Digitalization help consumer goods industry "three products" action plan: By 2025, foster 200 intelligent manufacturing demonstration factories in clothing and appliances such as clothing, home appliances, and build 200 billion -scale well -known brands

On July 2nd, the Ministry of Industry and Information Technology and the Ministry of Commerce and the Ministry of Commerce jointly issued the "Digital Action Plan" Action Plan (2022-2025) "(hereinafter referred to as the" Plan ").

The "Plan" proposes that by 2025, the ability to integrate digital technology in the field of consumer goods industry will be significantly enhanced, and it will cultivate a number of new products, famous products, boutiques, variety leadership, quality competitiveness and brand influence.

Specifically, in terms of innovation capabilities, the popularization rate of digitalization of enterprises, the popularization rate of digital R & D design tools, and the proportion of enterprises using e -commerce are more than 80%. In terms of supply level, 200 intelligent manufacturing demonstration factories have been cultivated in textiles, clothing, household appliances, food and medicine, and consumer electronics industries to create 200 million tens of billions of well -known brands. In terms of development of the ecology, the creation of 50 digital transformation has achieved remarkable, distinctive characteristics, and strong radiation.

The main target of the "Plan" in terms of supply level Source: Ministry of Industry and Information Technology

Promote the consumer goods industry to accelerate to the high -end and high end

The consumer goods industry is an important industry and traditional dominant industry in my country. It is an important support for ensuring and meeting the increasingly diversified consumer needs of the people. It plays an important role in attracting employment, exporting foreign exchange, and promoting economic development.

"Daily Economic News" reporter noticed that as early as 2016, the General Office of the State Council released the "Several Opinions on the Special Action for the" Special Actions of the "Three Products" of the Consumer Products Industry to create a good market environment. " Brand "Three Products" special operation.

In fact, since the issuance of the document, the "three products" special actions of the variety, quality, and brand creation have been implemented in depth. The good atmosphere of joint promotion of the "three products" work has been initially formed.

On this basis, the "Fourteenth Five -Year Plan" outline clearly stated that promoting the "increase varieties, quality, and brand" strategy of manufacturing products, and the "three products" strategy has become an important starting point leading the high -quality development of the consumer goods industry.

The reporter noticed that in the interpretation of the "Plan" of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, at present, with the booming development of the new generation of digital technology, the new momentum of the digital economy has continued to enhance, the development model and production method of the real economy have been profoundly changed. Digital development has become a digital development. The inevitable trend. The Five departments such as the Ministry of Industry and Information Technology jointly compile the "Plan" to promote the digitalization to help the consumer goods industry's in -depth implementation of the "three products" strategy, better meet and create consumer demand, enhance the role of consumer driving, and promote the consumer goods industry to accelerate the mid -to -high -end.

The Consumer Products Industry Department of the Ministry of Industry and Information Technology pointed out that the "Plan" pointed out the direction of the "three products" strategy in the next four years. It has the following four significance:

First, it helps to guide the industry to use digital technology to improve the supply of consumer goods, target the international high -end levels for development, extend the industrial chain, enhance the added value, improve and break through the middle and high -end industrial chain, and use it as a direction for long -term efforts.

The second is to help guide enterprises to improve the level of digital research and development innovation and core competitiveness, develop products and services that meet the needs of market demand and meet the needs of consumption upgrades, and improve supply quality and efficiency.

The third is to help establish a production and consumer data link, promote supply upgrades and demand upgrades and coordination, and accelerate the formation of higher levels of dynamic balance with demand traction supply and supply creation needs.

Fourth, it helps all regions and relevant departments to strive to improve policies, give full play to the role of market mechanisms, form a joint force, and further create a good market environment and consumer environment.

Accelerate the cultivation of intelligent manufacturing demonstration factories in clothing home textiles and other industries

The "Plan" clarifies the key tasks of digitalizing "increase varieties", digital assistance "quality", and digitalization to help "creating brands".

Among them, in terms of digital assistance "quality", the "Plan" proposes to increase digital transformation and empower enterprises to improve quality and efficiency. In the industries such as clothing home textiles, home appliances, furniture, home improvement materials, leather paper, food and medicine, etc., accelerate the cultivation of intelligent manufacturing demonstration factories, and achieve coordinated development of quality control and production and sales of all life cycles.

What is the current level of intelligent manufacturing in these industries? Zhao Gang, dean of the Saizhi Industry Research Institute, said in writing in writing in writing with the "Daily Economic News" reporter that at present, the digitalization, networking and intelligent development of these consumer goods industries such as clothing and home textiles are rapidly developing. Digitalization rate, digital production equipment networking rate, digital R & D design tool penetration rate, etc. have all reached a higher level.

"Relatively speaking, the digital level of the home appliance industry is high, the digital level of clothing home textiles, food and medicine and other industries is in the middle, and the digital level of home improvement materials, home, leather paper and other industries is relatively low." Zhao Gang gave a set of data: 2020 with 2020 From the perspective of the digitalization rate of the annual production equipment, about 52.9%of the household appliances, about 47.5%of clothing home textiles, about 46.2%of food, about 40.1%of medicine, and less than 40%of home and home improvement materials.

Zhao Gang believes that the "Plan" proposes to accelerate the cultivation of intelligent manufacturing demonstration factories in these industries, and also put forward new requirements for these industries, requiring enterprises to make digital transformation of the entire industry chain.

Specifically, one is to promote the digital, network, and intelligence of the entire industrial chain of the brand, production, supply chain, marketing, channels, and services. Data elements realize the optimization and integration of full production factors of the factory; third, to achieve the rapid and agile response of the factory's demand for consumers, the flexible layout and agile manufacturing of production, the end -to -end supply chain collaboration and integration, accurate customer service, etc. , Realize network collaboration and intelligent manufacturing. Zhao Gang said that the digital economy is the fourth wave of industrial revolution and is an opportunity for enterprises to transform. Promoting intelligent manufacturing will promote the transformation and upgrading of enterprises and high -quality development, and seize the five major opportunities:

First, the end -to -end connection, communication and collaboration between intelligent manufacturing and promoting the needs of enterprises and consumers allows enterprises to seize the major opportunities for the consumer market.

Second, intelligent manufacturing promotes digitalization and wise workers' innovation, so that enterprises will seize various opportunities for industrial innovation.

Third, intelligent manufacturing promotes enterprises to facing the uncertainty of production and operation, and allows enterprises to seize the opportunity of high -quality development of economic development.

Fourth, intelligent manufacturing promotes the upstream and downstream resource end links and collaboration of the value chain, allowing enterprises to seize the opportunity of the industrial chain's ecological symbiosis.

Fifth, intelligent manufacturing promotes global coordination of digital market resources, allowing enterprises to seize the opportunities for multilateral markets.

Daily Economic News

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