A Korla Xiang pear, a regulations!Bingfield collaborative legislation to protect landmark products

Tianshan.com reporter Fan Qiongyan

Between the leaves of the oily green leaves, the light green pears are waiting for growing up. On June 30, in the 3200 acres of 3,200 acres of 3200 acres of 3200 acres of the 3rd consecutive division of the Xinjiang Production and Construction Corps, the representative of the Tiemen Guan City People's Congress and the secretary of the party branch of the park looked at Korla Xiangli, who was growing up, and said, " With the legal support, the fruit farmers are even more rushing, hoping to achieve the discussion of Korla Xiangli when they are harvested. "

In recent years, the Standing Committee of the People's Congress of Bayin Guo Leng Mongolian Autonomous Prefecture has paid attention to regional coordination legislation and established a coordinated legislative mechanism with the second division of the Corps. The Regulations (hereinafter referred to as the "Regulations") are the specific practice of coordinated legislation of the military and land.

As a representative of the Tiemen Customs People's Congress, Xun Juan participated in the formulation of the "Regulations on the Promotion of the High -quality Development Promotion of the Korler Fragrant Pear Industry of Bayin Guo Leng Mongolia Autonomous Prefecture". Pomegranate/Xinjiang Daily reporter Fan Qiongyan Photo

A Korla Xiang pear, a regulations! As a representative of the Tiemen Guan City People's Congress, Xun Juan participated in the formulation of the Regulations throughout the process. She said that due to the wide range of authentication of Korla Xiangli, there are too many product brands, lack of high -end brands, fake Korla Xiangli and the use of trademarks such as illegal regulations, and some fruit farmers lose confidence. The implementation of the "Regulations" clarifies the standard use of Corlaxia's geographical indication trademark and investigation and punishment for infringement. It has an important role in protecting the Corllaxia pear brand and maintaining the order of Korla Xiangli market. "Xinxin Pills".

Due to the characteristics of rich aroma, thin skin, small juice, and durable storage, the Korla Xiang pear is known as "pear treasure" and "prince in the fruit". In May 2022, the 7th China Fruit Industry Brand Conference was announced, the Corlaxia pear geographical indication certification trademark was valued at 12.752 billion yuan in the public brand value evaluation of 2021 China Fruit Regional Public Brand, ranking second in the country, fourth in pear categories Ranking first.

Light green Xiaoxiang pear treated them quietly. Pomegranate/Xinjiang Daily reporter Fan Qiongyan Photo

Zhang Yizhi, deputy secretary and director of the party group and director of the Forestry and Grassland Bureau of Korla, introduced that as of now, Korla Xiangli planting core area of ​​Korla planting area has a planting area of ​​about 420,000 acres and sold in more than 300 cities across the country.

"At present, the main entity of Korla Xiangli is still a decentralized production method of one household, and the business entity is small and scattered about its high -quality development." Zhang Yizhi said that after the implementation of the "Regulations", it regulates planting management behaviors from the perspective of the law. Uniform technical standards, implement standardized management measures from the entire process of building garden, planting, fertilizer and water management, diseased and insect prevention, picking, picking, etc., at the same time, it can be voluntarily circulated according to law to achieve the large -scale, intensive and standardized production management of the orchard, and improve the quality of the fruit. Possessing promotion.

The "Regulations" also clearly encouraged and supported the production and operation entities of Korla Xiangli, and colleges and universities, scientific research institutions, and scientific research institutions. Encourage and support qualified colleges and universities with conditions to offer related courses to cultivate Korler Xiangli industry professional talents; encourage and support the production and operation entities of Korla Xiangli to participate in professional knowledge and skills training.

At the same time, the main body of the production and operation of Korla Xiang Pear adopts a modern marketing system combining direct sales, chain operations, cold chain logistics, e -commerce and other online and offline modern marketing systems, innovative business models, promotes brand marketing, and broaden sales channels.

The "Regulations" require the people's government of Bayin Guo Leng Mongolia Autonomous Prefecture and the people's government of Korla Xiangli Products District (City) to establish the Korla Xiangli industrial chain and the entire process digital data center. Encourage and support the integration of new generation of information technology such as 5G, the Internet of Things, artificial intelligence, and blockchain in the entire industrial chain of Korler Xiangli, to stimulate development vitality.

Li Yingqing, deputy secretary -general and office director of the Standing Committee of the Payin Guo Leng Mongolian Autonomous Prefecture, believes that the implementation of the "Regulations" will improve the scientific research capabilities and level of the Korler Xiangli industry, promote the high -quality development of the entire industry chain, help rural revitalization, help Fruit farmers broaden sales channels and realized the direction of increasing income and getting rich.

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