The consumer voucher market recovered, Jinan's new car listed more than 6,000 units a month, and new energy vehicles doubled year -on -year

Automotive consumption accounts for 10%of the total retail sales of social consumer goods, which is the focus of expanding domestic demand and stable consumption. On May 22, Shandong Province issued the "Several Measures for Promoting Auto Consumption in Shandong Province". From the date of policy release to June 30th, personal consumers who purchase new energy passenger cars (except used cars) in the province will issue 3,000-6000 yuan consumer coupons per car purchase amount; Personal consumers who have purchased fuel for fuel (except second-hand cars) and licensed by the province, pay 2,000-5,000 yuan consumer coupons per car according to the amount of car purchases; Personal consumers, on the basis of the above standards, each car increases another 1,000 yuan consumer coupon. During the event, Shandong is expected to invest 500 million yuan in consumer vouchers and issue 150,000 car consumer coupons.

Among them, the issuance of auto consumption vouchers in Jinan City is issued on June 1, June 1, June 11, and June 21, 2022 at 10 am. The period of consumer vouchers is valid for 8 days from the date of issuance, and the last period is 10 days. The deadlines are 24:00 on June 8th, 24:00 on June 18, and 24:00 on June 30.

On June 9th, the 2022 (spring) Qilu International Auto Show opened at the Shandong International Convention and Exhibition Center. It was affected by the "Several Measures for Promoting Auto Consumption in Shandong Province". The reporter saw the exhibition area of ​​new energy vehicles such as BYD and Xiaopeng Automobile at the scene Popularity is high. Shi Yuequn, director of BYD's sales, said that after the introduction of the car consumer coupon policy, more customers who went to the store to see cars and consulted consumer vouchers had increased, and the order volume of each sales consultant had increased by 20%to 30%. "Many customers will place orders on June 1, and then wait for June 11 to grab the second wave of consumer coupons. Compared to our store, from June 1st to June 10th, there are already three or four batches Customers have successfully sold consumer coupons in the store. "

Data Tu Xinhua News Agency

On July 1, the reporter learned from the vehicle management institute of the Jinan Public Security Bureau that as of June 30, the number of new vehicles in Jinan in June increased significantly year -on -year. "In June, Jinan's new car was listed 21,483, of which 4,809 new energy vehicles, accounting for 22.39%of the total number of car listings in the city. New energy vehicles increased by 68.09%compared with the previous month. 139.25%. "Qu Lailai, deputy chief of the guidance department of the Automobile Management Office of the Jinan Public Security Bureau.

Wang Qian, a professor at the School of Economics of Shandong University of Finance and Economics, said that the issuance of car consumer vouchers from the micro level is a marketing method that boosted the car consumer market. From the relevant data of Shandong Province in the first quarter of this year, the automotive market is sluggish. Effectively promote the recovery of the car market. From a macro -level understanding, this is a financial subsidy and a "government red envelope", which is a measure to actively drive the economy. "Fiscal subsidies are part of the government's transfer of expenditure. The significance of fiscal subsidies is to play a leverage with a small amount of fiscal funds and leverage social funds to support economic development."

(Source: Dazhong.com)

Edit: Zhang Yu

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