ESG Action School Salon ｜ Zhang Junwei, Director of Sanqi Mutual Entertainment Social Responsibility: The ESG rating system provides a forward -looking guidance for the enterprise

Zhang Junwei, Director of Sanqi Mutual Entertainment Social Responsibility Director Zhang Junwei.

On June 30, the theme of the Daily Economic News and the Green Financial International Research Institute of the Central University of Finance and Economics was the theme of "Digital New Life Enterprise New Value" ESG Action Entertainment Industry Salon, Zhang Junwei, the director of social responsibility of Sanqi Mutual Entertainment Sanqi Interactive Entertainment's experience from B to A in the ESG rating.

Sanqi Interactive Entertainment (SZ002555, the stock price is 21.39 yuan, and the market value is 47.44 billion yuan) is the earlier group of companies that pay attention to and conduct ESG rating in the game industry. At present, they have been rated in the MSCI ESG rating. Looking back at only one B in 2018, Zhang Junwei admits: "Although it was the first time to be included in the rating, the result was actually a downside, the worst is CCC, followed by a B." In fact, Sanqi Mutual Entertainment began to carry out social responsibility -related work ten years ago. In 2014, the Public Welfare Foundation was also set up to help rural revitalization. Therefore, it was very surprising to see such rating results.

In this regard, Zhang Junwei provided two thoughts.

On the one hand, the ESG understood by the perspective of international markets or international investors is not exactly the same as the social responsibility that the company believes in the past. He pointed out, "In the past, the corporate social responsibility we understood was more contributed to the society's contribution to the society, but in the ESG rating, many enterprises also involved the management and governance of many enterprises, and even the core business of the enterprise."

On the other hand, Zhang Junwei found that many working companies that were included in the ESG rating standard were not completed. They did not consider it as a information that needed disclosure when she issued a social responsibility report, which would also lead to low rating of the company.

Focusing on ESG -related issues, with the efforts of Sanqi Mutual Entertainment, the company's ESG rating has achieved a good result from one B, two B, three B to the latest rating. According to Zhang Junwei, Sanqi Mutual Entertainment is the first company in domestic entertainment listed companies to get A in the MSCI ESG rating.

The improvement of the ESG rating is conducive to the improvement of corporate brand value, and in addition, the value of the ESG rating system for enterprises is also its forward -looking. "Sanqi Interactive Entertainment has been improved on various aspects such as data information security, user privacy protection, employee career development, low -carbon transformation, etc. from the beginning of ESG. Many tasks have started before the introduction of relevant domestic policies. Enterprises provide forward -looking orientation to help enterprises do the corresponding work before regulatory landing. "Zhang Junwei said.

Daily Economic News

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