Multi -channel cooperation with the development of high -quality agricultural products of "Sichuan characters"

Cover Journalist Yang Bo

On June 29, China · Sichuan's 3rd "Sichuan" gold signature agricultural product network promotion live broadcast activities and green food promotion month launching ceremony was held in Chengdu.

It is reported that this event was jointly sponsored by the CPC Sichuan Provincial Party Committee's Internet Information Office, the Provincial Agricultural and Rural Department, the Provincial Rural Revitalization Bureau, the Provincial Forestry and Grassland Bureau, and the Provincial Supply and Marketing Cooperatives. Promote the development of high -quality brands of the "Sichuan character", drive agricultural agricultural efficiency farmers to increase income, help rural revitalization, and promote the rapid development of the new economy of the region into the goal.

During the event, Chen Mengkun, deputy director of the Provincial Agricultural and Rural Department, said that for a long time, the "Sichuan character" activity has always been in the way of new media to help brand promotion. 10 cities and counties implemented by brand cultivation projects, Panzhihua City, Chongzhou, Zi'an District, Beichuan County, Wangcang County, Yilong County, Yibin City, Ya'an District, Ya'an City, Anyue County, Yanyuan County The competent agricultural authorities can take their heads and set up a good platform, organize more brands and enterprises to participate in the promotion of the "Sichuan" brand, gather the strength of various cities, states, brands, and enterprises to achieve the heating of the newspaper group.

In order to empower the promotion of the "Sichuan character" brand, the "Sichuan character" gold signature brand promotion live broadcast and cargo base was held at the event to give the "Sichuan" high -quality brand to carry out brand promotion relying on the new online model. New media promotes brand propaganda work to bring a new stage of development, adding new impetus to the work of continuously brightening the work of Sichuan Agricultural Province's golden signboards.

At the same time, at the event, the issuance ceremony of the 2021 agricultural product geographical logo registration product certificate and the national green food raw materials standardized production base was also included in the Sichuan Provincial Geographic Mark Products and Green Food Brands into the "Sichuan" brand promotion activity. It has gathered more forces for the promotion of the "Sichuan" brand. On the same day, nearly 50 Internet celebrities launched brand promotion display and live broadcast activities for the "Sichuan character", and showed the unique brand charm of the "Sichuan character" brand through new media.

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