Super new farmers ｜ The life challenge from real estate executives to the king of vegetables

In 2003, he graduated from Ren Jun University to engage in real estate work and achieve an annual salary executive. Because the two babies were born one after another, for the healthy growth of their children, Ren Jun began to pay attention to food safety issues. In 2016, Ren Jun, who had worked in real estate for 13 years, switched to agriculture and joined the North Cai Garden.

Ren Jun felt that agriculture should not be more difficult than the real estate industry. As a result, Ren Jun, who had just turned around, welcomed the head.

"For the transformation of an enterprise, it can easily optimize the corporate structure, quickly formulate corporate rules and regulations, and immediately adjust the fellow categories, and can quickly online data management systems. All of them rely on people to achieve it. It is difficult to change. "In the face of the problem, Ren Jun who entered the new industry said.

And how should this be solved?

It is learned from the population of the new farmer that Ren President Ren pays special attention to the growth of human thinking models. In order to deepen employees' understanding of cognition, often organize training, organize learning and other activities, and learn more advanced concepts and technologies in other places.

In 2016, Beicai Garden encountered a serious crisis, and Ren Jun's second problem appeared. This time, Ren Jun lost hundreds of thousands from a month, successfully turned losses into profits, and became a monthly profit of hundreds of thousands. How did he do it?

With a heart that changing food safety problems, Ren Jun changed to agriculture from real estate. It was difficult to welcome him. In 2016, North Caigao was in a state of losing money for several months, and a loss was hundreds of thousands. Ren Jun looked in his eyes and was anxious in his heart, and he was determined to change the status quo.

What is different is that many companies pay attention to the results of sales, and most people also focus on freshness at the last 1km. But Ren Jun didn't think so, he said, "In fact, the 10,000 km in front is more important, and good products and services can get the market and user recognition in the long run."

In order to improve the quality of products and services, Ren Jun spent 8 months through plant management, supply chain management, brand operation, marketing, and internal management. Finally, he finally realized a profit in the 9th month.

I have cooperated with Ren Jun to get the dealer and evaluate, "Cooperating with Ren President North Caiyuan is because the North Cai Garden has been seriously making organic vegetables for so many years. We have a rest assured in their organic vegetables, safe and safe, safe and safe. Assure."

The management of employees was resolved, and the company also saved from the crisis. Just when Ren Jun thought he could breathe a sigh of relief, the problem of the third level came out again. What is the difficulty of this time?

Ren Jun to Ren Jun from real estate to agriculture has solved two major difficulties. The third difficult It's right. The problem this time was given to himself. He wanted to increase the company's revenue by 30 % or forty.

"At first Yanqing had only one single farm, and now there are 13 farms all over the country." Ren Jun introduced to reporters.

Nowadays, products are extremely rich. There are all kinds of vegetables and flowers on the market. Only you can't think of it. Without you can't buy it, how can you kill a bloody path when you are surrounded by competitors? Ren Jun felt that he would develop a multi -point farm and multi -point layout.

"In the past, if we planted spinach in April and May, the real estate volume was about 1,000 pounds, but by July and August, the output of the climate may be reduced to four or five hundred pounds, and even natural factors may lead to a peerless production. The situation. Now, we have discharged it to July and August. On our Sugen Base, we can have a stable output. "

The output has stabilized and the quality has been improved. Ren Jun successfully increased the company's revenue by 30 % and 40 %, and sales reached more than 40 million.

As a new peasant, returning to the country to become rich, while developing itself, it has driven more farmers and regions to develop organic vegetables and provide users with more secure, assured and healthy organic vegetables. This is also the original intention of Ren Jun.

Reporter ｜ Song Beni

Edit ｜ Yin Chunju

Editor -in -law ｜ Li Jie

Supervisory Examination ｜ Shangguan Wang Qiang

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