Extremely review | Zhong Xue high at 31 degrees at room temperature for 1 hour, the "noble" of the ice cream can not be seen at the price

Ji Mu News commentator Qu Jing

"Zhong Xue's 31 degrees at room temperature for 1 hour" is hot. " On the evening of July 2nd, in response to the problem of non -melting of Zhong Xue Gaohai Salt Coconut Products for a long time, Zhong Xuegao responded that there was no non -melting ice cream. The solid objects are high and the water is small. After completely melting, it is naturally viscous, and it will not completely spread into a stall. At the same time, it is also said that in order to maintain the good flavor and form of the product during the shelf period, the product only uses a small amount of food emulsion thickening agent, which are strictly added in accordance with relevant national standards. (According to Guangming.com on July 3)

Zhong Xuegao, who "does not melt", asked everyone to guess: "I don't dare to eat the ice cream that is not discharged." … There must be a monster that is necessary. In general cognition, the ice cream will turn into liquid, and the non -mellow ice cream must have added something "not natural".

The ice cream melting experimental diagram (Source: Network) sent by netizens (Source: Network)

Although Zhong Xue Gao explained that the ice cream melting is sticky, because the product raw materials are strong, they are milk, rare cream, coconut milk, refining milk and other solids, and do not add drinking water, so it will not turn into water shape. However, netizens do not buy this, and they are scrambled to take out their own life experience to prove that the ice cream with high milk content is easier to melt. It is believed that the brand's response is to "fool people." Later, Zhong Xuegao admitted to using a small amount of Kara rubber, and netizens immediately felt that "yes, because of this", "It's so expensive, it turned out to be an additive!"

Zhong Xuegao's ingredient table is written with "Kara Gel" (Source: Network)

Did Zhong Xuegao say false words? not necessarily. Popular science articles published by many authoritative media prove that the higher the total solid and protein content, the slower the melting speed of the ice cream. The more "more additives, the more difficult it is melted" is inaccurate. Moreover, food additives that meet safety standards will not cause harm to human health. Is there any problem with Zhong Xue's high quality? In fact, finding an authoritative organization to identify the truth, and there is no need for a brand and netizens to "tug -of -war" online.

Netizens' comments on "Zhong Xue Gao Ice Cream" (Source: Network)

Netizens commented that the ice cream with high milk content is easier (Source: Network)

However, no matter how good Zhong Xuegao has taken out, it is difficult to get the recognition of netizens. Because, the "noble cake" it has always created is very unpopular. Since the birth. Zhong Xuegao's topic is definitely the top flow of the ice cream world. But this traffic is basically scolding. Especially this year, the topic of "ice cream assassin" is hotter than summer, and Zhong Xuegao is the representative of the "ice cream assassin" that is expensive and worthless, making many people "avoid it."

The expensive ice cream and ice cream are not without. It is not cost -effective. At most, everyone does not buy it. Why is Xue Gao scolded? The core reason is that it is not living alone in a specialty store, satisfying specific consumer groups, and has not been widely recognized by the public. Instead, it creates "noble cakes" in supermarkets and convenience stores representing Volkswagen consumption. sense.

It has been punished for many times because of false propaganda. The raw materials and quality that self -advertised and used to support prices is extremely unreliable. "No drop of water" is confirmed to be false, and the promotion of the use of a special red mention is actually bulk/first level, and so on. One or two times, the public impressed the only "no reason to harvest IQ taxes."

The brand's reputation is so bad. When you see negative news, most people will of course tend to believe that they will "step on" by passing by. In recent days, hundreds of millions of netizens have spontaneously defended for 13 years and insisted on not raising the price. A pack of "Snow Lotus Ice Cubes" with only 5 cents of money and earning a few points of money. We have to eat Zhong Xue Gao in the next generation. "If the cost and taste alone, Snow Lotus must be not as good as Zhong Xuegao, but Zhong Xue is high in price and lying, Snow Lotus is cheap and sincere, what kind of brand consumers do What kind of products, isn't this clear?

Of course, the mystery of Zhong Xue Gao Ice Cream needs to be solved, but for this brand, it is even more difficult for this brand to solve a series of confusing operations. From July, the "Optical Signing Price and Price Fraud" issued by the General Administration of Market Supervision began to implement. Once consumers find that the price of the product does not match or has no label, they can complain to the market regulatory authorities.遁. So where will Zhong Xue Gao go? Will there be a low "noble" head?

The "noble" brand is not only the price, but also in integrity and quality. To truly become a "noble" product in the minds of consumers, Zhong Xuegao is still less marketing and more sincere.

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