Traditional Chinese medicine "meets" modern pension capital to accelerate the aging "consumer medical"

On March 29, 2022, the "Fourteenth Five -Year Plan" Chinese Medicine Development Plan issued by the General Office of the State Council clearly stated that by 2025, my country ’s Chinese medicine health service capabilities have been significantly enhanced. The development of medical revitalization has achieved positive results, and its unique advantages in the construction of healthy China have been fully exerted.

Enjoying happiness in his old age is the expectation of each elderly and the goal and direction of the construction of my country's pension service system.

The existence of traditional Chinese medicine as a medical system in my country has played positive effects in improving the level of health protection in the elderly.

"As a treasure in traditional culture in my country, TCM has a full cycle and full -chain health service thinking and model. In terms of pension, it has many unique advantages, which is reflected in the aspects of prevention, governance, insurance, health, and health." The Chinese Academy of Chinese Medical Sciences Pang Bo, chief physician of the International Medical Department of Guang'anmen Hospital, talked in an interview with the Securities Daily reporter.

It is in this context that the combination of traditional Chinese medicine and modern pension has also "collided" in the capital market. According to the latest statistics from Oriental Fortune Choice, as of June 30, a total of 102 A -share pension concepts listed companies, with a total market value exceeding 2.76 trillion yuan. In addition, in the process of deploying medical care for medical care and creating a complete pension service system covering the full -cycle of life, some listed companies also tried water to incorporate "traditional Chinese medicine health" into the pension service system to explore the service of "combination of traditional Chinese medicine+pension" characteristics. model.

Open the "last mile" of health care

The rapid layout of industrial capital "silver hair economy"

For a long time in the past, my country's medical treatment and pensions are separated from each other. As the aging population aging intensifies, the traditional pension model is difficult And become one of the important ways to crack the problem of modern pension.

Compared with the traditional pension model, the "combination of medical care" is based on providing traditional pension services, increasing disease prevention, treatment, and rehabilitation as an important content of services, providing more professional medical rehabilitation services for the elderly, and handling the elderly service services. "Last Mile", improve the full cycle and full chain of the pension service system. In the process, "Chinese medicine+pension" is an important part of it.

"Traditional Chinese medicine has achieved results in pension services since ancient times. Its research on aging issues can be traced very early. The earliest dates back to the pre -Qin period. The pathogenesis, governance law, and how to delay aging have been discussed in detail. In addition, ancient books such as "Thousands of Gold Fang" in the Tang Dynasty, the "Book of Pension in the Song Dynasty" and the "Old Everbright Words" in the Qing Dynasty were also Elderly medical research provides valuable information and experience. "Chen Yuhao, Ph.D. in Nanjing Second Hospital and Nanjing University of Traditional Chinese Medicine's National Medicine Hall, told the Securities Daily reporter.

In fact, traditional Chinese medicine has been built in all aspects of the pension service industry.

Shen Yong, chairman of Beijing Shengshikang Lai Chinese Medicine Marketing Planning Company, told a reporter from the Securities Daily: "Chinese medicine has achieved six aspects in the pension service industry: First, the treatment of non -disease, Chinese medicine has the role of treatment and conditioning.能够针对一些潜在老年疾病进行预治疗及调理；二是老年康复方面，通过针灸等手段能够协助中风偏瘫等病人更快恢复；三是护理方面，中医拥有一些独特的方法；四是养生方面，实践It proves that qigong and other qigongs such as the five poultry opera, the eight -section Jin and Tai Chi can play a positive role in regulating physical regulation; the fifth is that in terms of medicated diet, the current public's recognition of medicated diet is increasing; six are rehabilitation medical devices, moxibustion, eye film, massage electrode The film is widely used in the process of pension services. "

In an interview with this reporter of Tim Wing Digital Economic Think Tank, Wang Lan said: "At present, the Chinese pension service system planning, the community home care model featuring traditional Chinese medicine and care is popular. The specific embodiment of creative transformation during the development of the system. "

In this context, industrial capital has already opened an exploration journey.

The Extreme Pharmaceutical Pharmaceuticals of the Old Chinese Medicine Listed Companies invested in Yixing Suxin Nursing House and Suxin Nursing Home in Yixing in Jiangsu. The second phase of the expansion project has been completed and put into operation. The scale of beds has gradually increased to 800. He Su Xin Sports Inspection Center aims to create a medical and medical center that integrates medical and care; Yangtze Health, which is developing the big health industry, aims at the market demand of consumers for traditional nourishing products. , Tablet, particle, capsule, and other multi -dosage traditional Chinese medicines. The company's Huaxin Pharmaceuticals use Ejiao as the industrial foundation, focusing on the modernization of traditional Chinese medicine and health care needs to build a traditional Chinese medicine maintenance ecosystem.

At the same time, Kangyuan Pharmaceutical Group, which is located in Lianyungang, has invested and built the construction of traditional Chinese medicine health care town -Kangyuan Health Valley, innovating the "silver -haired era" of high -quality health and pension life trends.

In early June, when a reporter from the Securities Daily visited Kangyuan Health Valley, he saw that the main building of 36,000 square meters of pension complexes had been completed and was undergoing interior decoration. According to the relevant person in charge of the company, the planned land area of ​​the project was 125,000 square meters, the total planned construction area was about 100,000 square meters, and the total budget investment was about 900 million yuan. Among them, the total construction area of ​​the first phase was about 50,000 square meters, which started in October 2020. "This project mainly relies on the advantages of Kangyuan Group in the traditional Chinese medicine industry to implant the publicity of traditional Chinese medicine health culture, traditional Chinese medicine physical identification, expert diagnosis and treatment, traditional Chinese medicine non -drug therapy, health medicine diet, traditional exercises, etc. The ability and level of traditional Chinese medicine service for the elderly and health management of the elderly. "The relevant person in charge of the above company told reporters.

"Internet+Big Data"

Help "Chinese Medicine+Pension" deep integration

In the context of vigorously advocating the inheritance and innovation of traditional Chinese medicine and promoting the complementary and coordinated development of Chinese medicine and Western medicine, "Internet+Chinese Medicine" has become one of its innovative development and has brought more opportunities to related industries.

Among them, the integration of Chinese medicine and wearable intelligent devices has become one of the breakthroughs in big data to help Chinese medicine pensions.

"Combining wearable equipment with the theoretical technology of Chinese medicine is the most important part of the development model of the integration of traditional Chinese medicine and smart pension. Due to the basic health information of the elderly and the collection of information on the fourth diagnosis of Chinese medicine (hopes, smelling, asking, and cut) There are high requirements for doctors' experience. Even if there are family doctors, they cannot monitor real -time monitoring. Therefore, real -time upload and sharing of data can be realized through wearable devices, and continuous and objective data analysis can be provided to be more timely and effective. Master the health of the elderly, so as to carry out personalized health guidance and disease prevention work in a targeted manner. "Wang Lan told the Securities Daily reporter.

In some traditional Chinese medicine diagnosis and treatment equipment and care services, digital applications have inserted wings for the rapid development of Chinese medicine.

Li Tianyi, Secretary of the Party Committee of the School of Life Sciences of Beijing University of Traditional Chinese Medicine and the head of the Chinese Medicine Cultural Experience Museum of the Winter Olympics, said in an interview with the "Securities Daily" reporter: "Some of the more mature, promotion and promotion and promotion and promotion and promotion projects in the Winter Olympics Application products, such as the fourth diagnosis instrument, can realize the functions of Chinese medicine hope, smelling, asking, and cutting four diagnosis. This product has some promotion and applications in the market in the early stage. With the concept of 'Chinese medicine+technology', the concept continues to penetrate the market, Its future application scenarios will extend more. "

Chinese medicine intelligent pension robots are one of the scenes with non -drug therapy and care services for the elderly. It is reported that at present, Chinese medicine intelligent pension robots are in the initial research stage. Xu Tiancheng, a doctor of acupuncture and massage of Nanjing University of Traditional Chinese Medicine, led the "Digital Meridian Smart Acupuncture Robot" developed by the cross -school science and technology team. It has functions such as automatic positioning acupoints, intelligent acupuncture prescriptions, simulation acupuncture techniques, etc. Attributes provide novel ways for the intelligent application of non -drug therapy. In an interview with the "Securities Daily" reporter, Xu Tiancheng said: "Our team has started research on software and hardware technology related to intelligent acupuncture robots since 2017. In the context of 5G technology commercialization and natural language processing technology, acupuncture Medical intelligence and modernization have ushered in an important opportunity. In addition, we have original theory and quantitative experimental data for the knowledge map of acupuncture robots. "

Faced with the integration of "Internet+Big Data" and the traditional Chinese medicine industry, the industrial capital of sensitive smell is even more magical.

In April 2020, the "Nankai Jingdong Internet Hospital" co -established by Jingdong Health and Nankai Hospital was launched, becoming the iconic incident of Jingdong Health In -Medicine Scenes and improving the operating capabilities of the offline hospital's Internet hospital; in January 2021, Jingdong Health joined hands to join hands. The "Jingdong Internet Hospital of the First Affiliated Hospital of Henan University of Traditional Chinese Medicine" created by the First Affiliated Hospital of Henan University of Traditional Chinese Medicine was officially launched. As the first Chinese medicine Internet hospital in Henan Province, the two parties fully fully conducted the advantages of JD health and the characteristics of the diagnosis and treatment of traditional Chinese medicine. Combine.

In the industry's opinion, in the case of aging population, the increase in demand for slow disease management and health prevention, it must be promoted by digitalizing and intelligent promotion of the "Internet+Chinese Medicine" industry chain.

In terms of exploring the "combination of medicine, health, and nourishing", the company's company Jihetang TCM outpatient department has been acting. In March 2019, Jihetang upgraded the original clinic to Beijing Jiujiu Taihe Hospital (referred to as Taihe Traditional Chinese Medicine Hospital); in February 2020, Taihe Traditional Chinese Medicine Hospital was awarded the "Medical Institutional Practice License" issued by the Health Commission, It is included in the scope of designated medical institutions in Beijing's basic medical insurance.

Subsequently, Taihe Traditional Chinese Medicine Hospital and Shuguang Jiujiu Taihe Pension Care Center formed a closer "medical and nursing combination" consortium, setting up Chinese medicine internal medicine, traditional Chinese medicine surgery, traditional Chinese medicine gynecology, Chinese medicine dermatology, Chinese medicine rehabilitation department and other departments. It is characterized by specialized medical maintenance services for specific groups and special nursing needs. As a medical back -end support for the entire pension system, Taihe Hospital of Traditional Chinese Medicine is also a practical base and medical talent training output base for "combining medical care", which has played a vital role in the development of the group's pension business.

"In the next step, we will also take advantage of 'Internet+big data' to provide patients with more convenient and fast medical channels for patients through online reservation, online consultation, etc. Tell reporters. Build a characteristic pension service system

There are still difficulties and pain points to be resolved

In the context of inheriting the culture of traditional Chinese medicine and keeping up and innovating the atmosphere of the special pension service system, the prospect of "combination of medical care" is very broad, but it is undeniable that it is not denied that letting traditional Chinese medicine be developed as a good recipe for aging to deal with aging. There are some difficulties and pain points in practice.

Wang Lei, the financial director of the listed company's Treasure Island, frankly said that there are many cases of practitioners around the pharmaceutical industry who use their medical advantages to participate in the elderly institution, but "basically it is difficult to escape losses, and some have stopped losses."

"There is a possibility of profitability for pension institutions, but it should also be noted that the income of users entering the park is far less than the cost of the early investment, maintenance and publicity of the pension institution. Therefore At present, the concept of pension in my country is still in the transitional stage, and the cost of up to 10,000 yuan per month has made many families discourage. "Wang Lei said.

At the same time, the medical community also expressed concerns about the predicament faced by the current construction of a special pension service system.

When talking about the lack of medical resources currently put in pension services, and the level of traditional Chinese medicine and medical personnel who invested in the industry, Chen Yuhao suggested that "the relevant departments should be strengthened, strictly standardized management, the focus of integrating the industrial chain, and developing medical care. Combined with pension services. At the same time, encourage first -level hospitals or grass -roots medical units to transform to pension service institutions, encourage the high -level medical care institutions with strong medical care, and strictly supervise the service quality of the service of elderly care institutions, cultivate and cultivate, Establish a higher professional pension service team. "

In Pangbo's view, the popularity of traditional Chinese medicine culture is not enough to penetrate the hearts of the people. Many elderly people resist tonic and have the stereotype of "western medicine should not be eaten, traditional Chinese medicine should spend money". In addition, Chinese medicine technical talents are relatively scarce in terms of elderly care services.

In this regard, Pang Bo suggested that "the industry associations should be fully rely on industry associations to achieve autonomy. For example, the Beijing Municipal Traditional Chinese Medicine Administration has established the Health Care Association in order to regulate industry service content, clear the border, purify the academic atmosphere of the elderly, establish corresponding negative negative negative negatives The list and the whistle system to form an innovative incentive mechanism to ensure that Chinese medicine can be well invested in the elderly. "

At the same time, whether it is the innovation and development of the traditional Chinese medicine industry or exploring the modern pension model of "characteristic Chinese medicine+pension", it also requires the support and care of relevant policies and systems.

On March 29, 2022, the "Fourteenth Five -Year Plan" (hereinafter referred to as the "Plan") released by the General Office of the State Council clearly stated that on the basis of retaining the core indicators of the "Thirteenth Five -Year Plan" of TCM Development, Fully reflect the requirements of high -quality development of traditional Chinese medicine in the new period, and highlight the scientific, rationality, and feasibility of the indicators.

The "Planning" proposes that by 2025, my country ’s Chinese medicine health service capabilities have increased significantly, the high -quality development policies and systems of traditional Chinese medicine will be further improved.

In fact, since this year, many regions across the country have successively introduced policies to support the development of Chinese medicine. The "Beijing Municipality Accelerated Medicine Health Coordinated Innovation Action Plan (2021-2023)" proposed that it is necessary to promote the development and inheritance development of Chinese medicine, support Chinese medicine companies with Beijing famous Chinese medicine, traditional Chinese medicine research institutions, and traditional Chinese medicine medical institutions to carry out ancient times. Research and application of classic famous Chinese medicine compound preparations.

In June of this year, the Jiangsu Provincial Medical Security Bureau and the Provincial Administration of Traditional Chinese Medicine issued the "Implementation Opinions on the Innovation and Development of Medical Insurance Support Chinese Medicine inheritance and Innovation". 19 specific measures such as medical insurance catalogs support the innovation and development of traditional Chinese medicine inheritance, and better meet the people's demand for Chinese medicine services. In the same month, the Tianjin Medical Insurance Bureau, the Municipal Health and Health Commission, and the Municipal Drug Administration jointly issued the "Measures on the Innovation and Development of Medical Insurance Support Chinese Medicine inheritance and Innovation and Development" to clearly deepen the procurement of the sunlight of traditional Chinese medicine products, incorporate the eligible Chinese medicine medicine institutions into the medical Baodao point, and strengthen The work deployment of the price management of traditional Chinese medicine services has proposed to increase the inclined medical service projects of traditional Chinese medicine.

"At present, the development of Chinese medicine is facing a good window period, and its status in the construction of my country's medical and health system is getting higher and higher. At the same time, the recognition of Chinese medicine abroad is gradually increasing. China has the willingness to cooperate in Chinese medicine. In this context, companies in the industry are also actively exploring, in order to seize opportunities and achieve development. "A senior management of a pharmaceutical listed company said.

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