Promote urban transformation and development with creative design!Harbin City strives to create a "design capital of the global creative city network"

Author:Harbin Daily Time:2022.06.29

On June 29, the Municipal Government News Office held a special creative design of Harbin City to promote the "Four Economy" development conferences. (The following referred to as "Development Plan") and "Several Policies and Measures for the Development of Creative Design Industry in Harbin" (hereinafter referred to as "Policy Measures"). According to the Heilongjiang Provincial Government plan, Harbin City will carry out the provincial capital to improve the actions, use creative design to promote industrial transformation and upgrading, urban transformation and development, and build a core area of ​​creative design in the province. "Design Capital".

Yu Li, deputy director of the Propaganda Department of the Municipal Party Committee, introduced at the meeting that on March 22 this year, our province issued the "Special Plan for the Development of Creative Design Industry in Heilongjiang Province (2022-2030)" and "Several Policies and Measures for the Development of Heilongjiang Province Support Creative Design Industry Development" " This is the first standardized document specifically for the development of the creative design industry in the history of our province. In accordance with the strategic deployment of the provincial party committee and the provincial government to vigorously develop the creative design industry, the 15th Party Congress of our city established the development goal of creating the "creative design capital". As a new stage of development, the city realizes economic and social leapfrog development and " Innovative measures for changing lanes.

Among them, the "Development Plan" focuses on the historical mission of high -quality development tasks and cities to catch up with the promotion, creating a specialized comprehensive industrial system for creative design and related industries, and realizing industrialization and industrial design. At the same time, focus on the establishment of the "design capital" of the Global Creative City Network of UNESCO, and strive to achieve the goal of the creation of the United Nations "design capital". The plan clearly adheres to the "market leadership, government guidance; core leadership, high standard construction; to promote production, comprehensively empowerment; highlighting characteristics, strengthening the brand; breakthrough in shortcomings, comprehensive improvement; service global, linkage construction" six major development principles of the six major development principles of the six major development principles. " Essence Focusing on the great improvement of original ability, the continuous enhancement of the brand's strength, the acceleration of industrial power, the continuous improvement of humanistic charm, and the continuous improvement of the humanistic charm, and the five development goals for innovation vitality. Complete three development tasks: building high -quality city brands, building high -level core highlands, and forming a high -quality industrial system. The creative design industry development layout of "one gallery is central, quad -core, district and county collaboration". Focus on the development of six major industrial clusters including industrial design, architectural design, ecological and environmental design industry, fashion design, cultural and artistic design, digital media and advertising design. Actively empower the three major fields of urban core characteristics, urban characteristics industries, and comprehensive urban development. Vigorously implement the four major creation actions, including the foundation of the brand creation, design capital, the creation of the design capital, and the creation of the design capital of the design capital, and promote the development of the creative design industry and the construction of the "design capital" to achieve the same frequency and achieve practical results.

The "Policies and Measures" proposes ten measures, focusing on focusing on the cultivation of market entities, creating development platforms, gathering industrial development, activating design services market needs, creating the United Nations "design capital", activating consumer markets, providing capital support, etc., inspire creativity to creativity Design industry development. Introduce high -end design institutions and promote the development of enterprises; create public service platforms and dual -innovation incubation bases; build creative design centers, creative design parks, cultural industry demonstration parks; point -to -point docking services; create creative design capital brand activities, broaden creative design funds Energy areas and promoting the improvement of urban quality; incorporate creative design services into the government purchase directory, and encourage districts and counties to set up creative design innovation coupons in combination with actual situation; encourage financial institutions to provide investment and financing services covering the entire life cycle.

Among them, the "Policies and Measures" put forward policies to encourage enterprises to become bigger and stronger for creative design enterprises with a small scale and low output value. For design companies with newly included in the scale, 500,000 yuan are given rewards; for various real economy enterprises lack design empowerment awareness, they propose to establish a team of creative design specialists to help small and medium -sized enterprises enhance the added value of the industry and brand competitiveness. Focusing on promoting the development of creative design industries and leading development, proposed to encourage the construction of creative design parks, creative design centers, and industrial design centers, and reward the maximum reward of 5 million yuan according to different construction levels; encourage creative design public service platform construction to build creativity for construction creativity The design service platform enterprise provides loan guarantees and gives a full discount on a maximum loan amount of 2 million yuan. From promoting the construction of creative design projects, promoting design beautification cities, carrying out creative design and empowerment of typical case selection and promotion activities for key areas, giving a reward of 100,000 yuan for selected cases; The Metropolitan Series Brand Activities will give up to a maximum of 500,000 yuan to the selected special event.

Through the release of relevant planning and measures, Harbin City takes the creative design industry as an important opportunity to seize a new round of scientific and technological revolution and industrial change. By focusing on the actual development and development needs of the new stage, the unique and distinctive urban characteristics and cultural charm are stimulated to inspire creativity Design market vitality and corporate momentum, focus on creating creative design industries with Harbin characteristics and creative design genres with the characteristics of "Harbu" characteristics.

Based on the industrial foundation and resource endowment of all districts, counties (cities), build the core industrial matrix of the creative design of the organic distribution of the point and line, give full play to the advantages of the college, the big enterprises, and the science and education talents, and promote the "creative design capital" and other "six six The city's "construction of" construction is jointly developed, deeply empowerment and integrate into the "4+4" modern industrial system of our city, and help promote the development and leap development of Harbin's economic and social transformation and leapfrog development. Promote the unique cultural characteristics of Harbin, and promote the formation of the formation of ice and snow cultural design genres, cold urban design genres, and Sino -Russian cross -cultural design genres.

The "Development Plan" and "Policy Measures" are based on the actual basis of the development of Harbin's creative design industry, highlighting the unique development needs and the creation of the "design capital". At the same time Pass. The "Policies and Measures" combined with the provincial awards and supplementary policies and the upcoming "Seven Metropolis" construction talent policies of the "Seven Metropolis" of the Municipal Party Committee Organization Department, forming a "combination boxing" for promoting the development of creative design industries.

The creative design industry of Harbin, driven by a series of development planning, policy and measures in the province and municipalities, will step into the track of "transforming the road" and strive to join the ranks of the United Nations "design capital" as soon as possible to achieve the "creative design capital" "Development goals.

Source: Bingcheng+Client reporter Li Mu Shuang/Wen Liu Daqi/Photo

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