Just after the Dragon Boat Festival, the Mid -Autumn Festival Moon Cake is launched!Hangzhou -owned enterprises have planned to produce 3 million boxes in the consumer market in advance

More than two months before the Mid -Autumn Festival, Hangzhou merchants have begun to deploy the Mid -Autumn Festival moon cake consumer market in advance. The reporter learned from some of the food companies and supermarkets in Hangzhou that because the Dragon Boat Festival has a good market, compared with last year, the layout of the moon cake market this year has been accelerated again.

Compared with production, after years of development, merchants have paid more and more attention to craftsmanship and quality, and the "culture" of moon cakes has become stronger. A few days ago, Hangzhou's old -fashioned enterprises held a new moon cake press conference to officially deploy the Mid -Autumn Festival moon cake consumer market.

The reporter saw at the scene that the real moon cakes and packaging all revealed the full Hangzhou elements: the West Lake elements such as Santan Yingyue and Leifeng Tower were everywhere. At the same time, a new Liangzhu Cultural Gift Box Mooncake was also released to show the style of the new stone.

Zhou Dexing, deputy general manager of Zhiwei, said that many products in the Dragon Boat Festival this year are finally out of stock. The Mid -Autumn Festival market is not short of stock. It is planned to produce 3 million boxes this year. The price covers each gear from 52 yuan to 498 yuan, which can meet the various needs of consumers.

In addition to Zhiwei, Hangzhou Commercial Super also began to lay out to seize the market. Relevant staff of Hangzhou Lianhuahua Business told reporters that the current baked moon cakes will be listed immediately. As a pre -testing product, the annual sales are good. The subsequent market planning is being further improved, and a large number of new moon cake products are still waiting.

In Hangma Port Store in Hangcheng, fresh moon cakes are also available. Flowing milk yellow moon cakes, fresh meat moon cakes, crayfish moon cakes and mustard fresh meat moon cakes are available. In addition to offline, the reporter found that moon cakes have been launched on the bus line on the takeaway platform, and there are six or seven types on Hema Forest, but they are mainly barrels and bulk products.

On the e -commerce platform, many merchants have launched a new pre -sale model of gift boxes. The monthly sales of 300 yuan products have been sold more than 200 orders. Coincidentally, many hotel participants have also "made potential" in the circle of friends for the Mid -Autumn Festival moon cakes, opening up a new year's moon cake reservation.

According to the research data of the Ai Media Consultation Market, from 2015 to 2021, the sales of moon cakes in China showed an increase, from 13.18 billion yuan to 21.81 billion yuan. It is expected that China's moon cake sales will increase by 11.8%year -on -year in 2022 to 24.38 billion yuan.

Faced with such an incremental market, merchants are also full of confidence. Zhou Dexing said, "Although it is affected by the price of labor, logistics, raw materials, the price of moon cakes this year is basically the same as last year. Last year's egg yolk cake and moon cake sales reached 340 million yuan, the year -on -year growth rate reached 22%. It is expected that this year will continue to continue this year. Growth, conservative estimate of 5%. "

- END -