21 securities firms are optimistic about the opportunity to segment the track in the second half of the year?

Editor's note: Last week, the market was still paying attention to the "3300 -point offensive and defensive war", but this week has staged "3400 points". In the second half of the shock fluctuations, the market has quietly opened. So, where is the investment opportunity? How should investors grasp? The "Securities Daily" research department sorted out the market conditions and 42 securities medium -term strategy reports and found that large consumption has become one of the currently recommended investment tracks that are currently recommended by securities firms and have high market enthusiasm. This topic combs the track and analysis from the fundamentals, subdivided fields, market performance, investment opportunities, and other aspects for investors' reference.

Reporter Zhao Ziqiang

Lear reporter Ren Shibi

Benefiting from many policies such as expanding domestic demand and promoting consumption, the consumer market continues to improve. The A -share market related tracks have also begun to attract the attention of securities firms. There are 21 brokerage companies in the medium -term strategy report and are optimistic about the relevant investment opportunities in the second half of the year.

Chen Li, chief economist of Chuancai Securities and director of the Institute of Research, told a reporter from the Securities Daily, "It is expected that the consumer industry will recover in the second half of the year. On the one hand, from the perspective of the macroeconomic environment, in the perspective of monetary policy and fiscal policy With coordination and coordination, the national economy will be recovered in the second half of the year, and the economic recovery will eventually be transmitted to the consumer side, and the industry's profitability will be improved. On the other hand, from the perspective of policy, the current country is targeted at consumer categories that have a greater impact on the epidemic. Industry (tourism, catering, transportation, transportation, etc.) have successively introduced a bailout policy to help enterprises over the difficulties; in addition, the situation of the prevention and control of the epidemic continues to improve, and the willingness to consume residents will be further improved. "

Policy continues to increase

Promote consumption recovery

Since the beginning of this year, policies have continued to increase consumption recovery. In February, 14 departments including the National Development and Reform Commission jointly issued the "Several policies on promoting the recovery of development in difficult industries in the service industry"; in May, the State Council issued the "A Policual Policies and Measures for the Economy" Give greater support; in June, the 11 departments of the Ministry of Commerce and the National Development and Reform Commission jointly issued the "Notice on Promoting the Implementation of the Implementation of the Implementation of the Return to the Development of Catering Industry", which clearly required to do a good job of promoting from six aspects The restoration of the catering industry's support policy is implemented.

On June 29th, at the second quarter of a regular press conference held by the Ministry of Culture and Tourism, Ma Li, deputy director of the Industrial Development Department of the Ministry of Culture and Tourism, said that in the next step, the Ministry of Culture and Tourism will continue to help enterprises to relieve difficulties and promote the industry to promote the industry and promote the industry Accelerate development. The first is to promote the implementation of various bailout support policies; the second is to further increase financial targeted support; third, to promote the recovery of cultural and tourism markets; and the fourth is to support the innovation and development of the cultural and tourism industry.

With policy support, consumer data continues to improve. According to data from the National Bureau of Statistics, in May, the total retail sales of social consumer goods decreased by 2.8%year -on -year, and the decrease was narrowed by 8.3 percentage points in April, and in May narrowed by 4.7 percentage points. Narrow 5.4 percentage points.

From the perspective of the purchasing manager index, consumption has also recovered. According to the latest data released by the National Bureau of Statistics on June 30, in June, my country ’s manufacturing procurement manager index (PMI) was 50.2%, of which the PMI of the consumer goods industry was 50.9%, which was 0.7 percentage points higher than last month, showing consumer goods showing consumer goods. The industry continues to recover.

In addition, the growth of ticket orders further reflects the growth of consumption willingness. On June 29, the Ministry of Industry and Information Technology announced that the "Star Number" tag will be canceled from now on. After the release of this information, the willingness to travel by users has further increased: On June 29, the search volume of multiple popular travel destinations on the Ctrip platform increased by more than 300%from the previous day. Data from the platform show that as of 17 pm on June 29, the national ticket reservation volume increased by nearly 30 % over June 28.

In this regard, Liu Jixin, assistant to the manager of Rongzhi Investment Fund, said in an interview with a reporter from the Securities Daily that "the implementation of domestic demand and promoting consumer -related policies will promote the gradual recovery of the consumer market. It may be introduced by more consumer policies, and the consumer demand for residents will be accelerated by policy promotion. "

Yang Delong, chief economist of Qianhai Open Source Fund, told this reporter, "In the" three -driving carriage "of GDP growth, the role of consumption has been further prominent, becoming the most important engine to promote my country's economic growth. It has declined significantly, and even negative growth has occurred in many months, but as the impact of the epidemic has gradually weakened, consumption is expected to usher in recoverable growth, and even explosive growth opportunities. "

Suggestion focuses on attention

"Repair+high boom" industry

Recently, 42 securities firms have announced the 2022 mid -term strategy report. Among them, 21 securities firms including Yuekai Securities, Xingye Securities, and CICC are optimistic about investment opportunities for large consumer tracks in the second half of this year.

Chen Li suggested to pay attention to investment opportunities for consumer recovery tracks: First, tourism, hotel catering and other industries. As the epidemic prevention and control situation is good and the peak tourist season is coming, its profitability is expected to improve, and the sector will have a valuation repair. The second is the liquor industry. With the implementation of the new national standard policy of liquor, the industry is expected to usher in development opportunities. The third is the home appliance industry. The recovery of the real estate industry will drive its downstream industry -the development of the home appliance industry.

CITIC Securities recommends focusing on the "repair+high prosperity" industry.First, the restoration of the industries in the early stage, including aviation, hotels, catering tourism; the second is the subdivision industry that still maintains high prosperity under the impact of the epidemic, including liquor, outdoor products, and beauty industry chains."Hao Xinming, manager of Fangxin Fortune Investment Fund, said that with the support of consumer policy, consumption heating expectations in the second half of the year are more certain.Electrical appliances and other industries have benefited from consumption recovery.

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