Establish a series of "Digital Wisdom" fast lane 2022 series of JD salt -border city brand promotion series activities held in Rong

Cover Journalist Fu Wenchao

From June 30th to July 1st, the "taste salt edge and good things" hosted by the People's Government of Yanbian County and hosted by Jingdong Technology and Jingdong Logistics 2022 in the promotion of salt city brands, the release of salt edge mango industry bands and high quality Agricultural product promotion activities were held in the headquarters building of the southwestern headquarters of JD. This event will promote the specialty consumption of salt edge, further create the effect of salt -edge specialty brand, and help the high -quality development of the rural economy of salt border.

Government -enterprise cooperation

Construct a new situation in Yanbian Rural Revitalization

This event is mainly composed of three parts of the Salt Border Agricultural Special Product Industry Belt, Salt Border Agricultural Special Products Theme Exhibition Area, and Jingdong Salt Border Agricultural Special Products. The launch of the salt edge agricultural special production industry belt was held on the first day of the event, which aims to enhance the brand image of salt edge agricultural special products, display the advantages and characteristics of the salt -border agricultural specialty industry, and promote the upward of the special agricultural products of salt edge.

In February of this year, Yanbian County and Jingdong Technology signed a cooperation agreement to jointly build a demonstration park in the rural revitalization of Jingdong (Yanbian), open up enterprises and market links, and closely focus on the leading industries such as "mango, mulberry, and vanadium titanium" to jointly build Jingdong to jointly build Jingdong. (Saltbian) Rural Revitalization Demonstration Park, Jingdong (Salt) Rural Revitalization Demonstration Base, Jingdong (Salt) Rural Revitalization Big Data Center, and the development of the local real estate industry of salt edge with scientific and technological momentum and e -commerce ecology. The successful holding of the conference will further consolidate the results of the cooperation between Jingdong Group and Yanbian County, and continue to promote the rural revitalization of Yanbian County.

At the Internal Purchase Club of Jingdong Yanbian Rural Revitalization, the host introduced the salt farmers' products to Jingdong employees on the spot. At the same time, it also provided on -site trials to eat local specialty fruits such as salt edge mulberry and mango. Gourge prizes such as machines and salt special coupons. In addition to the main venue, this event also combined with JD Logistics in 20 core areas including Chengdu Chenghua District, High -tech Zone, and Qingyang District, which arranged an event venue- "Salt Salt" pop -up store. Chengdu citizens will participate simultaneously Salt specialty products for sale.

Promote transformation

Cooperate to build a "digital wisdom" platform for agricultural sales

Yanbian County is located in Panzhihua City, Sichuan Province. It is the hometown of fruit mulberry in China. Late mango planting area ranks first in the country. The climate of Yanbian County is warm in winter and cold in summer, high temperature difference between day and night, and many specialty products. It is rich in tea and fruits. Salt mango, salt edge mulberry, two beaches cloud fog tea, red grid navel oranges, salt edge watermelon, etc. are all signature special products of Yanbian County Essence In addition to tea and fruits, salt -edge mutton rice noodles are also local specialties. The salt -border vegetables are unique and well -known for a long time. The Yi, Miao, Mo, Dai, Naxi and other 31 ethnic minority dietary habits have blended with each other. Essence Gourmet and specialties carry the banner of "salt edge". How to let Yanbian Agricultural special products get out of Panzhihua, get out of Sichuan, and move towards a larger consumer market is the top priority of the rural rejuvenation mission of Yanbian County.

In recent years, the People's Government of Yanbian County has conscientiously implemented the rural rejuvenation and developing the work deployment requirements of rural economy. With the help of JD Logistics and JD Retail and other business platforms, combined with the advantages of JD channels, the entire chain of the agricultural industry was created, and the agricultural products were opened up. In the lower reaches, the integrated platform for "education, production, and sales" of salt edge agricultural special products will be established to broaden new channels for sale of salt -border agricultural special production. At the same time, the advantages of JD.com have helped the industrial upgrading and transformation of Yanbian County, further expanding the influence of the brand of salt border cities, helping Yanbian County to build a national demonstration city in rural rejuvenation, and build a new economic development of "digital industrialization and digital industrialization".

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