Cross -border innovation marketing form!Yantai Apple City Precision Marketing Entering Qingdao

Jiaodong Online July 1 (Reporter Tang Meng) "Chinese apples look at Shandong, Shandong Apple watch Yantai." As the birthplace of modern apple cultivation in China, Yantai Apple is a beautiful and important city card in Yantai.

On June 30, taking the opportunity of 2022 China Shandong (Qingdao) International Introduction Industry Expo as an opportunity, hosted by Yantai Agricultural and Rural Bureau, Yantai Radio and Television Station, Yantai Apple, hosted by Jiaodong Online website, see the bell "green" -Tongtai Apple City Entering Qingdao for precision marketing, carrying out the three major theme activities of Yantai Apple Brand Promotion Conference, Yantai Apple Free Blessings, Yantai Apple Delivery, and entered the 2022 Shandong Kangyang Industry Expo to conduct exhibitions on the Yantai Apple series products. Symposium, Yantai Fairy Fragrance.

Cross -border circle: Yantai Apple attracts the attention of the health care industry

At the "2022 China Shandong (Qingdao) International Kangyang Industry Expo" Investment Promotion Conference, Jiang Zhiyou, Executive President of the Apple Association of Yantai City, conducted a brand promotion to the leading enterprises and institutions of Kangyang Industry. The highlights and characteristics of Yantai apples were fully demonstrated, and the rich types of fruit resources and its developed deep -processing industry have been introduced to Yantai. At the same time, in order to better display the charm of Yantai Apple, more than ten kinds of Yantai Apple brand products were displayed at the promotion site, and a tasting area was set up to invite the guests to tastors on the spot.

Whether social pensions are in place are related to the well -being of hundreds of millions of people. Therefore, the development of the health care industry and optimizing the supply of recreational resources are important content and inevitable requirements for promoting the overall development of the elderly and enhancing the well -being of the elderly. However, why is the Kangyang Industry Expo held a Yantai Apple promotion? This is meaningful.

In fact, Yantai Apple and Kangyang Industry are inseparable. The terminal faced by the 2022 Shandong Kangyang Industry Expo is the health institution and middle -aged and elderly groups of the province and even the country. As Jiang Zhiyou said: "Yantai Apple has high nutritional value, rich in various trace elements, crispy taste, sweet and sour taste, sweet and sour taste, sweet and sour Reaching the 'golden ratio' is very suitable for middle -aged and elderly people. "Therefore, this promotion is not only conducive to the promotion of the Yantai Apple brand and the expansion of the market, but it is more significant for strengthening the interconnection of Yantai Apple and the interconnection of the health care industry.

In this promotion, Jiang Zhiyou, Executive President of the Apple Association of Yantai City, and the president of the Qingdao Pension Service Association signed a contract with the Yantai Apple Channel. In the future, Yantai Apple will sing all the way into the Kangyang industry all the way to achieve mutual benefit and win -win results with the health care industry.

The meaning is beautiful: Yantai Apple is favored by exhibitors

In order to better promote the Yantai Apple brand and display the Yantai Apple products, the expo site, the Yantai Apple Association set up a theme booth, exhibiting many types of high -quality Yantai apples such as Fuji, Guoguang, and General. Apple deep -processed products such as films, pectin, apple wine, etc. have attracted exhibitors and citizens and tourists who come to watch exhibitions to stop. At the same time, a lottery answering activity was also held at the scene. Many citizens learned about the relevant knowledge of Yantai Apple through answering questions, but also received a rich salute of Yantai Apple. In addition, in order to expand the promotion effect, the event is broadcast live through many traffic platforms.

As the birthplace of modern apples, Yantai is well -known in Yantai Apple. At the expo site, in order to make the exhibitors more impressed with Yantai Apple, Jiang Zhiyou, Executive President of the Apple Association of Yantai City, and the staff of the Yantai Apple sent a blessing link. For the major exhibitors of the expo, the staff sent the Yantai Apple "Blessing" gift. Liu Xin, director of the Office of Qingdao Lexiang Fushan Pension Group, said: "Yantai Apple's reputation is outside. We must be the first choice for Apple to eat Yantai Apple. Usually, not only will relatives and friends give each other, but I will also take the initiative to buy it. I bought some in the supermarket. When you want to eat fruit, wash one, both nutritious and sanitary. "

Wang Zhen, manager of the Dining Department of the Mountain Wannian, Wang Zhen, a national special cookingman, and a national senior health manager, said: "Yantai apples are moderate sweet and sweet, rich in nutritional value, and are beneficial to health, especially suitable for middle -aged and elderly people and children. It is very good, and it is very suitable for gifts to give gifts when you are visiting friends during the New Year. "

It is reported that this expo attracted more than 350 exhibitions from various places, and has been held for six consecutive years since 2016. The Expo is based on Shandong and radiated throughout the country, and has received nearly 70,000 audiences.

Healthy and delicious: Many middle -aged and elderly people endorsed affectionate

This precision marketing activity cooperates with the Qingdao Middle -aged and Elderly Model Contest, and conducts on -site promotion for more than 200 middle -aged and elderly players who participated in the competition, allowing more middle -aged and elderly groups to learn about Yantai Apple and fall in love with Yantai Apple.

On the eve of the competition, the staff carried out the Yantai Apple to send health activities, and sent the middle -aged and elderly players who participated in the competition. They sent the delicious and nutritious Yantai apple gifts, which were loved and welcomed by middle -aged and elderly friends. The reporter saw Wang Dongdong from the middle -aged and elderly model team from Qingdao City. "I have eaten Yantai Apple since I was a child. When I was a kid, my parents always drove a truck to Yantai to pull the apple back. In memory is the sweetest and most delicious thing. "At the same time, she also said," I have always been the spokesperson of Yantai Apple's mouth in my life, and I often recommend it to relatives and friends. "

Du Qingping, a member of the middle -aged and elderly model team, also said happily: "My family has relatives in Yantai, so I can receive the Yantai Apple they sent every year. Apple's evaluation! "

Centennial cultivation: Innovative varieties are the history of modern cultivation of the industry "chip" Yantai Apple for more than 150 years, and it is the birthplace of modern apples in China. On the magical north latitude 37 degree line, the unique natural conditions have gained unique Yantai apples. The reputation of Yantai Apple has also been passed down in the middle of the century. For hundreds of years, it has nourished the growth of generations.

According to the 2021 China Fruit Industry Development Report (the value assessment of the public brand of China Fruit Regional Regional), the value of the Yantai Apple brand is as high as 15.034 billion yuan; Geographical logo product protection demonstration zone, selected for the use of national geographic indicators to promote the key contact guidance list, and won the first brand of the Chinese fruit industry for 13 consecutive years ... This highlight all shows the unique charm of Yantai Apple. There was no pace of Yantai Apple to stop.

Yantai Apple knows that the variety is the "chip" of the Apple industry. Without excellent varieties, it is difficult to have high -quality apples. Facing the current status of Apple varieties, the planting area of ​​Red Fuji once exceeded 80%, it is an inevitable choice to vigorously implement the innovation work of strengthening varieties. In recent years, Yantai City has taken the direction of consumer demand, stepping up the development of new Apple varieties and new rootstocks, and a reasonable combination of breeds in the early morning, middle, and red and green, and accelerated the transformation of the Apple industry from "a single -branched" to "all flowers".

"Promoting the high -quality development of Apple is both an industrial revolution and a change of organizational way. In recent years, we have actively promoted organizational innovation, adhered to organizationalization of industrialization, and strived to enhance the demonstration and driving force of the high -quality development of the Apple industry." Jiang Zhiyou said, "In the future, Yantai Apple will not only continue to develop new varieties and build brands, but also strive to cross -border various channels and resources, realize mutual benefit and win -win development, promote the development of various industries, and lead the national apple industry to move forward."

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