Australian Young to endure the pressure of the channel and adhere to the long -termist strategy

Australia (01717) issued an announcement that the group will obtain corporate equity holders for the company's equity by 6 months as of June 30, 2022.

The group's preliminary key financial figures were announced as follows in the first half of 2022: revenue of about 3.35 billion to 3.5 billion yuan (RMB, the same below), a year -on -year decrease of 18.0%to 21.6%; To 160 million yuan, a year -on -year decrease of 73.1%to 84.0%.

It is reported that the Group's profit in the first half of 2022 is expected to decrease by not less than 73.1%year -on -year, mainly due to the decrease in the revenue of its own milk powder. The Group's own milk powder has achieved rapid growth since its establishment. The compound annual growth rate in the past five years has been 34.1%. Among them, the compound annual growth rate of Hepnuokai's 1897 business unit has reached 61.7%in the past five years. Due to the decline in the birth rate of mainland China and strict epidemic prevention measures in some regions, the infant formula milk powder industry faced unprecedented challenges in the first half of 2022. According to AC Nielsen data, the overall sales level of the industry decreased by 4.4%year -on -year from January to April 2022, and sales decreased by 6.2%year -on -year. The overall demand of the industry market was declining.

In order to provide consumers with new and better products, reduce the pressure of distribution channel inventory, and ensure the long -term healthy development and competitiveness of the Group's core products, the Group has actively actively actively actively actively pairing its own milk powder core brand Hepnuokai 1897 1897 1897 Make a series of sales strategies. As part of the adjustment process, the group further sorted out the channels to reduce the distribution of its own milk powder to the distributor to the distributor, and put more strict control over the overall inventory level of the distribution channel. The Group's active measures have superimposed macro -environmental factors, resulting in a decrease in sales of the Group's retrospective period of not less than 18%.

Despite the decline in the sales of the financial statements data, the actual terminal sales of Hepnuokai 1897 are still developing healthily, and its market share has continued to increase. Thanks to its high -quality product quality and successful brand construction in the past, according to AC Nielsen data, as of April 30, 2022, Haypanaka's market share has increased by 0.5 percentage points year -on -year.

Looking back at the past, its own goat milk powder (China) also experienced similar short -term and disposable active distribution channel adjustments in the second half of 2020. After the adjustment, their own sheep milk powder is more Tough and solid. In 2021, his own goat milk powder (China) returned to double -digit growth year -on -year. Drawing on the successful experience of the adjustment of its own goat milk powder sales strategy, the group believes that the adjustment of the sales strategy of its own milk powder is finally beneficial to the group in the end. Except for the above -mentioned, the company believes that its overall business development remains benign.

- END -