Comment 丨 Zhong Xue Gao 31 ° C for 1 hour?How can you simply "popular science"

They don't know what the public nerves are, or they are not unclear, but they don't care.

Zhong Xue high at 31 ° C at room temperature for 1 hour, and on the hot search topic. The test was a blogger. She bought a box of Zhong Xue Gao ice cream. After the sun was exposed, fans in the comment area said that this ice cream was not easy to melt, so she decided to do a test. Unexpectedly, that sea salt coconut really didn't make it in one hour. Many netizens were cold at first sight. The so -called expensive truth is the deepest reason?

Zhong Xuegao information map

Zhong Xuegao's response has two points. One is that the ice cream adds a small amount of food emulsion thickening agent, which are strictly added in accordance with relevant national standards. You can eat it with confidence. The second is that it does not melt because the content of solid objects is as high as 40%, while the solids come from raw materials such as milk and cream. The formula does not add additional drinking water. How to melt can not become water.

Judging from their response, they probably felt unjustly and thought that the public did not understand food additives and could not understand the ingredient table, so they responded in a popular gesture.

Of course, there is no original sin, jelly, synthetic steak, ice cream, and ice cream have always been available. In the past, some professionals reminded that there are some particularly thick yogurt. It is best to look at the ingredients table before eating, and don't mistake the thickeners as a representative of high -quality. The sorting in the ingredient table is from high to low row according to the content, and the thickener is ranked second in the penultimate, only in front of the salt. As long as it meets national standards, there is really nothing to worry about. After the popular science, with a little "little pride", saying that "solids can not become water anyway," with obvious flavor, it is purely losing. Milk and rare cream are common raw materials in ice cream. If no thickening agent is required, of course in the summer temperature, it is of course liquid, and it is not only transformed into water.

There is no doubt that Zhong Xuegao's crisis capacity is much inferior to brand marketing capabilities. They don't know what the public nerves are, or they are not unclear, but they don't care.

From the beginning, Zhong Xuegao was telling a story about "pursuing high quality", but this story has been turned over several times in a row, such as a ice cream that does not add a drop of water. The propaganda only uses an ice cream with a special red, but it is actually a bulk red mention; the use of infant -level sticks is an ordinary stick ... Finally, it was punished for false propaganda. Consumers can accept expensive, but no one wants to be foolish as "leek". More and more people return from simple brand effects to torture of "cost -effective". This "ice cream" test has such a background.

At the same time, Zhong Xuegao was also paying for all the hidden "ice cream assassins". Many consumers go to the convenience store to buy ice cream, unfortunately recruiting, and packaging ordinary ice cream. When they buy the order, they find that there are more than a dozen, as many as dozens, and even one or two hundred yuan. After all, most people of ice cream consumers care more about prices, and they are more concerned about whether ordinary ice cream has been excluded while clothing. As a result, the "ice cream guard" corresponding to the "ice cream assassin" appeared, and the "Snow Lotus" ice cream, which took the low -end route, was searched by the top of the moon by netizens. This is the two sides of a coin.

In fact, ice cream ice cream is originally a fierce market -oriented commodity. Enterprises have pricing power, consumers have the right to choose. As long as they are realistic, they will follow it. The market can accept dozens of yuan a box of Haagen -Dazs, and naturally can accept Zhong Xuegao. Just as it is a bag, there are 100,000 yuan, thousands of yuan, and a few hundred yuan or even tens of yuan. Is the difference in the quality of the package so large? However, each user base cannot be measured at raw materials alone. To put it simply, the rich market should be taken from each other. Some people can achieve spiritual pleasure by purchasing "low -cost luxury goods", or affirmation of self -economic status.

But no matter what kind of positioning, it is necessary to operate with integrity and clearly prices. To make consumers feel that money is worth it and comfortable, the brand can "stand" to make money.

Edit Yin Shuguang

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