"Daqing Good Grain and Oil" seize the C position

The market price of ordinary rice is 2 yuan per catty, but the "catfish ditch" alkali rice can be sold for 5 yuan per catty. There are endless examples, the reason -brand power.

At present, the Chinese economy has entered a new era. High -quality development is a new normal, while the brand is a manifestation of quality.

Brand is the display of product philosophy, value and entrepreneurial spirit, the performance of the core competitiveness of the product, and the comprehensive symbol of the competitiveness of enterprises and regions, which represents the upgrade direction of supply structure and demand structure.

If "Daqing Good Grain and Oil" is to seize the C position in the national market and raise the brand in the city, it is necessary to share the brand.

Daqing Agricultural Brand Construction is on the "fast track"

Agricultural quality improvement and efficiency are the key. Last year, the Ministry of Agriculture and Rural Affairs publicized the first batch of 186 agricultural product geographical indications to be registered and protected. Zhaozhou pork, Shuangyu Xiaomi, and Zhaozhou cucumber from Daqing City ranked among them.

In recent years, through the adjustment of structures and turning methods to strengthen the leadership of leaders, Daqing's agricultural brand construction is booming.

There are 585 "three products and one standard" in the city, including 97 organic foods, 193 green foods, 285 non -rigorous agricultural products, and 11 geographical signs. The effect of the "three grades and one standard" breeding base is gradually formed. The city has established 5 national -level green food standardized raw material bases including 1.2 million mu of rice, 500,000 acres of corn, and 500,000 acres of soybeans; 682 standardized large -scale farms, including 26 national standard scale breeding demonstration fields.

At present, Daqing has nine geographical signs such as Zhaoyuan Rice, Hathara Rice, Gulong Gongmi, and Totu Xiaomi. Gulong Gongmi, Zhaozhou Dalong seeds, and serial lake catfish won the first top ten regional brands of the Geographical Mark of Agricultural Products in Heilongjiang Province.

In recent years, Daqing has vigorously promoted the construction of the "three products and one standard" project for varieties, quality improvement, brand building and standardized production, and implemented the strategy of strengthening the brand. Caisuogou "alkali land rice, Zhongnong and egg products, old street base grains, stupid pork and other" celebrations "agricultural products have gradually sounded in the market, and the product premium capacity has continued to improve.

The old street base continues to enhance the popularity of regional brands, implemented the "culture + brand" strategy, and played four brands of "green ecology, local atmosphere, Northeast culture and youth fashion", and developed more than 200 new products of eight major series. "Zhaozhou Glutinous Corn" and "Zhaozhou Big Guazi" won landmark brands, and "Old Street Kam" was rated as provincial well -known trademarks and brand -name products; the value of enterprises and product brands reached 137 million yuan and 797 million yuan, respectively.

Continuous efforts to build regional brands

In 2017, the national regional brand value evaluation information was released. There were 4 projects in Daqing. Among them, the regional brand value evaluation of "Zhaoyuan Green Special Food" was 1.585 billion yuan; the regional brand value evaluation of "Zhaozhou Green Food" was 921 million yuan Essence

Correspondingly, the green organic rice, Xiaomi, miscellaneous grains, big geese, river crabs and other products of "Congxu Gully", "Qianxukang" and "Loujiazhai". The backbone of the brand cluster has continuously enhanced the regional brand value of Zhaoyuan's green food.

A pig, Asia -Pacific grain and oil, Xinghe Biotechnology, Old Street Kita, Bota Biotechnology, Totu Food and other agricultural enterprises in Zhaozhou. Feng, only Xing and creatures have received 200 million yuan of project investment, and regional brand value is increasingly highlighted.

At the same time, Dimeng County focuses on the basic advantages of cows and cows, high -quality rice, special aquatic products, and Linkian County focuses on the basic advantages of modern animal husbandry and special breeding. Basic advantages, build regional characteristic rural industrial clusters respectively.

The Daqing Market Supervision Bureau also regularly goes to the county and district to carry out the use of "building a wealthy brand and helping rural rejuvenation" geographical indicator use to promote special training courses, which aims to strengthen the use of county geographical indications and build a regional geographical indicator brand.

All counties are also continuously working hard to build competitive regional brands.

For example, the Linkian County Marketing Bureau is promoting the transformation and improvement of "Linkian Rice" from trademarks to regional agricultural name brands, and vigorously promotes the industrialized business model of "company+trademark brand (geographical indication)+farmers", increase the construction of trademark brand guidance stations Promote the construction of industry and regional brands, guide the development of trademark -intensive industries, and cultivate competitive local independent brands.

From the government to the enterprise, they are working hard to make good quality up and down

The core of the brand is quality. The key to strengthening the brand is to make good quality. Today, Daqing's agricultural practitioners and entrepreneurs have this cognition, and they have worked hard on quality. Zhaoyuan County Caisuogou Wanji Valley Processing Co., Ltd. relies on the "C2F" agricultural product marketing experience to make "catfishgou" famous nationwide. It is more than two corners higher than the surrounding area, and the annual income increases by more than 20 million yuan. Xinfu Township, Zhaozhou County is the tenth batch of national "one village, one product" melon demonstration village. Melon, realizing the "five unifications" from planting to collecting, and also set up farmers' melon associations and set up the cantaloupe trading market. From May to July each year to attract nationwide to buy goods. Taking the alkaline land of "Congyu Gully" as an example, people in 29 provinces, municipalities, and autonomous regions of Beijing, Shandong, Hebei, Guangdong, and Tianjin have established frontier product service teams. Stores, Nongfu Spring Co., Ltd. and other enterprises and institutions cooperate.

The "Caisuogou" promises that consumers' complaints caused by quality problems will definitely respond within 24 hours and actively solve it. Daqing grain and oil companies attach great importance to the credibility of the brand, which shows it.

"I remember that the customer ordered 5,000 boxes of melon seeds that year, all of which were processed, and they were already going to ship, but during the process of sampling, I found that the quality was not qualified. After falling, just to maintain the brand's image, I was recognized by more customers. "Zhang Xuelong, the founder of" Old Street Kni ", was deeply touched.

Regardless of daily or major festivals, Daqing Market Supervision Department will carry out special supervision and inspection of local supermarkets, agricultural product wholesale markets, agricultural capital markets, and "three products and one standard" enterprises. For example, check whether there are irregular use of labels such as illegal standards, over -range bids, etc. to maintain the brand image of the "three products and one standard"; conduct a comprehensive inspection of the "three products and one standard" enterprises in the city; Whether production records, processing, storage and other links are strictly inspected in accordance with the specifications; and strictly carry out annual inspections and annual review of green food companies.

In terms of ensuring product quality, Daqing also actively guides enterprises to improve the product quality traceability system. At present, 53 organic and green food companies in the city have settled in the Heilongjiang Agricultural Products Quality and Safety Traceability Platform.

The brand is a high degree of integration of people, technology and business. Brand is also a value commitment. To meet the potential identity and psychological needs of consumers, the most successful foreign brand is not that he has created some kind of physical objects, but the high ideological, brand culture, and marketing operation of their brand operations. The high value behind the brand and successfully completed the seamless docking between the brand and the target consumers.

"Daqing Good Grain and Oil" is also working hard in this direction under the premise of ensuring quality.

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