Conghua supply and marketing sells "Li", helping "Li" agricultural income!

In the midsummer in June, it was listed in large quantities since the lychee. On June 29th, 2022 Conghua Litchi "12221" marketing series of marketing activities led by Guangzhou Supply and Marketing Society and the Conghua District Agricultural and Rural Bureau —— Supporting and Sales Assistance "Li", Liannong bring "Li" sales The promotion meeting is held on the comprehensive platform of Conghua District, and the supply and marketing cooperatives of various districts, major banks, Hunan Chamber of Commerce, Jilin Chamber of Commerce, Harbin Chamber of Commerce, Consumer E -commerce Platform and other units gathered together to discuss the sales plan for litchi to help the lychee industry High -quality development and continuous increase in production and income of Li farmers.

Supply and marketing system

Play Conghua Litchi Sales Combination Fist

As we all know, Conghua is the advantageous area of ​​agricultural products with Chinese characteristics and the hometown of famous litchi. The cultural heritage of litchi is deep, and it is a business card with a characteristic characteristic of Guangzhou's agricultural products. In recent years, Conghua Litchi has been selected as the National Famous Agricultural Products List, the "Most Valuable Litchi Regional Public Brand" in Guangdong in 2021, and the national geographical indication protection products.

Supply and marketing cooperatives are comprehensive cooperative economic organizations that serve farmers under the leadership of the party. "Four cards", the Conghua District Supply and Marketing Cooperative planned and intervened early, and did a good job of litchi production before, mid -production, and postpartum services. Production, supply and marketing, and credit "Trinity" comprehensive pilot work, the middle end provides field -head -pre -cold and cold chain distribution services, and the back end promotes lychee sales around the six major sales measures. The city's new from the Agricultural Products Management Co., Ltd., under the widening of litchi sales channels, "Kung Fu", should be a good agent in the production area.

Six sales measures for the six major sales measures of "offline agriculture with Lili, online Meili customization, hand -facilitated promotion, state -owned enterprise helping li consumer consumption, production and marketing contract signing, and agricultural tourism combined with live li four shots" promoted lychee sales, all grassroots levels, each grassroots level The supply and marketing cooperatives involved in advance, and the listing of lychee in each area was available, and the acquisition of the cloth points helped farmers to increase their income and become rich.

Opening up sales channels is a key part of promoting the high -quality development of Conghua lychee.

The district supply and marketing cooperatives actively contacted the buyers of the sales area to carry out the litchi sales business negotiations with the supply and marketing cooperatives of Guangzhou, the major banks of Conghua District, the Hunan Chamber of Commerce, the Jilin Chamber of Commerce, the Harbin Chamber of Commerce, and the consumer assistance e -commerce platform and reached a cooperation agreement. Qiang Qiang joined forces to build a "one net" to help farmers solve the problem of litchi sales. The Guangzhou Supply and Marketing Society also issued an initiative and strongly supporting Conghua Litchi sales. The supply and marketing systems of each district jointly developed their efforts. Relying on the "newly confession" consumer association small program mall, the Conghua Litchi sales group fist.

At the event, the anchors of various platforms were broadcasting hard. Under their sip, the orders came.

The event also conducted a signing ceremony of litchi distribution channels. Jiangpu Jinyi Village Village Committee, Conghua Xingchang Great Vegetables and Fruit Professional Cooperatives and the newly confession of Litchi Supply Agreement respectively; The sales agreement jointly promotes the sales of Conghua lychee.

Pre -cold through cold cabinet

Let citizens enjoy the sweetness from Conghua as soon as possible

With the sales, how to get the litchi from the field as soon as possible to consumers?

awesome

Every morning, a string of bright red litchi facing Chao Lu was picked by the villagers of the fruit professional cooperatives, and quickly put into the cold cabinet of Conghua Supply and Marketing Society on the beside the litchi forest for pre -cold, delivered to the acquisition point, and then passed supply and marketing. The subordinates of the affiliated to the agricultural product company are sorted and packaged from the agricultural product company. A box of "Conghua supply and marketing" and the protection trademark of geographical logo products protect the trademark through aviation logistics. Friends enjoyed the sweetness of Conghua.

It is reported that the newly affiliated to Agricultural Products Management Co., Ltd. has 2,700 cubic meters of low -temperature cold storage and lychee sorting, packaging, and cleaning production line. The acquisition model of farmers "set up multiple acquisition points in the main production area of ​​Conghua Litchi, with an average daily acquisition of 40,000 kilograms; improved the cold chain service of Tiantou, laid 2 litchi pre -cold cabinets to effectively extend the sales period Open measures such as "newly confession" Pinduoduo, Jingdong Store, WeChat Mini Program online sales, live broadcast and cargo to ensure that farmers' litchi production is reduced and income.

According to Shen Guishen, the chairman of the Guangzhou New Product Management Co., Ltd., the company cooperates with the logistics and express delivery companies such as SF, Jingdong, Postal, and other logistics and express delivery companies. Arrived on the same day. A little more place can basically achieve the next day. "This year, we must send the high -quality litchi to consumers at the fastest speed and quantity." Shen Guishen said.

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Text: Huang Liyi

Picture: Kenhua

Edit: Huang Limin

Preliminary review: Liu Fang

Review: Wang Ruijun

(This article was originally released by "Guangzhou Sending Sessions". Without authorization, no media or public account may be reprinted and adapted. Welcome to share the circle of friends.)

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