with a reserve base for food security strategic strategy. At the same time, the enterprise and farmers are directly connected, driving farmers to increase their income of 1,500 yuan per capita, and it also drives the company's grain -saving loss by 5%, and the output value increases by 15%.

There is a noodle noodle for the production of breakfast series and convenient food companies that are convenient for food. They are committed to quick -frozen food manufacturing, integrating R & D, production, and sales. , Glutinous rice chicken, red bean rolls, green tea Buddha cakes, lotus leaf cakes and other consumers are widely welcomed by consumers.

The company cooperates with farmers with the "order agriculture" method of "ordering and contract price acquisition" for the year, and organizes the production of bases with the "company+cooperative+farmers" interest connection. The company requires the production of agricultural products and sells it to enterprises in accordance with the contract. The contract price is generally higher than the market price of agricultural products, bringing more than one million yuan to 1500 farmers.

Zhao Tianxiang said that quality is the foundation of an enterprise, the lifeline of the enterprise, and the foundation of the product brand. Brand is the "signboard" of an enterprise and the basis for the survival of the enterprise. Scientific and technological innovation is also the driving force for the sustainable development of the enterprise. These three quality companies are indispensable. The company actively responds to the "high -quality grain project", first guarantees the safety of grain safety, and continues to improve product quality; second, apply for its own brand trademarks, improve brand protection awareness, and strive to create Chinese prestigious enterprises. Finally, pay attention to the research and development of new products. With the cultivation of the new generation of technology backup forces to improve the ability of independent innovation.

Grain security party and government responsibility, cultivate "100 billion industrial clusters"

Zhao Benzhe said that Xinxiang implemented the same responsibility of food safety party and government, and took food security as a "first -hander" project that was related to the overall situation and long -term, and implemented a "100 billion industrial cluster cultivation" plan.

The food manufacturing industry cluster has been planned, and the three -product strategic operation of the "increase varieties, quality, and branding" of the food industry has been formulated, and the trend of consumption upgrades is adaptable. Take the road of refined development, bigger and strengthening flour and noodle product processing; focus on small packaging, segmentation, take the chain franchise road, and quickly make strong meat products and frozen foods; combine cultural creativity, tourism, take customized development roads , Improve the core competitiveness of leisure food; introduce advanced fresh -keeping technology, take the road of cold chain distribution, and vigorously develop new models and new formats such as central kitchen. By 2030, operating income will strive to exceed 100 billion yuan to create a national high -quality flour and noodle product processing base, and the province's important high -end health food industry base. In addition, in -depth implementation of a new round of "high -quality food projects". In advance for the "six major promotion actions", 17 projects were planned in the city in 2022, with a total investment of 4.836 billion yuan. Among them, there are 6 processing projects, with a total investment of 4.35 billion yuan, accounting for 90%of the total investment; 11 storage projects, with a total investment of 486 million yuan, accounting for 10%of the total investment. The main processing items are: Wudideli Group Xinxiang Flour Co., Ltd. expands flour new noodle projects, with a total investment of 2 billion yuan; Weihui City Sifeng Powder Co., Ltd. handles 3600 tons of flour production line project daily, with a total investment of 1.05 billion yuan; Shandong Shandong; Shandong Shandong; Shandong; Shandong; Shandong; Shandong; Luhua (Yanjin) Grain Food Co., Ltd. has an annual output of 300,000 tons of noodle projects with a total investment of 1.2 billion yuan. After all the above projects were put into production in 2025, the total output value of the city's grain industry economy and industry was expected to jump to 27 billion yuan, an increase of nearly 75.9%on the basis of 15.35 billion yuan at the end of the "13th Five -Year Plan" period.

The Central Plains is familiar, the world is full, and the crops alternately sowing are endless. Today, in the wheat field, a new round of grain sowing is in progress. The world of grains, the Central Plains should be responsible, let's wait for the next golden.

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