Xinhua News Agency 丨 "trunk bazaar" lights up in Taiyuan Summer "Night Economy"

At about 6 pm every day, in the open space in Changfeng · Guomao No. 6 in Jinyuan District, Taiyuan City, the private cars drove one after another, opened the trunk, hung an atmosphere light, and opened the stall table. Playing a variety of products will become extremely lively after a while.

28 -year -old Gao Qiqi runs a cake shop in Taiyuan and accidentally brushed this "trunk market" online. After a few days, she not only increased her income, but also gained friendship, and she became a source of happiness.

"There are so many young people here. I have met a group of good friends here. Everyone will sit together, eat a dessert, drink a small wine, string a string, and talk about the recent situation. The stall will be very excited. "Gao Qiqi moved out of the table and chair, set up four boxes of Tiramisu with different flavors, and smiled to receive customers who came and went.

According to Wang Hongjin, director of the Shanxi Provincial Department of Commerce, in order to further promote the upgrading of consumption and enhance the "fireworks" of the city, the Provincial Department of Commerce integrates the offline physical resources such as pedestrian streets, one -minute clocks, and night economic life gathering areas. The channels, multi -level, and diverse "one -sided" promoting consumer activities, accelerating the healthy development of the night economic agglomeration area from all over the province, and making the "night economy" a new engine to enhance the vitality of the city.

The "trunk bazaar" has become a new consumer format because of its novel and flexible methods, and it is also suitable for citizens' summer leisure and heat and heat. It has attracted many young people to participate.

Li Zhijun, director of the New Communication Research Center of the Central University of Finance and Economics, said: "This method has small investment, strong flexibility, low threshold, fast back, and has a positive impact on the return of urban fireworks and the release of consumption potential."

Facing the economic pressure below the epidemic, the "trunk market" provides a part -time choice. The reporter found that a number of stall owners used to set up part -time stalls at night.

Zhang Jinyu, 27, was engaged in the engineering industry. Affected by the epidemic and the pressure of life was relatively high, he tried to join the "trunk market" to sell cold noodles. The cool noodles are prefabricated foods, which are easy to use, and it is more popular in the hot summer. On average, it can be sold more than 30 bowls per day. The profit of a day can reach up to 200 yuan.

The "trunk bazaar" has reached cooperation with the business district, and mutual benefits and win -win results have not only created more opportunities for merchants to increase income, but also brought more traffic to the business district. The turnover of the "Liehuo Beef" stalls can reach up to 2,000 yuan a day; the owner of the ice powder can sell 50 copies of ice powder a day, and the turnover can reach 500 yuan; the turnover of the schedule of the dough can reach up to 800 yuan a day.

While "selling" the fireworks of the world, this fresh business format also tests the management wisdom of a city.

"My family lives near the sixth hall of Changfeng · Guomao. It hasn't been so lively here for a long time." Said Ms. Zhang, a citizen of Taiyuan. Some citizens said that they like this market very much because they are very convenient. They can eat snacks when they are tired, but everyone will also worry about the environmental sanitation and food safety of the market.

Chang Jiezhong, general manager of Shanxi International Trade Center Co., Ltd., said: "Changfeng · Guomao Sixth Hall is the project of our operation and management. We actively do a good job in the management of the" trunk market ". Preparation system, uniformly handle health certificate, supervise food safety of food merchants, maintain good hygiene conditions, standardize electricity safety and other measures. "

Source: Xinhua News Agency

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Graphic production: Shanxi Radio and Television Finance Media

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