Tieyu dug out the "treasure box" jade sales live broadcast and new routine

This year, CCTV's "3.15" party exposed a number of emerald live rooms using the webcast platform to buy and sell emerald scenes with fictional borders, and selling jade products that are suspected of fakes and inferiority and charged. Today, three months have passed, and the reporter found that the live broadcast room of "Vietnam Emerald" sales online has disappeared. But followed by another jade live sales routine model- "digging sand and picking jade". A river, two people, a tinnite, a mobile phone, the current sales model that has been sold, has attracted many netizens' attention.

What exactly is "digging sand and picking jade"? The reporter visited this.

Tiechi dug out the "treasure box"

The reporter saw in the live broadcast room of an e -commerce platform that the two anchors were by an unknown river. One person continued to dig the sand and stones in the river with iron. material". In the two anchors exclaimed and sighed, from time to time, "Hetian Seed" was found out of the sand. After a simple cleaning on the spot, the anchor will introduce the product introducing "Hotan Seeds" with product introduction, color, shape, and weight, and then sell it directly. "Hotan Seeds" ranging from more than ten yuan to 100 yuan was sought after by netizens. "Dig again!" "Add orders!"

When the reporter asked about the relevant situation in the live broadcast room, one of the anchors said that they were in Yulong River, Xinjiang. "Not all rivers can be dug into jade. It can only be "digging sand and jade" after the fee, and the time is only a few hours. Digging and selling is mainly to allow more netizens to buy cheap jade. "Another anchor also added:" Dig out the digging out Jade, we are responsible for issuing an appraisal certificate. Polishing, punching, and engraving are all one -stop services. "

In another live broadcast room, the anchor of "digging sand and picking jade" is also "full harvest", and the "treasure" revealed in the river sand is even more amazing. The ancient jade of the Warring States Period, the bronze seal of the Han Dynasty, the jadeite of Myanmar, the agate in Baoshan, the Hetian jade in Xinjiang ... Some netizens laughed: "I'm afraid this is the dug -in -Treasure box of Du Shiniang?" The anchor immediately "anger": "Don't talk nonsense if you don't understand! It must be that I sell it too cheaply by my peers." Later, the netizen was set up as a "black powder".

What exactly is "digging"?

The seemingly real sales scenario, novel marketing methods, and low product prices have attracted the attention of many consumers. But is it really "Hetian Seeds" in the river?

In this regard, the reporter contacted Zhang Zhong (a pseudonym) who was engaged in jade processing in Pingshi Buddha Temple, Nanyang Town, Henan Province. He also said to the reporter: "I have also seen the live broadcast of" digging sand and jade ". I am not very good at a little. I can only say that in the face of this live broadcast, consumers hold the psychology of entertainment and spend dozens of dollars to buy a 'joy'. Go to the national authoritative appraisal agency for testing. However, consumers must understand the truth. In the treasure jade industry, the "picking up" or even 'picked up the big leakage' already belongs to the "mythical story" level. "

Zhang Zhong said to the reporter: "The live broadcast of '" digging sand and jade "comes from the earliest way to obtain the" Hetian Seed "circulating by the people. Natural' Hotan Seeds' is a jade rolling upstream. The "jade cricket" formed by polishing was really dug in the river. However, as far as I know, it is difficult for the jade in the shallow sand layer to dig. As early as more than ten years ago, some areas have begun. Using excavators to dig the river bed to pick up jade. Now, the probability of encountering the best seed jade is very small. The acquisition is a very mature industrial chain, and the pricing of jade grades has already been agreed. Different grades of jade will have a relatively fixed acquisition price for a period of time. Often a good material is dug out, and the jade people will first be the first. Time notify the consignee you know, and merchants who specialize in 'receiving "will give the most reasonable price for acquisitions, and the Yugu people are also willing to deal with business transactions. The situation of the online sale, the true and false is clear. "

Why do routine marketing repeatedly banned?

With the popularization of the mobile Internet, its intuitive display of products has more powerful functions, so it has also happened to have a more real scene marketing model. From the initial sales of "unearthed" and "ancestors of the ancestors", to "Cross -Biography Emerald" "And" digging sand and picking jade ", the marketing routines displayed through the situation are repeatedly banned, and it is constantly being upgraded.

In this regard, Ms. Jin, a veteran of Beijing Jade Carving Realm, said in an interview with reporters that "storytelling" is a traditional marketing method for Baoyu and antique sales. The seller reads voiced, reproduced with real scenes, and the evidence of video photos to convey the product attributes of "scarcity" and "precious" product attributes to consumers, thereby achieving the purpose of beautifying products and even consumer fraud. Through such marketing methods, bad merchants can achieve the purpose of attracting consumers, confusing consumers' judgment, and covering up the products of counterfeit products. Therefore, when reminding consumers to buy treasure jade products, first do not listen to the "story", and the second must be rational consumption. The most important thing is not to be cheap.

Zhang Zhong also said that the reason why treasure jade products are precious is that mineral resources have scarce attributes. If a tie is iron, a sieve, you can continue to dig the jade by the river. Where is the preciousness of the jade? Hetian Yuzhen became the sand on the Gobi Beach. The most important reason for the marketing of Paoyan Industry is full of marketing. The main reason is that bad businesses use ordinary consumers to lack the "drilling empty" of Baoyu's knowledge. First of all, ordinary consumers lack the basic appraisal ability of Baoyu products. The idea of ​​"seeing is real" makes them convinced of scene marketing. Secondly, the trust of the "place of origin", consumers always feel that "origin" must be synonymous with "good quality and low price", but in fact, the place of origin is just the origin of the raw materials of Baoyu products. Need to cooperate with each other and multi -production areas. Some so -called origin sales can be understood as "travel commemorative products". The platform operator shall bear the joint responsibility

Sun Faiyao, a lawyer of Baizhou Law Firm, said in an interview with a reporter from the Consumer Daily that the live broadcast of "digging sand and picking jade" as a marketing method. Essence Not only do merchants engaged in live broadcast should bear the corresponding legal responsibilities, e -commerce companies are operating platforms for live sales. If they do not fulfill the content of the live broadcast, they will not be found to be suspected of selling counterfeit products in time.

Sun Faiyao said that according to the "E -commerce Law of the People's Republic of China", e -commerce operators implement false business propaganda to infringe on the legitimate rights and interests of consumers' legitimate rights and interests. The network platform provides services such as paid diversion for commodity operators (including service providers) or online live broadcasts, and promotes and promotes online live marketing activities to constitute commercial advertising. Operators' responsibilities and obligations. The network platform provides online live technology services to its users in other ways. According to the specific situation of whether the platform is involved in operation, division, and the control of the platform to users, the "E -Commerce Law" on the "E -Commerce Law" on the relevant responsibilities and responsibilities and responsibilities of e -commerce platform operators shall Obligations, or the responsibility and obligation of laws and regulations on network service providers.

At the same time, Sun Faiyao reminded consumers that online purchase of treasure jade products should try to save relevant evidence such as transaction records, which is conducive to more effective rights protection. In online shopping, consumers should actively protect their rights if they encounter consumer fraud, and actively protect their consumer rights and interests. You can complain through e -commerce platforms to call relevant departments for rights protection calls to complain or directly complain to local consumer associations. If it involves major property losses or the results of the complaint feedback are not satisfactory, you can also protect your rights through civil lawsuits and online reporting.

Text | Photo Reporter Jia Taowen

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