Well -known brands evaporate over 80 billion yuan overnight!Many Guilin people have bought ...

According to reports, as of local time

June 28 (Tuesday) US stocks closed

Well -known sports brand

Nike fell nearly 7%

The market value evaporates $ 12 billion a day

About 80.5 billion yuan

The news once rushed to the hot search list!

Local time June 27th

Nike announced what it was on May 31st this year

The fourth quarter of the fiscal year and the annual financial report show

2022 Fichenian Nike

The annual revenue reached 46.7 billion US dollars

5% year -on -year increase

Remove the change in exchange rate changes by 6% year -on -year

But it is worth noting

Nike has been in three consecutive quarters

Falling the Chinese market

The fourth quarter of Greater China has accelerated the decline of accelerated performance

Realize revenue of $ 1561 billion

A year -on -year decrease of 19%

Greater China annual revenue of 7.547 billion US dollars

9% year -on -year decline

The effect of excluding the exchange rate changes fell 13%

Nike's market value evaporates more than 80 billion yuan a day

It has also caused netizens

Some netizens point out that the problem is that the quality is decreased

More netizens said:

Is the domestic sports brand not fragrant?

In addition, another sports brand giant

Adidas is also "frustrated" in Greater China

From the second quarter to the fourth quarter of fiscal year 2021

Adidas Greater China

Sales are 1003 billion euros, respectively, respectively,

1.155 billion euros, 1.037 billion euros

The year -on -year decline of 15.9%, 14.6%, and 24.3%

The two giants slip while

It's Li Ning, Anta, etc.

The rapid growth of Guo Chao brand

In 2021, Anta's total revenue reached 49.32 billion yuan, surpassing the revenue of 4.597 billion euros of Adidas Greater China, and was very close to Nike's $ 8.29 billion in revenue. In the first quarter of 2022, Anta maintained a strong growth, and revenue rushed to the Greater China of the Greater China or it was just around the corner.

Picture source: Xinhua News Agency

Shenzhen Siqisheng Company CEO

Wu Yanqi analysis believes

Nike and Chinese head brand

It presents this state of time

This phenomenon may have the following reasons:

The Chinese cultural self -confidence and the rise of domestic goods are indeed an unstoppable trend.

Based on consumption habits, the DTC sales model is an important aspect of affecting business development.

Based on the excellent marketing capabilities of domestic brands such as Anta, Li Ning, especially the large number of Winter Olympic champion athletes, traffic stars endorsements, and sponsoring sports events, it has gained a substantial growth in business.

What brand of sneakers to wear now?

For Nike, Adidas, etc.

Well -known sports brands are now "not fragrant"

What do you think?

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