Focus on the strategic positioning of enterprises to assist Huxiang enterprises to establish a strong brand

Huato Online News (correspondent Liu De) has a strategic positioning for the development of the enterprise, allowing the company's brand to empower. On June 28, the director of the Hunan Center of Peking University Boya Products Studies and the President of the Manager College, Kunlun Strategic Positioning Hunan Center, Hunan Xiangjiang Think Tank Research Center Co., Ltd. Tang Yan and the brand Hunan Planning Organizing Committee The direction of brand strategic positioning and brand empowerment has conducted exchanges.

First of all, Li Qin, secretary general of the brand Hunan Planning Organizing Committee, introduced a detailed introduction to the brand's Hunan plan. It will carry out a series of activities in the fields of advanced manufacturing, cultural creativity, living consumption, characteristic agriculture, and regional development. The clouds such as the cloud solve the dilemma encountered in the development process of Hunan enterprises.

Kunlun Strategic Positioning Hunan Center teacher Yu Chu spoke

Kunlun Strategic Positioning Hunan Center Yu Chu said in the exchange that the strategic positioning of the "Hunan Plan" project is very high, resource -based, and service -oriented enterprise industries are also comprehensive. Each enterprise can stand on the way to stand up to it, and it needs to do everything possible to improve its core competitiveness. Correct positioning is an important way to improve corporate competitiveness.

Kunlun Strategic Positioning Hunan Center focuses on the strategic positioning and brand capacity improvement of the enterprise, and assists Huxiang enterprises to establish a strong brand. Focusing on product positioning, value mining, and communication channels, scientifically formulate brand development strategies and plans, rationally carry out product brand and corporate brand positioning, refine the core value of the brand, and keep an eye on the target consumer group to establish differentiated competitive advantages. Our goal is to assist 10+ brands to become China's first, assist 100+ brands to become the first in the province, and assist 1000+ brands to become the first in the city. Successful cases include Wang Laoji, Baique Ling, SKG cervical vertex massage instrument, Sequoia Capital, COFCO Fulinmen. Help companies find positioning, and to seize customer mental resources to do valuable differentiated things in order to open the gap with competitors.

Mei Renzhong, the person in charge of the brand Hunan Plan, said that the "Brand Hunan Plan" project was born in accordance with the "Hunan Provincial" Fourteenth Five -Year "brand development plan and the development of Hunan brand development. To promote the needs and docking between Xiangsan and "Xiangpin". With the development of the development of brand strategic positioning, enterprises are constantly adjusting. We hope to help companies solve these problems through professional teams. How to help companies break through the pure economic thinking model, focus on the category, and clarify the direction of development is the entry point for our cooperation. We hope to cooperate with more professional teams to build a more comprehensive, professional, more active, and more mutually beneficial business "traffic pool" for Hunan enterprises.

Chairman Tang Yan spoke in the exchange

Chairman Tang Yan learned about brand communication, resource docking, and project landing in the exchange. How to produce more valuable cooperation in the activities of the event and create greater brand effects. Chairman Tang Yan said that in the next steps in the more deeper cooperation, it is expected that through the efforts of both parties, it will promote the transformation of Hunan enterprises from product operations to brand operations, from low -quality growth to high -quality growth, and assist Hunan enterprises to establish a group of strong brands.

Mei Renzhong (left), the person in charge of the brand Hunan plan, took a photo with the visiting teacher

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