"China's Great Cherry First Town" under the epidemic: Online stores "fight"

In June, Zhanggezhuang Town, Fushan District, Yantai City, the big cherry listened to the 618 assembly number fresh water and spirit.

"From the generation of grandpa, our lives rely on these cherry trees." On June 2nd, in Zhanggezhuang Big Cherry Market in the country's largest town -level large cherry market, 58 -year -old Liu Yudong "flooded" Hundred boxes of "ruby" to be set out. He said, "When I was a kid, the farmers in the town had to pull the cherry to the market to sell it. Everyone secretly competed.

Nowadays, in this "China's Great Cherry First Town", which is rich in "domestic cherry", the second generation and three generations of the fruit are still as strong as the ancestors, and they are attached to the best big cherry. But the difference is that more and more Zhang Gezhuang's big cherry has gone out of the East China market, and the e -commerce "flying" is sold to the whole country. During transportation.

Public data shows that in 2021, the town traded 4 million kilograms of large cherries through e -commerce platforms, and the transaction value was 50 million yuan, driving fruit farming to increase income by more than 5 million yuan.

This year, due to the epidemic, foreign vendors who swarmed in the past were trapped by "love". However, with the support of new e -commerce platforms such as Pinduoduo, stepping on the rhythm of consumption in the middle of the year, the larger proportion of Zhang Gezhuang's big cherry began to use the "purchase+direct hair straight hair" to direct consumers, from from The tip of the tree is straight to the tip of the tongue. This generation of agricultural towns planted in cherry have also changed, and transformed into agricultural characteristic Internet towns praised by many scholars and experts.

▲ In order to ensure fresh fruits, around 4 am, the big cherry in Zhang Gezhuang Town has been picked, and he is now picking up and racing with time. (Photography: Xue Tong)

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"During the epidemic, it can increase the income without losing money. This has not dared to think about it before." Since June, the 24 -year -old fruit farmer Yang Junxiang was too busy every day, but he was happy. He was born in a family of three generations of cherries in Zhanggezhuang Town. This place is not only the hometown of astronaut Wang Yaping, but also the earliest place in China to plant cherries.

Like the "foreign cherry" from Chile, Zhang Gezhuang's big cherry is also a "European Sweet Cherry" category. In 1861, Yantai became one of the earliest ports to open ports in northern my country. American missionary Ni Veis brought sweet cherry fruit trees to Yantai. Since then, big cherries have settled here. However, in order to adapt to domestic soil and water, agricultural technicians are preferred and improved in European sweet cherries. For example, a common variety "red light" is formed by the European "Naon" and the "Yellow jade" in the United States. Because of the big head, the "red light" hangs on the tree like a red lantern.

Nowadays, more than 90%of Zhanggezhuang cultivated large cherries, with a cultivation area of ​​about 20,000 acres, of which nearly 400 acres of facilities are cultivated. The town is located at 37 degrees north latitude gold latitude belt, with large temperature difference between day and night, and high accumulation of cherry sugar; the soil also contains limestone layers suitable for large cherry growth. According to the local agricultural sciences test report, Zhang Gezhuang's large cherry contains calcium content More than 50%higher than other large cherries in the market, especially "calcium supplement".

Although Yang Junxiang has been growing in this Feng Shui treasure of "God's Lord to Eat" since he was a child, he graduated from college three years ago. He decided to leave his professionalism. When his father -in -law, his parents strongly opposed it. Cherry is delicious, it is difficult to plant. The soil is wet, and the light is not fruitful; the soil is dry, and it will be fruitful.

For most of his life, he was serving these "little ancestors" parents who were reluctant to continue to suffer. But Yang Junxiang insisted on this. He greedy black every day, shuttled in the field with his parents, his skin was dark, and he carefully cared for the delicate plants. By May and June, when the harvest period was approaching, he had to hold a sugar meter every day. "The sweetness is 19-20, and the taste is the best."

However, Chunhua Qiu Shi is also "difficult". In recent years, influenced by the epidemic in various places, uncertain factors such as sealing, retention, market closure, and delay shipments have always made local fruit farmers' intentions. Seeing that there are fewer and fewer customers from foreign countries, the procurement standards are uneven, and the offline market is becoming more and more difficult. And the freshness is the life of the big cherry. Once it is missed when it is delicate, it is difficult for this fruit to sell a good price.

"At present, 90%of our large cherries are on the line, selling to the north and the two Guangsters, the fastest 24 hours, and the slowest 48 hours can be delivered to consumers." Yang Junxiang's key to win the support of his parents is that he proposed that he proposed that Try a new agricultural product sales model. Since taking over, he has maintained the online market and supplied to Pinduoduo merchants. Due to the strong demand, the sales volume will not increase, and the average annual increase is nearly 20%. Benefiting from this, their planting scale has also expanded from the initial 5 acres to the current 100 acres, and the team has also expanded from their father and son to more than ten people.

▲ With the support of new e -commerce platforms such as Pinduoduo, a larger proportion of Zhang Gezhuang's big cherry is straight from the tip of the tree to the tip of the tongue. (Photography: Xue Tong)

Liu Yudong, who is close to Huajia, has also shifted from an offline front this year. "In the past, we shipped goods throughout the country, but due to the impact of the epidemic this year, we were afraid of sending a car in the past and could not get off the high speed. Avoid accidents. "

Zou Dong, the person in charge of Pinduoduo Rawry Store, said that in recent years, more than 20 days from mid -May to early June, we can sell large cherries of 2 million kg. Among them, Zhang Gezhuang accounts for half The supply volume is about 1 million kilograms, bringing more than 30 million yuan in direct sales. "Although this year is affected by the epidemic, the average daily single volume still exceeds 10,000." From the agricultural town to the e -commerce town

In the territory of our country, Zhang Gezhuang's big cherry has a place.

Public data shows that as of 2020, Shandong has become the largest province of fruit with 29.899 million tons of fruits. Among them, the cherry output is 800,000 tons, with a planting area of ​​1.5 million mu, second only to Apple and Peach, and settled in the third chair of Shandong fruits. Shandong cherries, whether the planting area or total output, is more than half the country. In this largest cherry, Shandong cherry watched Yantai, and Yantai Cherry looked at Fushan Zhanggezhuang.

Over the past and a half century, on the road to becoming a "big cherry high -quality production area", Zhang Gezhuang has made arduous efforts. "In order to polish the business card of the" Yantai Big Cherry ", the town government will arrange experts to provide technical guidance to farmers at every stage of cherry planting and continuously improve the town's cherry planting management technology." Zhang Gezhuang Town Agricultural Comprehensive Service Center Director Yan Shunjie said.

With the help of experts, local farmers have learned a lot of planting tricks. For example, while using organic fertilizer, beans and bean cakes will be added to the ground to improve the taste of fruit. Some fruit farmers will also transplant the sweet cherry trees of the precocious varieties into the sun greenhouse. The greenhouse ceiling is covered with a quilt, an automatic rolling curtain, and the greenhouse is equipped with automated exhaust facilities and accurate control room temperature.

▲ Big cherry sold to all parts of the country through the Pinduoduo platform, as soon as 24 hours, and the slowest 48 hours can be sent to consumers. (Photography: Xue Tong)

"In order to ensure fresh fruits, we will get up at 2 or 3 in the morning to pick fruits, replace preservatives with speed, and now pick up and run with time." Liu Yudong said that the excellent quality and unique taste of Zhang Gezhuang's big cherry are fruit farmers, The results of agricultural experts and governments work together.

In recent years, more and more young people have returned to their hometowns to start a business. When the farmers were busy, they also promoted unified cooperation management and implemented a standardized and large -scale production model; during the agricultural leisure, everyone organized activities such as the "Sakura Business Conference" to discuss and exchange with cherry growers from all over the country.

The input of young blood has also accelerated the pace of Zhang Gezhuang's development of new e -commerce, and "purchasing+direct hair in the place of origin" has gradually become one of the important local sales methods. At the same time, a series of e -commerce service measures have also been introduced in the local area to encourage everyone to achieve fast -selling, more sales, and wide sales through farmland clouds, live broadcasts and other methods, and drive the masses to increase their income and become rich.

Zhu Wansong, who has sold Yantai big cherries on Pinduoduo for 5 years, said that thanks to the zero commissions and traffic policies such as agricultural products, it currently sells 200,000 cherry cherries, of which nearly 50 % are purchased from Zhang Gezhuang.

It is understood that the Yantai new e -commerce village matrix mainly based on Zhanggezhuang Town, the main planting varieties are still mainly red lights, with early fruit, Italian early red, Naon, Da Zi, Meizhou, pioneer, pull, pull Dozens of varieties such as Bins are covered in the early middle and evening. The total output of the year is 30 million kilograms, and the annual output value is nearly 500 million yuan.

"At present, we have built two large cherry trading markets offline, and online live broadcast bases are being built online. This year, we also plan to expand and improve logistics and storage to prepare for more e -commerce business." Yan Shunjie said.

As an important place for the big cherry in Pinduoduo, Zhang Gezhuang, the local high -quality cherry is one of the targets of the key promotion during the 618 period of Pinduoduo. The person in charge of the project of Pinduoduo 618 promotion said that for the industrial belt and agricultural area merchants affected by the epidemic, the platform will continue to expand the coverage scale and subsidy of high -quality agricultural goods, further develop the consumer demand of agricultural products, promote good quality goods Directly linked the national large market to help "return blood" and promote consumption recovery.

"In the future, we hope that more farmers will join the new model of preventing malignant price competition, argument with quality, and online transactions, which will drive more high -quality cherries to walk through the country through online channels such as Pinduoduo." Yan Shunjie said.

Lightning News reporter Zhang Bei reported

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