"Snow Lotus Ice Cubes" by hundreds of millions of netizens: five days of fans soaring 670,000, but dealers said they could not earn money

Jimu Journalist Li Xiancheng

Recently, the person in charge of Xuelian ice cubes responded that a pack of ice cubes only earned 5 cents, and the price did not increase in 13 years. Xuelian occupied two Weibo hot search, and the topic reading exceeded 400 million. Jimu Journalists found that it had created a Douyin account for less than 5 days, and the number of fans had exceeded 670,000, which was nearly 200,000 higher than the number of "Zhong Xue Gao's official flagship store" for many days. On July 3rd, some wholesale households in Henan and Shandong ice cream said that recently, Snow Lotus Ice Cubes are very hot, but the sales in the store are similar to before, because the price is low, and they can't earn any money.

Earlier netizens broke the news (Source: Network)

Recently, some netizens broke the news that the production workshop of an ice cream was dirty. Because of its product looks like "Snow Lotus Ice Cubes", it was rumored to be "Snow Lotus collapsed", which immediately caused heated discussion on the Internet.

On June 29th, the snowdrop ice maker created a Douyin account overnight and posted a photo workshop photo in the video. There is no collapsed room. "On June 30, Xuelian Ice Cubes issued an announcement again, saying that the ice cubes with stains and residues found online will be obtained with the local market regulatory bureau for strict governance and resolutely crack down on scattered mess. The problems produced by enterprises are flowing to the market, and Xuelian will also conduct negotiations or legal prosecution for enterprises suspected of trademarks and patent infringements.

Snow lotus official account response (source: network)

Snow Lotus Ice Announcement (Source: Network)

Many netizens support Snow Lotus ice cubes, saying that "Snow Lotus must be bigger and stronger, and childhood memories cannot collapse the house." Jimu journalists noticed that in less than 5 days, the number of fans on the official account of Xuelian ice cubes has broken 67 Wan, than the number of fans of Zhong Xuegao, who was nicknamed "Ice Cream Assassin" by netizens, was more than 200,000. Essence

Currently comparison of Xuelian Ice Cubes and Zhong Xuegao's Douyin Fans (Source: Network)

"We are still the ice cream that the people can afford. The price of 5 cents a pack has lasted for about 13 years." The person in charge of the Xuelian ice block manufacturer previously introduced in an interview with the media. The profit is about one penny, and an earlier package can make about five cents.

The above -mentioned person in charge also stated that on June 30 and July 1st, the sales volume did increase, and the order volume increased by about 10%compared to the previous day, because wholesalers would pay attention to the popularity of Snow Lotus ice cubes, and they would stock up Some goods. But now it is a machine that is producing, and it is a bit unsuccessful.

It is reported that Snow Lotus ice cubes are basically sold in Shandong Province and nearby provinces. Recently, some cooperative factories will be considered in foreign provinces. On the morning of July 3rd, a wholesale operator of an ice cream in Pingdingshan, Henan told Jimu Journalists that before the snowdrop ice cubes became popular, their stores have been selling. Recently, the online popularity is very high. It's big.

"When we enter Xuelian for sale, we just want to enrich the variety of ice cream in the store, and do not expect it to make any money. Because the snow lotus retail is 5 cents a bag, if you wholesale more than 10 bags, it is only 4 cents. Divide money. "The above merchants introduced to reporters. At present, there are many ice creams similar to Snow Lotus on the market. The price and appearance are basically similar, but the brand is different.

"The retail price of Xuelian is 5 cents, the wholesale price is 4 cents, and more than 10 bags of 10 bags." The wholesale operator of Yiyu cream in Linyi, Shandong admits that the sales volume of snowdrop ice cubes in the store is not the same as before. The price of this ice cream has not changed for more than ten years. However, as long as it is a customer who enters the store to buy ice cream, it usually buys a few bags of snow lotus ice cubes.

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