Realme exit OPPO Mall Single?What should my future look at it?
Author:Jiang Han Vision Time:2022.07.02
Most of the mobile phone brands that everyone may be familiar with the Chinese mobile phone market are Huawei, Xiaomi, OPPO, vivo, Honor, etc., but in many mobile phone brands, there are their own sub -brands, such as Xiaomi's Redmi, which are under REDMI. Vivo's IQOO, these sub -brands have assumed certain responsibilities. However, among this series of sub -brands, OPPO's brand real Realme suddenly withdrew from OPPO mall. Should I look at it alone?
1. Realme exit OPPO?
According to Kuaishi Technology, on July 1, some users found that Realme suspected to have withdrawn from OPPO Mall.
After testing, it is currently impossible for the relevant models to retrieve "Realme" or "True" in OPPO's official mall. The corresponding brand sector has been removed, and the link to the OPPO mall before "".
On the other hand, the official mall of Realme itself can still be accessed normally, and all functions can be used as usual.
According to the news disclosed by the well -known digital blogger@Digital Chat Station, Realme wants to re -do its own mall, which is why its product withdraws from OPPO Mall.
No accident, this should be the more independent start of the Realme brand.
It is understood that Realme, Realme, was established in 2018 and sold more than 60 million mobile phones around the world in 2021. And before. The products of Realme and OnePlus have all regions in OPPO malls, and there are link entrances to their official website. Up to now, the accumulated sales of the iconic GT master series of Realme have exceeded the 2 million mark, and it is sad to sideways the most loved mobile phone in 2021.
2. What exactly do Realme want to do?
It was said that at this time when I saw Realme's real mobile phone suddenly withdrawn from OPPO's mall, many people would be surprised. What is going on? What medicine is it selling?
First of all, Realme's real mobile phone was once OPPO's most famous sub -brand. During the development of OPPO, Realme's real mobile phone once has a better market development, even because of the advantages of extreme cost -effectiveness. In many mobile phone markets, in many mobile phone markets On, Realme's real mobile phones are favored by young people. Therefore, we see that the sales of Realme's real mobile phone are actually very good. Even the global mobile phone sales in the world have exceeded 60 million units in 2021. This is quite good for a sub -brand's mobile phone brand. The grades are, so from this perspective, the series of operations of Realme's real mobile phone actually represents the market influence and market share of Realme, so I have gradually accumulated its own market influence and market share, so in this way Under the background of the original, it has become a possibility that gradually getting rid of the original parent brand.
Secondly, with the development of the entire market over the years, in fact, we can see that the original sub -brand mobile phone alone may also have good market development. For example, Honor has achieved quite good results after Huawei has been separated from Huawei, and even gradually surpassed before before. In this background of Huawei, in this background, a series of sub -brand phones such as Realme's real mobile phone also saw a direction. Relying on the shade of the mother brand to really seek a good development space for themselves, the background of Realme's true mobile phone development is also at this point.
Third, from the perspective of long -term market development, Realme's real mobile phone is actually a very wise choice to choose from OPPO at this time. In terms of cost -effectiveness and market advantages, Realme's true mobile phones have also become synonymous with extreme cost -effectiveness in the minds of many markets and consumers. Therefore, in such a background, the advantages of Chinese mobile phones have gradually matured. If Realme's real mobile phone still wants to use the leverage of the capital market to further enhance its market development advantage, at this time it is undoubtedly the right time to get rid of the original parent brand.
The author's own mobile phone is also Realme's real mobile phone. From the user experience, it is quite good. Although there is still a gap compared to some well -known brand phones, this gap is from the perspective of user experience. In fact, in fact, in fact, in fact, in fact, in fact, in fact, in fact, in fact, in fact, in fact, in fact, It is not as big as expected, so it is undoubtedly a good choice to choose independent single -dry at this time.
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