Entering the village's revitalization to benefit the cultivators for the benefit of the people

Character business card

Zhao Yu'e

Female, born on January 26, 1963, chairman of Shanxi Green Mountain Agricultural and Sales Sales Co., Ltd.. He graduated from Taiyuan University in 1986 and was assigned to work in the United Front Work Department of the Taiyuan Municipal Party Committee. He resigned to the sea in 1992. She started from the stall and exchanged hard sweat to the first bucket of gold. Subsequently, the "Shanxi Green Dear Food (General Exchange) Co., Ltd." was established. In 2010, it invested in the construction of factories in Yangqu County, Taiyuan City. Industrialized leading enterprise. Since the establishment of a factory, she has never forgotten the original intention of "honesty, trustworthiness, poverty alleviation and helping poverty", and led the factory to get rid of poverty and become rich, contributing to rural revitalization, resolving the remaining labor and income from farmers. In the battle of poverty alleviation, she was honest and trustworthy and courageous to dedicate; during the epidemic, she continued to goods, no shortage of stock, no price increase, and ensured the market supply without cost. To the whole country, the volunteer of "profit for farmers and benefit the food".

Individuals have won the "Shanxi Province's Dedication of Poverty Alleviation Award", "Taiyuan City Special Labor Model", Taiyuan City's "Three Eight Red Banners", Taiyuan "Times Newcomer Award", Taiyuan City "Most Beautiful Sister Sister Sister", "Contemporary Hundred Jin Business Characters" "Shanxi Food Industry's Thirty Years of Outstanding Personal Contribution Award", "Outstanding Personal Award of Shanxi Food Industry", "National Food Safety Outstanding Management Award", "Taiyuan Good People" and "Shanxi Good People", "The Fortune of Reform and Opening and Opening up."

She is one of the earliest female entrepreneurs in Taiyuan, and she has been farming agricultural production and sales for 30 years. She has been questioned to "do not work in business" in the sea. Now that enterprises have become the leading enterprise of agricultural industrialization in Shanxi Province;

She has worked in the revitalization actions of the countryside, and has helped tens of thousands of farmers from poverty alleviation for more than ten years;

She opened the Shanxi agricultural and sideline product export network, called Xiangxiang Shanxi Xiaosi Grain's golden signboard.

Native

For 30 years, Zhao Yu'e, chairman of Shanxi Green Mountains Agricultural and Safeletus Products Sales Co., Ltd., has gained many honors. But in her opinion, it is the best era, especially the implementation of the rural revitalization strategy, so that she really has a place of use.

"Lives for the farmers and benefit the foodiers." Zhao Yu'e said. She wants to build a bridge to make agricultural production and healthy diet better. Let more citizens eat safe and healthy agricultural products. stand up.

After resigning "Iron Rice Bowl"

In the Taiyuan in June, the temperature is much higher than in previous years.

At 11 o'clock on June 17th, many diners have come to dine in the Jinyu Yushan Community Canteen of Berlin District, Taiyuan City. Many people choose millet porridge.

The golden rice porridge with golden and fragrant and thick color comes from Yangqu County, 20 kilometers away.

From the crops in the field to the Xiaomi porridge of the people's dining table, Zhao Yu'e has planned for many years.

"I am a farmer's child. I always feel that I should do something practical for the villagers." In the late 1980s, Zhao Yu'e was assigned to work in the United Front Work Department of Taiyuan Municipal Party Committee after graduating from Taiyuan University. Zhao Yu'e, who has improved significantly, decided to do business in the sea.

"At that time, the market economy had just risen, especially in the inland provinces, and the minority resigned from the resignation of civil servants. Leaders and family members did not understand. In fact, I did not completely think about how to do it." When talking about the original intention of entrepreneurship, I immediately reached the retirement age. Zhao Yu'e said simple: "At that time, I wanted to improve my life."

In 1992, when he walked out of the spacious and bright office building, Zhao Yu'e rushed into a bicycle and rushed into Shanghai.

After running through more than 100 shopping malls and wholesale markets in the province, she bought a simple sales equipment with 500 yuan borrowed, began to set up stalls, push a small car, and operated a small business for selling dried sweet potatoes and instant noodles. Essence

"At the most, I was selling instant noodles of 16 tons alone. At that time, I hired a van. When I was thirsty, I drank cold water and ate instant noodles when I was hungry." In the early years, Zhao Yu'e was still vivid.

Like all entrepreneurs at that time, the courage to cross the river with the stone was quickly returned. A year later, Zhao Yu'e registered his company.

"At that time, many people were still thinking and selling businessmen's thinking, including myself, and the real corporate strategic level was rarely considered." After systematic learning and management knowledge, Zhao Yu'e suddenly understood a truth. If companies want to develop in the long run, they must find a one. It can last for decades or even hundreds of years, and agriculture is her goal.

After a few years, Zhao Yu'e's company expanded from snack food to many fields such as grains, and the products also reached more than 1,000 species. Among them, 9,500 tons of miscellaneous grain products were produced throughout the year. And large network platform.

Lead Shanxi Xiaoyi Grain to get out of Niangziguan

"I am a farmer's child, and I am engaged in the agricultural industry. There is no reason to follow my father and fellow." With the development of the company, Zhao Yu'e's heart will not be able to release his father's old folks. When recruiting workers, she preferentially arranged poverty -stricken households to absorb nearly 100 remaining labor for rural areas.

In order to improve the production skills of employees, she has hired agricultural experts for many years to train rural poor women and remaining labor. In recent years, a total of thousands of training has been trained.

In order to protect the enthusiasm of farmers' grain, her company has formulated the purchase price of the cooperative farmers than the market, with 365 beneficiary farmers, and an average annual income of more than 3,000 yuan per household. In 2012, Zhao Yu'e chose Sandao Village, Daibao Town, Yangqu County, and began a new practice of Shanxi Xiaosi Grain Innovation Base.

"Yangqu County has a special terrain and a variety of climates. It is in the gold latitude of miscellaneous grains." Zhao Yu'e said that Yangqu County Xiaosi Grain is well -known in the province and even the country, especially Yangqu Xiaomi, corn, sorghum, buckwheat, red kidney beans ... Mowing

Although there are several treasures of local specialty grains, Zhao Yu'e understands that although Shanxi's miscellaneous grains have high nutritional value, product quality is guaranteed, and it is also very popular in the market. No brand effect.

"Without the sales network, there is no brand. No matter how good the farmers are, they can only applaud!" Zhao Yu'e began to calculate, leading more Shanxi Xiaosi grains to get out of the lady.

With the "company+farmers+base" model, 105,000 mu of miscellaneous grain bases are established, and 5 bases jointly processing plants are assembled to form a "low cost, high efficiency, high efficiency, high efficiency, high efficiency, high efficiency, high efficiency, high efficiency, high efficiency, high efficiency, Safe "business model.

After nearly ten years of hard work, Shanxi's small grains led by Zhao Yu'e squeezed into more than 100 merchants including Wal -Mart, Yonghui, and Mitter, and reached cooperation with many large network platform suppliers such as Tang Jiu, Huahua, Taobao, etc. Essence

Zhao Yu'e also became one of the important spokespersons of Shanxi's miscellaneous grains.

Keep exploring the form of small miscellaneous grain production and sales

Although many small miscellaneous grains have been helped to take off the lady's passage, they are subject to the dietary habits of people in the north and south of the river. Small grains still belong to the supporting role in the market in terms of price and sales.

"Young people in many places, even middle -aged people do not know, or do not cook, which has become one of the biggest obstacles to develop in Shanxi Xiaosi grains in the next step." Zhao Yu'e said.

Since the new crown epidemic, Zhao Yu'e has actively fulfilled the social responsibility of key confession units on the one hand, and supplied the food of the market for quality and quantity.

"During the epidemic, everyone was taking off at home, and the prefabricated food food sales were strong. If the small miscellaneous grains were cooked and packaged in advance, did it open a new channel for the sales of small grains?"

The biggest dream in Zhao Yu'e's heart is to let Shanxi's small grains be put on the Chinese dining table. In 2021, she responded to the government's call to build a community cafeteria to put farmers' self -produced agricultural products and put them on the table of the people.

"Our ingredients are authentic." In order to ensure the greenness of the product, Zhao Yu'e personally participated in the selection and distribution of the seeds, the test of the soil quality and the field inspection. All products are sent to the Quality Inspection Department for testing one by one.

Zhao Yu'e said that she is not only concerned about the safety and health of a certain production or circulation link, but the entire agricultural industry chain. The production, processing, and sales system of agricultural products. "

The purpose of doing this, Zhao Yu'e concluded that it was profitable for the farmers and allowed the fellow villagers to get more benefits; benefit the foodists and provide safer and healthy foods.

Not long ago, Zhao Yu'e donated the "Green" special essence stone grinding wheat flour to the villagers of several villages in the company. "We hold such activities every year. Every time we see the villagers push the wheelchair, help the elderly, or lead the children to collar flour with high elaboration, the joy cannot be exchanged with money." She said.

During the epidemic period, carry out the social responsibility of the enterprise

As the whole society, in Zhao Yu'e's view, it is not only a slogan, but also a responsibility. The first time in the Taiyuan epidemic in April, Zhao Yu'e thought that the Golden Domain community cafeteria, a Berlin community of their enterprises, could launch a "love meal", which allowed to eat three meals on time in the front -line community epidemic prevention and control staff.

On April 10th, it was the day when the nucleic acid testing of the Wan Berlin District. The Jinyu Community Canteen undertakes the task of sending 670 job meals to medical staff and community volunteers, and sending 8 nucleic acid testing points on time and at the same time. "Potato chicken nuggets, oily and meat, and Mapo tofu are the main dishes of lunch. Two ravioli is a comprehensive dish that has been studied. In addition, the fragrant rice and millet pumpkin porridge are the first -line work for nucleic acid sampling. Personnel and community volunteers carefully prepared lunch. "Zhao Yu'e introduced. Near noon, in order to allow the staff who worked hard for a morning can eat a hot meal, the dishes came out of the pot one by one, everyone couldn't care about the meals, and quickly started to put on the dish. At the same time, you can eat better.

Starting from the full antigen screening on the night of April 8, a total of 10835 meals were sent to the first -line nucleic acid test personnel and volunteers. From side dishes to staple foods, employees often process them to one o'clock in the middle of the night. After a short break for one or two hours, they start preparing breakfast again. Zhao Yu'e has no time to provide logistical support for the epidemic prevention work in Wan Berlin, including the losses brought about by the break. "At present, what is needed is everyone's ambitions, and it is difficult to get together."

Zhao Yu'e told the Shanxi Evening News reporter that since the epidemic, various costs such as production, operations, and logistics have increased a lot. "But we have to lose money. Everything comes in accordance with the previous contract. For the word" integrity ", it has guaranteed the supply and stability of the market." Prices and stableness. The factory is processed in Dawei Town, Yangqu County, and has been prepared for 24 hours a day and night to ensure that the supply is sufficient. The amount of shipments per day is nearly 100 tons. Each of our employees is united and the city has made every effort. "Zhao Yu'e said.

Shanxi Evening News reporter Yue Wei Wang Shuang

Reporter's note

Shanxi farmers inherit the hard work of their ancestors, but at the same time, they are subject to natural geographical conditions, and they are not aware of innovation, especially for modern agricultural technology and agricultural industrialization information. This has become a stumbling block that restricts the majority of farmers in Shanxi to get rich.

How to move away the previous obstacle requires the support of all sectors of society, especially a group of professional business talents who have feelings and ideas for the work of agriculture, rural areas, and rural areas.

Zhao Yu'e is an outstanding representative.

From her, the most vitality that feels the most, a kind of passion for rural rejuvenation to practice, with such a group of agricultural leaders in the new era. Become an industry that is envious of the "white -collar", "blue -collar" and even "gold collar" in the city, and truly make farmers glorify to engage in agricultural production and pride for themselves.

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