Shi Lihua resigned as the chairman of Lao Fengxiang, and Yang Yidai performed his duties

On June 30, Lao Fengxiang announced that the company's chairman Shi Lihua resigned as chairman, director, and chairman of the strategic committee of the company for his age. Shi Lihua's resignation has taken effect. At present, Yang Yidai, vice chairman of the company, is the chairman of the company.

Shi Lihua

Since 2001, Shi Lihua has just picked up Lao Fengxiang who has just experienced asset reorganization. With the industry's leading innovative thinking and market awareness, he pressed the start -up key of Lao Fengxiang's rapid development, and also opened the curtain of this century -old store in the new century. For more than 20 years, under the leadership of Shi Lihua, Lao Fengxiang made a hand -to -hand product and gathered talents. He not only ran the horse circle in retail, but also completed the construction of the production base on the upstream manufacturing end. The internationalization strategy proposed by Shilihua and the implementation of overseas layout have also brought Lao Fengxiang brand to the world.

In 2020, with the impact of the new crown pneumonia's epidemic, Lao Fengxiang's operating income exceeded the 50 billion yuan mark for the first time. In 2021, Lao Fengxiang achieved further operating income to 58.69 billion yuan. On the one hand, it is a sales of over 50 billion yuan, and on the other hand, there are nearly 5,000 chain stores all over the country. During Shilihua's term, Lao Fengxiang's position in China's gold jewelry industry's head brand is increasingly stable.

Regarding the previous achievements, Shi Lihua said, "The twenty years of the rapid development of Lao Fengxiang are the process of eliminating the obstacles and the barriers of institutional mechanisms. There is no miracle, and all rely on hard work." In his opinion, Lao Fengxiang's operations were born out of the predicament. The key point was that Lao Fengxiang was willing to accept reforms and actively carried out reforms. This is exactly the development gene of Lao Fengxiang.

However, although Lao Fengxiang still maintains the status of first -tier domestic brands in terms of revenue scale and channel outlets, it also faces many new challenges such as how to further develop retail channels and how to attract young consumers.

Judging from the current data, the number of Chow Tai Fang stores has exceeded Lao Fengxiang, and in the young people's group, Lao Fengxiang's brand's attractiveness is gradually undergoing pressure. In 2021, Lao Fengxiang signed a well -known domestic artist Chen Shu, becoming the spokesperson for Lao Fengxiang's new image, replacing Zhao Yazhi, who has endorsed the brand for many years. This also shows that Lao Fengxiang wants to promote the transformation of the brand to young fashion with the image of a new spokesperson.

Earlier, Lao Fengxiang has formulated the "Fourteenth Five -Year Plan" development plan, and proposed the goal of building the old Fengxiang brand into the first brand of gold jewelry in Greater China, and moved to 100 billion yuan in sales targets and brands worth more than 50 billion yuan.

Yang Yi

Today, with the resignation of Shi Lihua, Yang Yi, vice chairman of the company, will perform the position of chairman.

In 2016, Yang Yi served as the secretary of the party committee and vice chairman of Lao Fengxiang Co., Ltd. At the same time, Yang Yi has also been the president of the Shanghai Gold Jewelry Industry Association since 2017. According to the evaluation of the members of the association, Yang Yi is good at dealing with the forward -looking development vision and global consciousness to deal with various complex issues. During the president of the association, he has encountered the development of the Shanghai Gold Jewelry Industry and the Shanghai Gold Jewelry Industry Association. Path, membership services, industry innovation, service improvement and other issues have carried out a series of effective work, which promoted the harmony, stability and healthy development of the Shanghai gold jewelry market. This time, Yang Yidai will also be expected by the industry as the chairman of Lao Fengxiang.

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