"Popularity of financial knowledge, thousands of miles" is in action

Author:China Economic Times Rural Fin Time:2022.06.30

"Popularity of financial knowledge, thousands of miles" is in action

In order to further practice the concept of "responsibility finance", actively and effectively popularize financial knowledge, continue to do a good job of public financial knowledge, and improve the awareness of public financial literacy and risk prevention. The orderly development of the "Popularization of Financial Knowledge in 2022" activities.

1. Strengthen leadership and implement it carefully. In order to strengthen organizational leadership and ensure the effectiveness of the activities, the Greater Factory Rural Commercial Bank established the "2022 Popularized Financial Knowledge Wanli" activity leadership group to conduct overall guidance and overall deployment of the event. And formulate a detailed event implementation plan, make clear requirements and arrangements from organizational leadership, activity themes and slogans, propaganda content and forms, and activity requirements to provide solid institutional guarantees for the smooth development of the activity.

Second, unified image and centralized publicity. During the event, the bank fully mobilized the publicity channel resources, combined with the actual situation, and conducted a multi -level and key publicity with each business outlet as the main body of the publicity and education activities. First, the LED rolling screen of each outlet will uniformly play the slogan of "popularization of financial knowledge and maintain the fairness of financial consumption". Designate the information distribution, policy explanation, and questioning of doubts in the hall. As of June 20, there were more than 1,700 copies of various types of publicity materials, and more than 200 financial knowledge consultations were accepted.

Third, go deep into the grassroots level and serve agriculture and rural areas. The bank combines the comprehensive financial service concept of "serving three, rural areas, and farmers, and serving small and micro". It uses the characteristics of many outlets and wide distribution in its jurisdiction to give full play to the advantages of popularity, and organize the foreign publicity group to go deep into the village street to face the people, especially the people, especially Special groups such as rural elderly people and adolescents to give financial knowledge preaching, and fully explain and disclose the risks in terms of card security, anti -money laundering, investment and wealth management, illegal fundraising, etc., and guide the people to establish the correct view of financial consumption and effectively improve the effective improvement of the people. The level of financial literacy and security of the people has been unanimously recognized by the villagers and has achieved good results.

As the main force of local finance, the Greater Factory Rural Commercial Bank adheres to the basic principles of "customer -centric", maintains local financial security and stability, and continuously improves the "people -oriented" road on the road to practice "inclusive finance, harmonious and rich". The service level will protect the legitimate rights and interests of financial consumers in a prominent position, promote the harmonious development of the county economy, and continuously contribute to the development of inclusive financial undertakings. (Li Yanwei Yang Shuai)

Responsible editor: Zhang Wei Guo Jinhui

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