Every hot review 丨 Analyst's remarks are frequent and troubled by the industry's profit model

Recently, the seller's research field was quite calm. First, Fu Mingfei, the Western Securities and Communication Industry, caused controversy on Nanjing Bank. Nanjing Bank called the police. Later, Zhang Yisong, a new analyst of CITIC, and former colleague Monita's advanced manufacturing, Chen Bing, separated from the photovoltaic views. Empty.

Frequent "eating melon", the onlookers have a lot of talks in the summer season, but they have been busy with the relevant securities firm and compliance management departments. For a long time, brokerage analysts and researchers are one of the focus of public opinion in the securities industry. On the one hand, they are at the forefront of investors through their views; on the other hand, the aura of professional and gold collar adds them another layer of filters.

Analysts in the outside world are being able to be loyal to their duties, independently and accurately study the general trend, and deeply cultivate the industry, and provide investors with rational and prudent suggestions. But from the actual situation, what can cause public opinion to spread hot spots recently, more gossip. From the annual non -silver analysts of Thailand's non -silver analysts, to the previous side beauty analysts, as high as four thousand points, and then the recent analysts' remarks of disputes twice, all have nothing to do with their respective research fields, but the popularity is high.

From the perspective of readers' psychology, the above -mentioned gossip can be spread quickly, which is due to the huge contrast of analysts "should be like this" and "original". When an analyst who should have become the leader of the opinion revealed the human weaknesses of ordinary people, letting readers realize that analysts are just ordinary people, and it can be said that it is the "pain point" of spreading in the middle. In addition, it should be noted that these public opinion was initially spread in private domains such as WeChat group chat and circle of friends, but in the end it became a public opinion incident. This is once again the alarm of the analysts and even the reputation risk management of securities firms: the Internet does not distinguish between private domains and may eventually become a "high -risk" occasion. It needs to be cautious.

Analysts have repeatedly "recruited" in negative public opinion, and the author believes that the competition in the industry is too intense. Data from the Securities Industry Association show that as of the end of 2021, there are as many as 3,426 securities analysts. This data does not include the front -line employees who are engaged in research and have not yet obtained investment consulting qualifications.

As we all know, there is a huge income gap between analysts. Under the business model of split positioning commission, analysts who can get the high -school point of the fund company are extremely high, but the income of "mid -waist" analysts is much bleak. In fact, the seller's research field also pays attention to the "attention economy", so it is not excluded that some practitioners are not amazing to say in order to eye -catching.

At present, regulators have clearly stipulated analysts 'remarks and securities companies' compliance specifications of the institute. For example, the "Release of Securities Research Research Report Practice Specifications" formulated by the China Securities Association pointed out that securities analysts should complete the internal reporting procedures before making public speech, and use the Internet tools and other communication media to provide customers with investment analysis. If the behavior shall perform the release procedure in accordance with the requirements of the securities research report.

The attitude of supervision is interpreted from another angle to set up "traffic lights" for analysts' remarks. Perhaps most of the time, analysts have gossip in private places, and they will turn around when they sleep, but once they are exposed, it will not only affect the company's reputation, but also affect the personal future.

According to media reports, Western Securities has carried out compliance with Fu Mingfei and lifts the company's labor contract signed by its company on February 18, 2022. Western Securities said that after investigation, the company had not authorized it to study the banking industry.

This should be regarded as a warning for all analysts. For managers of the brokerage research institute, such incidents that have caused public opinion in private domains have repeatedly occurred. In addition to strengthening compliance management and increasing the restraint of analysts' remarks, they may also think that competition in the industry is getting increasingly increasingly competing in the industry. The more intense the situation, how to find the seller to study the direction of the transformation, and no longer use the heroes to divide the commissioned heroes.

Daily Economic News

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