What is the harm of "Poisonous Milk" in the risk of "poisonous milk"?

Future Net, Beijing, July 4th (Reporter Ling Meng) A food spot check report, let the net red milk brand McElr's filter shattered one place, and even labeled "poison milk". On July 4, the incident ushered in the latest progress. When Melqu, in response to the investigation of the market supervision and management department for investigation due to the detection of propylene glycol, it has stopped pure milk production, removed, sealed, and recalled unqualified products. In unconditional return and refund. At the same time, it will actively cooperate with the investigation and processing of the market supervision and management department, and will not refuse or escape, and take the initiative to take the responsibility of the corporate. For a few days, McWell's "poisonous milk" storm continued to ferment. In addition to receiving a letter of concern issued by the Shenzhen Stock Exchange, in the consumer market, McWell has encountered an unprecedented crisis of trust, and the question of returning goods protection is one after another. In the secondary market, McWell was also "voted with your feet" by investors. On July 4th, McWell's stock price opened its limit. Since June 30, the cumulative rose and decline of McWell's stock price has reached -15.39%, and the market value has evaporated more than 200 million yuan. "Poisonous Milk" storm continues to ferment. Mc 趣 response: Actively assume corporate responsibility. Recently, after being exposed to the bidding biotholitol in the milk, Meloel has been at the cusp of public opinion. On July 3rd, the official website of the National Market Supervision and Administration Bureau announced that the Xinjiang Market Supervision Bureau and Changji Market Supervision Bureau organized a investigation and sampling inspection of McMIn. The propylene glycol is caused by the use of food additive fragrance during the production process during the production process.

The latest announcement issued by Maiquel on July 4th, McWell responded to this, saying that in response to the above incidents, the company deeply blamed himself. While fully cooperating with the supervision department, he carried out self -inspection of all products of the company. Self -correction, do the other way, prevent similar problems in the daily production and operation process in the future, and sincerely apologize to consumers at the same time, and apologize to the distress caused to all parties, the company will further improve business compliance and management level, effectively fulfill the performance Social responsibility. It is worth noting that on the evening of June 30, the Shenzhen Stock Exchange issued a letter of concern to Maiqu on the incident, asking them to explain the specific situation of the relevant food sampling inspection and inspection. Related products, whether this matter has a significant impact on the company's daily production and operation, and checks whether the company's other batches of products have the above problems or other quality problems. On July 1st, McWell issued a public statement for two batches of pure milk sampling inspections. However, it is interesting that in this announcement, McWell wrote the date of the money on July 1, 2021, and was also ridiculed by a large number of netizens, questioning its "too casual" and "not paying attention". Subsequently, McElr announced the announcement of the correction date, stating that the two batches of products involved in the sampling results had been removed and sealed, and actively accepted consumer demands. The local regulatory authorities have also settled in the company. The company fully cooperates with the testing agency to conduct comprehensive sampling testing on related products. The test results will announce to the society as soon as possible. After this turmoil, Meloel was also in a crisis of trust in the consumer market. The article has been on Weibo hot search.

Social platform netizens questioned on social platforms, a large number of netizens issued a question that McWell "did not attach importance to the quality of the product" and "after the fire of Li Jiaqi, it floated after the fire, and lost his original intention." On the other side of public opinion, some netizens pointed their finger to the topic of "poisonous milk". A netizen posted, "Macquett milk is poisonous, can other milk still drink? "Taste?" "High -end milk" dreams? Less than 1%of R & D investment compared to old -fashioned dairy companies such as Mengniu and Yili. Maiquel's previous popularity in the market is quite low. Consumers don't even know this brand. In fact, McWell is a Xinjiang dairy industry with a history of nearly 20 years. Public information shows that Mc omise started in a small food production workshop in Xinjiang. At the beginning, it had only one oven and 5 workers in the original business scale, mainly to produce baked goods. By 2002, the founder Li Yuhu smelled Xinjiang milk business opportunities, and established Xinjiang Meloel Dairy Co., Ltd. (now renamed McMail Group Co., Ltd.). With the unique geographical location and the advantages of milk sources, Mc omise opened its popularity in western cities such as Xinjiang, and actively built fresh milk production lines and cow breeding bases in 2014. However, Maiqu, which successfully landed in the capital market, did not go smoothly all the way. The financial report data shows that McWell's operating income increased from 321 million yuan in 2014 to 1.146 billion yuan in 2021, which was nearly 3.6 times. However, the net profit has been in a decline in many years. In 2018 and 2019, Meloel was in a state of losing money and was on the verge of delisting. By 2021, McWell was still in the predicament of increasing income and increasing increasing increasing. The financial report in 2021 shows that during the reporting period, operating income was 1.146 billion yuan, an increase of 30.93%year -on -year; net profit was 1.18 million yuan, a year -on -year decrease of 65.01%. Regarding the growth of operating income, Mc 尔 made a special explanation in the 2021 financial report. The four major business categories of dairy products, baking foods, festivals, and other products have all been improved. 57.75%operating income. It is worth noting that in order to improve the brand voice in the domestic dairy industry, McWell has also continued to make articles on brand marketing in recent years and seek way out. In the future, reporters noticed that starting in 2021, McWell opened a brand live broadcast room on platforms such as Douyin, Tmall, and intended to promote product promotion through the form of live broadcasts.

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