The sword refers to "leading the world"!Haier's largest investment project in China

After the rain, the northwest coast of Jiaozhou Bay was ushered in the construction of heavyweight projects.

On July 2nd, on the hot soil carrying the dream of urban dreams in the Shanghe Demonstration Zone, the starting activities of the Haierkobos Industrial Internet Ecological Park project were held.

The total investment is 13 billion yuan, covering an area of ​​about 4,100 acres. The first phase of the project is expected to be put into production in 2023. In the future, it will be built into a home appliance industry chain science and technology park and the national industrial Internet park ...

This is a modern industrial project that focuses on the attention of all walks of life and eagerly expects.

For Qingdao, which is accelerating the revitalization and development of the real economy and creating a pioneering city of modern industries, this project will become Qingdao to accelerate the construction of a world -class smart home appliance industry cluster, accelerate the construction of first -class professional industrial parks, accelerate the digital transformation of industries Important support of the brand of Qingdao Zhizhong City.

For Jiaozhou and Shanghe Demonstration Zone, which is accelerating the construction of an international innovation demonstration zone of the Industrial Internet and the construction of a new platform for international cooperation in the “Belt and Road”, this project will promote Jiaozhou to form the first 100 billion -level industrial chain after delivery. The high -quality development of the intellectual manufacturing industry of Jiaozhou, accelerate the construction of world -class advanced manufacturing highlands, and China North Industrial Internet Ecological Demonstration Zone.

For Haier Group, which is the first to transform to ecological enterprises in the digital economy era, this project is not only the responsibility of its "chain owner" as the "chain owner" of the smart home appliance industry chain. Another milestone. The sword refers to creating a lighthouse park that leads the world's home appliances. Haier will rely on this project to build the world's most advanced and largest high -end smart home appliance industry cluster, forming a new ecology from smart home appliances to smart families to smart life, and " "Gongfu Qingdao" is a template, which brightens the new industrial Internet business card of "Yunxing Qilu Gongfu Shandong".

This is a project that creates a number of "most" projects. From the perspective of leadership, this is not only the project with the largest investment in China, the most complete industrial chain, and the most sound ecosystem since Haier's startup, but also the largest single investment volume introduced by Jiaozhou. From the perspective of landing efficiency, with the support of governments at all levels, the project has completed the largest and fastest relocation in Jiaozhou history. It only took four months from the project to start.

From this as the starting point, the city will work together to jointly unveil the new chapter of the digital economy development.

01

Carry a dream

"An industrial Internet demonstration park based on the high -end smart home appliance industry and the digital economy as the engine" is the construction goal and positioning of the Haierkobos Industrial Internet Ecological Park project.

It can be said that this is a leading project that carries Qingdao's dream of a modern industrial system with international competitiveness.

In Qingdao's industry landscape, I am afraid it is difficult to find an industry that has a deep impact on this city like home appliances-

Three of the "Five Golden Flowers" nationwide are home appliance companies. They have bred a brand that is represented by Haier to the center of the world stage. The development of emerging industries such as the industrial Internet, artificial intelligence, integrated circuits, and new display has attracted the gathering of high -end resources in the core industry of the digital economy to Qingdao ... In a sense, the "half of the country" of Qingdao manufacturing industry is all from home appliances. Definition and driver.

At present, driven by the wave of digitalization, the home appliance industry is in a critical period to upgrade to high -end intelligence. This is an opportunity for industrial upgrading, and it is also the opportunity to build an international competitiveness modern industrial system and accelerate the industrial energy level.

The anchor to achieve the general goal of building a new era of socialist modernization in the new era. The real economy rejuvenation and development of 24 key industrial chains are the first place.

Without the current period, it is solidly promoted. The landing of Haierkoros Industrial Internet Ecological Park is a new starting point for 38 years of entrepreneurially entrepreneurial.

According to reports, the first phase of the Haierkobos Industrial Internet Ecological Park project includes the production and ecological industries such as refrigerator and other machines. Gathering the upstream and downstream resources of the Haier Group's industrial chain to create a full -industry chain smart home appliance technology park from raw materials to finished home appliances to form an industry The first 5G+"three full", that is, the national industrial Internet demonstration park, the entire industry chain, the whole scene, and the full ecological industry.

"The Carol Ecological Park has become the new starting point and carrier of Haier Group's creation of a world -class enterprise." Zhou Yunjie, Secretary of the Party Committee, Chairman of the Board of Directors, and CEO of Haier Group, said in the start -up event that "the Kaus Ecological Park will lead the world's home appliance industry Towards the birthplace of high -end and become new industries and new formats; will strengthen the growth mechanism of the park in the park, cultivate a multinational company with international competitiveness from a startup enterprise; Cutting -edge management models, systems and culture. "

A new industrial project is a new economic growth point. A leading industrial project will help the city to further lengthen the long board and create a comparative advantage in the advanced position.

02

Grabbing

Getting on the beach, the Heerkobos Industrial Internet Ecological Park project is the "two -way go" of this open city and leading enterprises anchoring future breakthrough innovation and development.

As an important open window for China's "East Union Japan and South Korea, West to connect to the West", the location advantage of the Shanghe Demonstration area is obvious, the policy superposition effects are outstanding, and the potential for resource links is huge. In order to build a new highland that is more open and open, and build a new platform for international cooperation in the “Belt and Road”. For the Shanghe Demonstration Zone, it is not enough to rely on the innate advantages of the location. The prosperous industrial ecology has precipitated trade flow into the value of industry in depth. This is the stage of the Industrial Internet. It has opened up corporate data, industry data and industry data, and realized the true interconnection of all things, so it has become an important engine to build a dual -cycle in China.

On the occasion of the four-year four-year Qingdao Summit of the Shanghai Cooperation Organization, Jiaozhou released the "Planning Plan for Accelerating Digital Empowerment Production and City Integration Update to Build an Industrial Internet International Innovation Innovation Demonstration Zone", and proposed that in accordance with the "5-2-1" matrix development development Idea, anchor the main direction of "Shanghe+RCEP+Industrial Internet+Belt and Road", promote the five major tasks, lay out twenty major projects, implement ten major projects, and use the industrial Internet to open the industry, upstream and downstream industries, and industrial parks. The barriers and space barriers are integrated with industrial digitalization and digitalization of trade, full -field, and full -time and space -time energy -capable cities to create an international innovation demonstration zone of the industrial Internet.

Haierkoso Industrial Internet Ecological Park is one of the key projects of this planning layout. It will create a digital "dual -cycle" global comprehensive service platform demonstration model for the Shanghe Demonstration Zone. Two -way investment cooperation in related countries.

"Haier settled this project to the core area of ​​the demonstration zone, which fully reflects Haier's responsibility and responsibility for serving the national strategy. It is of great strategic significance for the establishment of a new development pattern of services and a national unified market. The Internet internationalized innovation demonstration zone and build a new platform for international cooperation in the “Belt and Road”. "Zhang Hentu, member of the Standing Committee of the Municipal Party Committee, Secretary of the Chaozhou Municipal Party Committee, and Zhang Hentu, Secretary of the Party Committee and Director of the Management Committee.

This will also improve the current status of the industry of Jiaozhou's "mountains and no peaks". As the “introducing projects with the largest investment volume of single investment” in Jiaozhou, this project will leverage Jiaozhou to form the first 100 billion -level industrial chain to help Jiaozhou's high -quality development of the intelligent manufacturing industry in Jiaozhou.

03

Digital drive

To build a global high -end smart home appliance industry Internet demonstration park, the digital economy not only adds engines for this project, but also defines the energy level of this project.

According to reports, as the industry's first green dual -carbon high -end smart home appliance manufacturing demonstration base that integrates new technologies, new models, and new energy "three new". Under the empowerment of the digital economy, this project will become the most supporting support for the industry industry chain. All projects, realize the integration of the entire industrial chain from raw materials to finished products; projects with the highest level of intelligence, digital operations of intelligent manufacturing, smart logistics, and smart energy in factories; green environmental protection dual -carbon projects. Advanced technologies such as photovoltaic power generation+digital management of carbon assets.

Haier injected this new project into a global leading advantage of intelligent manufacturing and digital transformation into a new project, incorporating the entire industry chain into an interconnection platform, and its demonstration significance is self -evident.

For 4 consecutive years, the Ministry of Industry and Information Technology's cross -industry Internet platform is the first, and Kasos, which links nearly 900,000 companies, has created an industrial Internet ecological brand based on Haier's "one -in -one" and "large -scale customization" model. The new industrial ecology of "large enterprise co -construction and small enterprise sharing" has taken a deep into practice in the practice of empowering the digital transformation of enterprises, and achieved a new breakthrough from "starting" to "leading".

In this new demonstration park, Kasos will share the platform and development experience accumulated by the platform and Haier's accumulation with SMEs in the industrial chain to drive the cooperative development of the industry. In terms of the construction of the industrial chain, Kaorus will also rely on the "work of work" projects to integrate data resources through the construction of the three -level industrial Internet platform system, to run the whole region with the industrial chain, and to realize the digitalization of industrialization and the digital construction industry of the demonstration zone. Base.

Taking project cooperation as an opportunity, Kaos will also explore in -depth in the fields of park management, public services, model innovation, industrial cultivation and other fields. With the concept of production, life, and ecological integration and development, it will help the Shangxie Demonstration Zone to seize the opportunity of the times and accelerate the acceleration The development of the real economy.

This will not only build a model demonstration of the enterprise "Shangyun" and the park "Shangyun", but also explore the implementation path from "local intelligence" to "global intelligence" to promote the deep and practical development of Qingdao's digital economy.

04

Qingdao speed

It took only 4 months to start construction to start. The landing process of this project is also Qingdao, which is a more open and efficient testimony of Jiaozhou's business environment.

According to reports, Jiaozhou City takes the service guarantee of the Haierkobos Industrial Internet Ecological Park project as the No. 1 project, and uses it as a detonation point for the real economy, the model field of the city's update, and the improvement of the goldstone in the style of improvement. Jiaozhou has set up a work class to establish a joint meeting system for the comrades of the Haier Group and the Jiaozhou Municipal Government as a double convener. question.

Since the start of the relocation on March 29, only 71 plots and 128 companies evaluated 100%in 12 days, and 100%of the signing of the contract in 38 days. It was successfully completed the net land delivery task. The relocation of large -scale enterprises is also the fastest and most effective relocation, which has consolidated the foundation for the smooth start of the project. At the high -level closed -door symposium held for this project on June 15th on June 15th, Zhang Hsuda said that through this project, it will work with Haier to create four models, that is, jointly builds to create the innovation and development of the industrial Internet innovation and development. Models and joint efforts to build production and city integration to promote the model of future urban construction and work together to create an open scene to enable Haier to grow bigger and stronger models, and jointly build a model for optimizing the business environment to build a service -oriented government. Especially in the together to build an open scene to empower Haier's big and stronger model, it also clearly clearly needs to open the global application scenarios to Haier and share the opportunities for openness with enterprises.

This is a microcosm of the Qingdao big project and good project accelerated. According to the feedback data of the provincial key project supervision and service platform, as of the end of May, 110 projects under construction were under construction in Qingdao's key projects in Qingdao, with an operating rate of 90.16%; the annual accumulated investment of 39.136 billion yuan; The annual investment completion rate reached 65.27%, and it was planned to be 23 percentage points.

With the drive of leading projects, a more stingy digital economy industry and a more international competitive modern industrial system will accelerate growth in Qingdao.

Author | Yang Guang

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