Luo Yonghao's WeChat public account was officially renamed.

CBNDATA E -commerce Marketing Weekly focuses on the field of e -commerce marketing,#c c#,#platform dynamics#,#红 c#,#report selection#Section Select e -commerce marketing industry events, mainstream platform dynamics, worth reading reports Essence Every Friday, accumulate small knowledge with us and see micro -trends.

Selection of hotspots in this issue

Douyin, fast -handed e -commerce plus code logistics

Wei Nianjie Li Ziyi Company is about to open

Oriental selection fans exceed 20 million, and have opened a beautiful account of beauty

Station B users registered in 2009 are still 65%active

Native

Industry news

The State Administration of Radio and Television and the Ministry of Culture and Tourism jointly released the "Code for Conduct of Network anchors"

Recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the "Code for Conductive Conduct". There are 18 contents of "Behavior Specifications", which further standardize online anchor behavior behavior and strengthen professional ethical construction.

It is worth noting that Article 14 lists 31 behaviors that network anchors must not appear in the process of providing online performances and audiovisual programs, including the public's reflection of strong false publicity, selling counterfeit and inferior products, data fraud, etc. Questions; marketing fakes, infringing intellectual property rights, or products that do not meet the requirements of personal and property security requirements, fictional or tampering of data traffic such as transactions, attention, browsing, and likes. Those who deceive consumers use absolute use of words, without permission to sell special business laws and regulations, such as "barrage", live broadcast room names, announcements, and voice through the "barrage", live broadcast room names, announcements, and voice.

Platform dynamic

Douyin fast hand -e -commerce logistics supplementary lessons, test rapids, create fast delivery supply chain

It is reported that Douyin has once again increased logistics services. Douyin e -commerce has recently tested the "Speed" service, which can realize the same city city and surrounding cities the next day. According to people familiar with the matter, instant delivery services are not limited to this, and more commodity categories will be opened in the later period. This means that Douyin e -commerce relying on "rapids" can realize the ability support similar to buying vegetables, community group purchase and other businesses. Earlier, some media also reported that Douyin was "trembling and delivered to the door", which is similar to the self -operated business of Jingdong Supermarket. It can be seen that Douyin is adding a logistics layout of short distances and instant delivery.

Kuaishou was exposed to the recent establishment of "Chengdu Quickly Delivery Supply Chain Management Co., Ltd.". The purpose of establishing Chengdu Express Supply Chain Management Co., Ltd. Like Douyin's establishment of Shanghai Star Yue Supply Chain Management Co., Ltd., analysts believe that the company's establishment is to better serve e -commerce logistics. (Source: Tech Planet)

Douyin reduction and exemption of Shanghai merchant online store opening costs

Recently, Douyin Life Service has launched a plan to help the people in Shanghai to provide business -benefit people, providing merchants with a policy of "two reductions and one excellence and one support": reducing the cost of online store opening, dimbing during the period of exemption, optimizing operating positions, platform traffic resource support Essence It is reported that the policy will last until July 30.

In addition, Douyin will also link related industry associations to provide public welfare courses for small and medium -sized merchants in the three sections of catering, wine travel, and integrated. Short videos and live broadcast operations help merchants quickly recover after the epidemic. (Source: New List)

Kuaishou and LeTV video have reached a two -creation related authorization cooperation, Kuaishou investing is preferred

① On June 30, Kuaishou announced that he had reached a two -creation related authorization cooperation with LeTV's exclusive self -made content. Quick -handed creators could edit and create exclusive self -made copyright works of LeTV video, and published them in the Kuaishou platform. LeTV Video can reach more massive users through access to the fast -handed applet platform, and can use the functions of applet to achieve membership rising and content monetization. (Source: 36 氪)

② Sky Eye Check Information shows that recently, Yixin Optimum Information Technology (Shandong) Group Co., Ltd. has undergone industrial and commercial changes, and newly added Beijing Kuaishou Technology Co., Ltd. Chengdu fast purchase technology Co., Ltd. is a shareholder. At the same time, the company's registered capital is 5 million The yuan increased to RMB 5.411 million. Established in January 2022, the company is Li Weixin, and its business scope includes: artificial intelligence application software development; big data services; Internet security services; supply chain management services, etc. (Source: E -commerce News)

Chen Rui: 65%of the users registered in 2009 are still active

Recently, Station B held a 13th anniversary of the live broadcast event. Chen Rui, chairman and CEO of station B, said that in the first quarter of 2022, the monthly active user of Station B reached 294 million. At the same time, aspects of station B's creators, the monthly living UP was 3.8 million, an increase of 75%year -on -year; the monthly submission volume was 12.6 million, a year -on -year increase of 63%; Essence (Source: Station B's 13th Anniversary Chen Rui speech)

Red news

Oriental selection fans exceeded 20 million, and new accounts on the beauty makeup

In the early morning of June 29, the number of fans selected by the East exceeded the 20 million mark, and the powder increased by 10 million again in 13 days. Earlier, around 14:15 on June 16, the number of fans in the selection of live broadcast rooms exceeded 10 million. On June 9, the total number of fans just exceeded 1 million.

In addition, Oriental selection has launched the new account "Eastern Selected Beauty" in Douyin. As the only beauty account of Oriental selection, the account has not yet released the content. At present, the cosmetic category accounts for only 5%in the selection of live broadcast rooms in the East. Since its launch, the total sales of about 10 million yuan, there is still much room for growth. Earlier, the list of 618 Douyin Fortune Festivals released by the cicada mother showed that this year's Douyin head anchor dark horse has emerged in the new top stream live room -East selection. Data show that during this 618th promotion period, the "East Selection" live room sales ranked second, and the cumulative sales of cumulative sales exceeded 300 million yuan during the 618 period. (Source: E -commerce News, First Financial) Weisin Mi -charging Li Ziyi is about to open up

According to the company's investigation APP, Hangzhou Weisian Brand Management Co., Ltd. and Sichuan Ziyi Cultural Communication Co., Ltd. were newly opened. The intermediate people's court opened.

In October 2021, Li Ziyi brought Wei Nian to court. On January 27th and March 10 this year, Hangzhou Weisian sued the Sichuan Ziyi Culture in the Mianyang Intermediate People's Court in the Fucheng District Court of Mianyang City.

In 2016, Li Ziyi and Weisian cooperated. In 2017, the two parties jointly established Sichuan Ziyi Culture Communication Co., Ltd., of which Li Jiajia (Li Ziyi's real name) held 49%and Weisan held 51%. (Source: Finance Network)

About 950,000 yuan in property of Zhang Ting and Lin Ruiyang is frozen

According to the company's investigation APP, recently, Shanghai Darway Trading Co., Ltd. was seized and frozen by the court and frozen about RMB 949,600. Zhafengyou Due to the company's related construction engineering design contract disputes with the company with De Sheng (Shanghai) Architectural Design Consulting Co., Ltd.. Earlier, Darway was prosecuted for the project design fee of the company due to TST project design fees.

Public information shows that Shanghai Darway Trading Co., Ltd. was established in June 2013, with a registered capital of about 232 million yuan. The legal representative, director and general manager are Lin Jirong (Lin Ruiyang), the chairman is Zhang Shuqin (Zhang Ting), Zhang Ting's? Friends Tao Hong also served as a director in the company and held about 1.9%.

This is not the first time that Zhang Ting and Lin Ruiyang's companies have caused trouble. Earlier, the Market Supervision and Administration Bureau of the Yuhua District of Shijiazhuang City publicly disclosed that Shanghai Darway Trading Co., Ltd. was investigated and punished for suspected of using the Internet to engage in MLM activities. Some people close to TST revealed to the First Financial reporter that although the company has continued, TST still has a group of very "faithful" salespersons continue to sell goods, and these sales staff are still in full swing on the Internet. (Source: First Finance)

Jackie Chan Kuaishou premiered the highest online number of online people exceeding 5.26 million

According to Kuaishou, at 8 pm on June 25, Jackie Chan opened the first show of the global live broadcast on the fast hand. The highest number of online shows of the live broadcast was more than 5.26 million, and the number of interactions between the live broadcast room exceeded 320 million. That night, Jackie Chan also connected Nicholas Tse, Rong Zuer, Huang Zitao and other stars. In addition, after opening the account for 8 hours, the number of Jackie Chan fans exceeded 10 million, and the first video of the first video exceeded 200 million. As of July 1, Jackie Chan ’s fast -handed fans have exceeded 57.55 million, and the number of videos likes at each video is at a million level. (Source: Kuaishou Entertainment)

Luo Yonghao's WeChat public account was renamed "Pay Friends Live Room"

On June 25, Luo Yonghao's WeChat public account was renamed "Paying a Friends Live Room". According to WeChat certification, at present, the public account certification enterprise of the "Paying a Friend Live Room" is called Hammer Technology (Chengdu) Co., Ltd., with the certification time on June 25, 2022.

It is reported that on June 12, Luo Yonghao officially announced his withdrawal from Weibo and all social platforms, saying that "it was going to start a business again." Since then, Luo Yonghao's "Weibo was renamed" Pay a Friend Live Room ". (Source: New List)

Report selection

"Online Sports Fitness Research Report"

The huge interest group has promoted the drooping of fitness content to mature and complete. The platform, brand and content producers jointly set up free paid, simple to professional content system to meet the layered needs of different fitness users, while at the same time Guide users' consumption behavior with interest. Crowei released the "Online Sports and Fitness Research Report" analyzed online sports crowd and trend.

Report content festival:

1. Users' sports habits are beginning to develop, but 80 % of online fitness people are less than 100 yuan for the monthly consumption of fitness content.

2. Online fitness content runs through the four links of "eating, wear, use, and practice", including functional diet, sports clothing, sports equipment and online fitness courses. User consumption is more concerned about pragmatic, not focusing on the brand.

3. From the perspective of online fitness users, users are more concerned about "fat loss and shaping". Simple operation is the key to attracting users' attention.

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