Public opinion attention: New Oriental anchor Dong Yuhui was grabbed a trademark

Recently, some media reports that the company checked the APP showed that the "Dong Yuhui" trademark was snatched by a company and a natural person. The international classification includes agriculture and forestry freshness, convenient food and feed seeds. The current trademark progress is: registration application. Dong Yuhui had previously been a New Oriental English teacher. He brought 500,000 students from rural Shaanxi in 8 years. He is currently the anchor of the Oriental Selection Room of New Oriental. Recently, there are countless bilingual explanations because of frequent golden sentences.

Picture source:@图片 图片

1. Analysis of public opinion statistics and trends

At the public opinion testing system of the China Cultural Media Group Research Institute, the cycle was based on 8:00 on June 29 to 15:00 on June 29th. Starting at 8 o'clock on the 29th, it rose suddenly and climbed to the first high at 10:00, and gradually fell, but it rose again from 13:00 to the highest point from 15:00. Peak type.

Figure: Public opinion trend chart

On the morning of June 29, according to media reports such as Tech Planet, recently, the "Dong Yuhui" trademark was registered by a company in Shanghai and natural person Chu. The international classification contains convenient food and feed seeds. The current trademark progress is in the application.

After the news was exposed, it quickly caused heated discussion among netizens. Public opinion began to rise, and reached the first high at 10:00 on June 29. The real -time public opinion information was 520. Since then, public opinion has fallen.

However, starting from 13:00 on June 29, with the media such as@电 但@但 但@但 但@但 但 但 但 and other media have joined reports and reprinting the team. More netizens have commented, and the trend of public opinion has risen again. It quickly reached the highest point, and the amount of information information in real time was 1281. Since then, with the decrease in attention, the trend of public opinion fell again. By 17:00 on June 29, it was nearing its complete removal.

As of 17:00 on June 29, a total of 4055 relevant public opinion information, including 2869 Weibo, 628 clients, 411 videos, and 145 websites. From the perspective of media channels, Weibo and clients are the main channels for the spread of public opinion information. The proportion of Weibo information is 68.72%, and the number of client information accounts for 15.72%.

2. Netizens' point of view

After summary of "New Oriental Anchor Dong Yuhui being grabbed a trademark", I found that

Figure: Netizens comment distribution map

The first is the puzzlement and condemnation of malicious removal trademark behavior, accounting for 25.71%. Typical netizens commented as follows:

@视 难: It's ugly to watch each other, friends who are grabbing

@: Indeed, it can be allowed to do it, but the law is just a low standard of behavior and morality. People can be more noble.

@: Haha, the catcher really wants money and wants to crazy

@: It is unlikely to support the successful registration for people with higher popularity. The speculators are hard to see a bit.

@-: Some things cannot be copied. It is difficult to understand why someone searches for a hot search for trademarks every time. It is the last word to do a good job of doing a good job in your company's products, services, and quality.

The second is to indicate that the trademark of the malicious grabbing cannot be passed, accounting for 34.28%. Typical netizens commented as follows:

@: It depends on whether it will confuse consumers, such as such as a stealing Gu Ailing, Quan Hongyu, Dong Yuhui, generally rejected

@: Is this influential trademark passed so simple? Do you need to apply or provide some materials?

@Md Chenxi Jiu Ning Ning: Shouldn't it be available

@可以: Can you prosecute with malicious recovery?

@National Boyfriend: Dong Yuhui is already a celebrity with a certain reputation. This kind of confusion will cause the public's confusion and constitute the violation of the name right. Maybe

Third, it is recommended to regulate malicious recovery behavior, accounting for 17.14%. Typical netizens comment as follows:

@: The Intellectual Property Office should not allow people to register trademarks

@: -_-: Capture malicious recovery

@书:# Dong Yuhui is robbed of trademarks# Every time someone gets angry, many people will snatch trademarks. Other people Dong Yuhui's fire is the inner cultural knowledge and the New Oriental platform. Even if you register for other people's trademarks, if you are not in all aspects of your ability, service, and products, it is useless.

The fourth is to indicate that there were similar malicious removals before, accounting for 22.86%. Typical netizens commented as follows:

@: @: The previous one was Jinghan Qing

@B b b: station B blogger Jinghan Qing, it is estimated that the person who grabbed the removal did not expect that others were really called Jing Hanqing.

@得: I remember that Jinghan Qing was grabbed the trademark before

Third, public opinion reviews

Today, the "New Oriental anchor Dong Yuhui was robbed the trademark", which caused strong attention and heated discussion on the Internet. Nearly 30 % of netizens expressed puzzlement and condemnation of malicious removal trademark behavior. More than 30 % of the netizens said that they could not let malicious stealing trademarks pass. Nearly 20 % of netizens suggested that the malicious removal behavior is specified. Behavior.

From the perspective of public opinion attitude, netizens have a negative attitude towards malicious removal of trademark behavior. It can be seen that the majority of netizens have a more correct awareness of trademark registration, and they also show puzzled and dissatisfaction with malicious removal behaviors. From the perspective of intellectual property protection, this also shows that the overall social intellectual property protection awareness has been continuously improved. For a period of time, the malicious grabbing behavior of trademarks with the reputation of other people's markets appeared from time to time. From the previous Olympic athletes to the recent fire, Dong Yuhui has not only violated the legitimate rights and interests of their name rights, but also hurts public feelings, disrupting the normal business environment and market order, and the impact is very bad.

This is the meaning of the title in the question that the trademark of the reputation of celebrities and the malicious occupation of social public resources is to use the reputation of celebrities and maliciously occupying social public resources. Last year, in accordance with the relevant provisions of the Trademark Law, the State Intellectual Property Office quickly rejected the 109 trademark registration applications such as "Yang Qian", "Chen Meng" and "Quanhong" (including one standard). It is a very good approach. Looking forward to the incident of Dong Yuhui's name by a malicious stealing trademark, the relevant departments can also deal with it in time.

Judging from the previous cases, many malicious removal trademark applications have been rejected in accordance with the law, and they have not fundamentally eliminated malicious trademark grabbing behavior. Therefore, in the long run, punishment of malicious removal trademarks cannot stop rejecting the application, and it should also explore long -term solutions.

From the fundamental punishment of maliciously grabbing illegal trademarks, on the basis of strict review of trademark registration, through a variety of methods such as reasonable modification of laws, introducing judicial interpretations, and formulating regulations The person pays a heavy price, and at the same time, it is necessary to increase punishment, explore the establishment of a blacklist system, and let malicious recovers be inorganic. In addition, relevant departments must also reduce the cost of safeguarding their legitimate rights and interests through various methods, and encourage relevant personnel to carry out timely protection through legal channels. We hope that under the comprehensive control of multiple measures, maliciously grab trademark behaviors can be effectively controlled, and intellectual property rights, including trademark rights, can be effectively protected. (Research Institute of China Cultural Media Group)

Responsible editor: Tang Zhicheng

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