Real estate advertisements can no longer be "willful"!Ningbo Systematic Promoting Popularity Public Credit Supervision

A few days ago, the reporter learned from the Civil Affairs Bureau that the Ningbo Credit Platform for the three real estate companies in real estate advertisements did not use standard place names and did not significantly publicize administrative punishment cases on the Internet of Credit China (Ningbo, Zhejiang), marking the city's place name public credit Supervision has taken a path of innovation in mechanism. It is reported that the implementation of public credit supervision of systematic and promoting place names is the first case in the country.

Case 1: A company in Ningbo built a residential area in Kaiyun Road, Haishu District in May 2021. It was approved by the civil affairs department to obtain a standard place name "Spring Yuefu" and began to be sold in August of that year. In March of this year, the company posted an advertisement for the sales office in the nearby road non -motorized lane. Four of them containing the promotional language of "Jianfa Jiangyue State Craftsman Creation New Chinese Houses". House. The company rectified after the inspection of law enforcement officers, and was ordered to eliminate the impact in the corresponding range, and the fine was 13,500 yuan.

Case 2: A company in Ningbo began in August 2020 to release publicity on the WeChat public account about "Ningbo Huanyu City". The banner of Ningbo Huanyu City is about to start to bloom in Yongcheng ", and hangs injetting on the wall of the construction site on the intersection of Taoyuan Street and Jiangnan Road, hanging banners on the wall of the building. In the above -mentioned real estate advertisements, all place names such as "Ningbo Huanyu City", "Huanyu City", and "Zhonghai Huanyu City" were not approved by the place name management department, and no other place names were approved by the place name management department. The above behavior was seized on March 16, 2021. The market supervision and management department ordered it to stop publishing advertisements, eliminating the impact in the corresponding range, and fined 50,000 yuan.

Case 3: A company in Ningbo submitted its naming approval form on the Beilun District Civil Affairs Bureau on January 6, 2021 to the Beilun District Civil Affairs Bureau. pass. The parties feel that the promotion of the three words is relatively loud, and it highlights the "Meanfu" and narrows the "harmony" font without significantly indicating the standard place name.

In recent years, some real estate companies use unsatisfactory non -standard place names to publicize during the promotion of real estate and propaganda. The standard place names are not used in commercial advertisements in commercial advertisements. There are many violations such as the special name or the name of the name of the name). For example, in the past few years, the promotion and publicity advertisements were promoted and propagated by the "Ningbo Mansion", "Ningbo Mansion" and "Yuyao Mansion". It's big. In this regard, Ningbo systematically promotes the public credit supervision mechanism of place names, and multiple sets of combined fist cope with the implementation of landing, helping the construction of Ningbo, and promoting the fairness and fairness of the social environment.

Ningbo has formulated and introduced regulations on the "Ningbo City Placement Management Regulations" and "Ningbo Municipal People's Government on Implementation of the Implementation of the" Implementation of Ningbo Place Name Management ". "Unauthorized use of unauthorized commercial promotion for business promotion refuses to correct" and "units or individuals set up names that violate the regulations in residential areas and buildings (groups) without authorization and refuse to correct them (including place name signs), not used as required as required The administrative penalty records generated by Standard Geomesa Names are incorporated into the Ningbo Public Credit Information Platform.

In addition, multiple departments cooperated with each other and supported the "punishment information that unauthorized use of unsatisfactory places for business promotion" applied by the civil affairs department for the civil affairs department. "Zhejiang Provincial Advertising Management Regulations", "Measures for the Management of Place Names in Zhejiang Province", and "Regulations on the Management of Ningbo City Placement Names" and other regulations clearly clarify the place name punishment matters. Many data platforms support the collection of local name data collection and law enforcement case processing data circulation and push, the place name function department actively strengthens the coordination of horizontal and vertical communication, civil affairs, development and reform, market supervision, big data, comprehensive law enforcement, etc. , Establish a geographical regulatory team, create a digital smart system reporting the illegal information collection mechanism, form a place name for digital collection, functional department punishment, big data push circulation, recorded in the company's credit files, and publicity on the website of the credit Ningbo website. Closed -loop mechanism.

"Promoting the public credit supervision of place names can effectively make up for the shortcomings of administrative supervision after the name of the place names, and effectively curb the violations of place names such as residential area, building advertising, and unauthorized setting of place name signs without using standard place names." According to the person in charge of the Geographical Division of the Civil Affairs Bureau, after carrying out the regulatory supervision of the place name, more than 500 real estate advertising collected by the place name supervision team did not use standard place names and inadequate cases in more than 90%of cases in short time.

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