How does the pan -retail industry adapt to the industrial Internet upgrade?Expert: Realize transaction growth and efficiency through digital intelligent transformation 丨 See you every day

Cover Journalist Fu Wenchao

In recent years, with the continuous advancement of the consumer Internet to the Industrial Internet, all walks of life have faced new challenges and opportunities. For the pan -retail industry, the development logic of "relying on new traffic expansion" in the past is no longer established, forcing enterprises to begin to develop towards the direction of "operating level profits" and "industrial efficiency must be competitive".

On June 29, Jingdong Retail Cloud officially released a new strategic layout of "four -way and eight". It is reported that in the future, Jingdong Retail Cloud will focus on the four dimensions of "people, goods, markets, and numbers" to create a digital intelligence solution covering the scenarios of full -link marketing, intelligent supply chain, omni -channel transactions, and digital intelligence operations to help to help Pan -retail enterprises have achieved transaction growth and efficiency through digital intelligent transformation.

From expansion omni -channel to refined operation

Is a common topic facing retail companies

Liu Hui, Dean of the Institute of Consumption and Industrial Development, said that the current retail market is currently facing a very clear trend, that is, the process of fragmentation and splitting of people, goods, fields, and orders, but I look forward to creating a larger creation together To meet the clear needs of each precise individual and enterprise under the fragments. At this time, the intelligent supply chain technology of the zinge is used, and the technology of Jingdong Retail Cloud will exert a huge advantage.

According to reports, the core of the strategy of the "Four Diagram and Eight Delta" is to open the platform's technical capabilities, business capabilities, and supply chain resources with the vast number of vast retail partners in "people, goods, fields, and numbers", respectively. The goods reached, inventory, trading, traffic, data, and operation, which helps enterprises achieve transaction growth and efficiency through digital transformation.

Peng Jianzhen, Secretary -General of the China Chain Management Association, said that after the development of the last decade, domestic retail companies have continued to digitize and upgrade. In the context of the industrial Internet, its development stage also seeks growth through the previous expansion of omnichannel, transitions to the use of precision operations to achieve refined operations and cost reduction and efficiency.

Therefore, how to better improve the efficiency of multi -channel supply chain management, reduce the cost of private domain, and in -depth insight into customer needs, it has also become a "common topic" faced by different types of subjects such as brands, agents, dealers, and channel vendors.

Fang Zhenying, general manager of BAIC Digital Marketing Division, believes that in the era of post -flow in the post -traffic dividend, the marketing strategy of automobile manufacturers has gradually changed to refined and branded private domains. Compared with the traditional funnel model and hourglass model, the traffic pool model built by the "i BAIC" operation platform cooperated with BAIC and Jingdong can better promote physical marketing and user growth in automobile dealers.

From technical service to solution

E -commerce giants have helped retail companies' digital intelligent transformation

Li Huanmin, vice president of Jingdong Retail Cloud, believes that the introduction of pan -retail transactions and the launch of efficiency solutions represents the official entry of retail clouds from the "technical service stage" into the "solution stage". Specifically, the growth and efficiency solutions of JD.com's pan -retail transaction can help pan -retail companies and JD.com with "digital channels" in the four major scenarios of full -link marketing, intelligent supply chain, omni -channel transaction, and digital intelligence operation. Digging growth momentum.

The reporter learned that in digital intellectual operation scenarios, with digital intelligence operation solutions, and to help partners in the global data to help partners conduct data asset computing and management, so as to better inspect the industry and users, seize business growth opportunities, improve the opportunity to improve, improve the promotion Enterprise operation efficiency.

In the omni -channel trading scenario, relying on Jingxin APP, store digital system, digital commercial street and other technical products, Jingdong Retail Cloud can help traditional retail channels such as supermarkets, hypermarkets, chain convenience stores, and even digitalization of commercial streets and shopping business districts Upgrade to achieve online and offline integration.

In fact, in addition to JD.com, multiple e -commerce giants have seen this new business of the pain point, which is better to help partners to achieve high -quality growth.

Recently, Alibaba announced the establishment of a subsidiary Smart Smart Service Company, which focuses on the company's digital wisdom services. By analyzing cloud, marketing cloud, production and sales cloud, customer service cloud, development cloud and other product matrices, sheep help companies open up integration of commercial flow, data flow, and workflow; Enterprise service providers have also carried out digital tool business to empower the digital transformation of small and medium -sized physical marketing.

From the perspective of industry insiders, the transformation of digital intelligence is now a compulsory course, because it is related to the three major issues of quality improvement, cost reduction, and efficiency. On the one hand, the current cost of employment in enterprises is very high, and recruitment is more difficult. Numbers of intelligence can help solve the above problems. On the other hand, with the adjustment and upgrading of the industrial structure, the upstream and downstream of the industrial chain of SMEs are upgraded. They are all doing the transformation and improvement of digital intelligence. SMEs must keep up with the pace.

In addition, Li Mingtao, chief expert of the China International Electronic Commerce Center of the Ministry of Commerce China International Electronic Commerce, believes that the intelligent transformation of retail numbers can promote efficient supply and then meet the demand for consumer growth. It will focus on improving consumption experience and consumption quality.

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