The "light" and "heavy" of the grain and oil in Hubei

From June 18th to 20th, 60 grain and oil companies organized by the Hubei Provincial Agricultural and Rural Hall and the Hubei Food Bureau organized more than 400 grain and oil products to participate in the 18th Fujian "Grain Fair" in Fuzhou. Along the way, there was no heavy shoulder -to -back support, and the company representatives took a brisk step to open up the market further. Between "light and" heavy ", Hubei grain and oil is experiencing one by one ...

"Big Block" transforms into a "little man"

Speaking of buying rice, most of them appear in everyone's minds are a large bag of 10 pounds, 20 pounds, or even 50 pounds. However, in the exhibition position of Guobaoqiao Rice, the rice starts to sell bottles for two, a bottle of two or two rice. You do n’t need to wash it. With a bottle of water, you can cook a bowl of fragrant rice. "Our product is convenient and fast, and we don't worry about the long -quality worms for a long time. It is very popular after launching the market.

Even the noodles have become smaller. On the booth of Hubei Hongxin Food Co., Ltd., there are about 10 kinds of noodles such as Wuhan hot noodles, cold noodles, spicy lobster hot noodles, and hand -fermented oil noodles. ，”董事长刘亚东说，“以前面条至少1000克起装，现在我们的面条大都是120克装，一餐一包，新鲜又不浪费，特别受白领欢迎。”个头变小之后，展台上， There are more noodles, buckwheat noodles, purple potato noodles, red rice noodles ... "Every time the market will receive market feedback information, we will adjust production according to consumer needs." Liu Yadong said, " People have already solved the problem of eating full, and now it depends on whether we can provide better and more nutritious noodles. "

Looking at the Hubei Grain and Oil Museum, there are no big pieces such as woven bags, and even Hubei rapeseed oil has begun to sell bottle sale.

"Light", "heavy" technology

Behind the "light" of Hubei grain and oil is continuously promoting the technological content. In the Hubei Grain and Oil Museum, the reporter saw that a grain of rice turned into different uses of rice with different uses, such as rice tea, rice noodles, rice juice, rice wine, rice companion.

Xiangyang Pasto Lohuo Rice Co., Ltd. is a dedicated organic rice industry chain development enterprise. The person in charge Zhao Qing told reporters, "Different rice tea corresponds to different processing processes and different effects. Consumers are very popular and do not worry about selling at all."

In the large rice production province, Hubei's use of rice is ingenious and unique. In the Guobaoqiao Mi counter, in addition to a bottle of rice -free rice and rice juice, there are also convenient rice with different flavors. "This convenient rice retains all the nutrients of rice, and it is very convenient. It is very popular, "Peng Yonghong, general manager of Guobaoqiao Mi, told reporters." According to Guobaoqiao Mi's tens of billions of industrial strategic planning, 30 million yuan will be invested in the deep processing and development of bridge rice food. The main economic contribution points and growth points. "

The continuous increase in investment in scientific research, and the industrial chain is continuously extended without strong policy promotion. Since last year, the Hubei Provincial Department of Agricultural and Rural Affairs and Hubei Province have adopted a "double lead" method to form a work pattern of "one mechanism, two sets of special classes, resource sharing, and joint efforts". "Implementation Plan" "Implementation Plan for the Development of the Provincial High -quality Rice Industry Chain", in terms of cultivating and strengthening leading enterprises, expanding and extending industrial chain, building high -quality rice and high -quality rapeseed oil production bases, cultivating high -quality rice seed oil brands, etc. Accelerate the cultivation of raw materials for raw materials and rear -depth development of grain and oil processing products at the front end of Hubei Grain and Oil.

"Light" head, "heavy" function

In Hubei rapeseed oil booths, there are more than a dozen rapeseed oils of different brands and different purposes, and their heads are becoming more and more "light", and their functional division is becoming more and more thinner. Sauerry seed oil, cold mustard oil, hot mustard oil, etc.

"This glass bottle is ablicse rapeseed oil, which removes saturated fatty acids," Qiu Sheng, the person in charge of the sales of Yuanda Grain and Oil, Hubei, told reporters. "People pay more attention to eating oil health and unhealthy. Types of dehydrated rapeseed oil. "Another corporate corporate oil, Wutong Fukang Oil, also began to produce organic rapeseed oil based on the characteristics of different people at different ages. After different series, different functions of rapeseed oil are developed for different consumer groups. "

"High oleic acid is more conducive to improving cardiovascular and cerebrovascular diseases. The company focuses on the production of high -olear rapeseed oil. In order to highlight the distinction between high -olear and rapeseed oil from ordinary rapeseed oil and other edible vegetable oil, the company specializes in different appearance packaging" Nonggu One "High Pickle Railway Seed Oil came to segment the market." Peng Wanxiang, chairman of Hubei Jingpin oil and fat Co., Ltd., pointed to a bottle of a bottle on the booth exactly like white wine bottle and told reporters, "Last year, the company put into production 1,000 tons and sold 120 million Multiple supply is also in short supply. This year, the company strives to expand to 5,000 tons. "

"In the long run, specialized and customized products will become consumer trends." Zhang Bo, head of the innovation business of Yichang Branch of Sinochem, told reporters that in recent years, the company has been exploring on Zhijiang Agate rice, includingThe extension of the industrial chain, from "eating" to "good food", Zhang Bo believes that "as consumers' requirements are getting higher and higher, rice products will inevitably become more and more fine and professional. For exampleSelenium -enriching, hypoglycemic, etc., and these niche products will become more and more common in the future. "

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