Service Specialist helps Shouguang Lao Chou on the brand road

"Dangdang,” 6 ... "On June 18th, in Koujiawu Village, Shuangwang City, the villagers were sitting in front of the cloth pillar of the weaving machine. In the cotton yarn, she pulled the machine and pushed hard on her left hand, making a crispy impact sound. It was two crispy impacts. In the intercourse between the latitude and weft, the colored thick cloth extended in the sound of squeak, and it also woven Wang Ziyue's income to become rich.

"In us, almost everywhere women will be weaved. There were no sales before, and the income was low. Now it is fine. Our old rough cloth has its own brand. House women transform into weaving workers. More and more people are more and more important people. Pick up the old crafts. "Wang Ziyue said with these joy, and her joy benefited from the joint assistance of the Shouguang Municipal Party Committee to rely on the corporate service specialist Hu Mingkui and Shouguang Hailong Automobile Repair Service Co., Ltd. Brands and sales, so that traditional craftsmen have fixed income.

In 2021, in accordance with the requirements of the Weifang Municipal Party Committee and Municipal Government Service Enterprise System, Hu Mingkui became a service commissioner of Hailong Auto Repair in Shouguang City. During the year, he helped solve the land problem that has troubled the enterprise for many years, and promoted the company to obtain automobile maintenance enterprises A A. Level qualification. In the process of assisting the enterprise, Hu Mingkui learned that Wang Xiaoni, the head of Hai Long Auto Repair, was from Yangkou Town. He had a different feeling for Shoubei traditional handicrafts. At the same time, he also learned that although Shoubei ’s housewives occasionally woven the fabrics to make up for home use, but because of sales problems, this traditional handicraft was facing loss. Whenever the farm is leisure, women who are idle at home are also eager to increase income, but they have no way.

Affected by the epidemic, the automobile maintenance industry has been impacted, and Wang Xiaoni also wants to explore more business opportunities in the transformation. The old rough cloth of Shoubei into a brand, while driving women at home to start a business and revenue, the idea of ​​making local characteristics go out is becoming more and more intense.

One side is a good product and good craft, but suffers from no sales; the other has a certain customer base and economic strength, and likes traditional handicrafts. If you combine the wishes of the two parties, wouldn't it not only promote the transformation and development of the enterprise, but also drive the villagers to employment on the spot, and achieve income increase? In view of this, Hu Mingkui found that through multi -party research, Shoubei, especially Yangkou Town and Shuangwang City, is the main cotton -producing area. The cotton fibers produced here are slender and high in strength. It is very suitable for textiles. Crafts. Using traditional weaving and cotton line handmade craftsmanship not only carries the childhood memories of several generations, but also has the characteristics of warm winter, refreshing and breathable, skin affinity and strength. product.

Hu Mingkui decided to be this "match" person. "At the twelfth party congress of this year, it was also clearly stated that it is necessary to drive the masses to employment on the spot, use family as a workshop, create local special product brands, allow farmers to continue to increase their income and become rich, and improve the peasant happiness index." To make the local characteristics of the Shoubei region into an industry, it is to allow the people to increase employment at their doorstep, which is also the continuous driving force for the revitalization of rural industries.

With the help of Hu Mingkui, Wang Xiaoni organized a production capacity of Shoubei House women, based on creating high -quality products, trustworthy brands, and uniform standards from the aspects of cotton yarn raw materials, pattern artistic conception, textile processes. At the same time, the "Hou Danni" old rough brand has been registered and designed for product trademarks, outer packaging, etc. Relying on the traditional weaving process, the old rough cloth is carefully woven by shuttle and one shuttle. It not only contains the ancient humanistic atmosphere, but also weaves modern popular colors, giving people a real, comfortable and natural experience. After the preliminary promotion, as soon as the upgraded old rough cloth entered the market, the supply was in short supply. In just a few days, the order volume exceeded 2,000 pieces, and it continued to increase.

"Traditional handicrafts should pay attention to innovation, but also keep up with the trend of the development of the times. We must promote the inheritance with productive protection and integrate planning for diversity." In the consumption trend that advocates environmental protection and return to nature, Wang Xiaoni's initial attempts get consumption. The recognition of the person, but there is still greater goal in Wang Xiaoni's heart. "We will focus on the traditional craftsmanship around Shouguang Lao Chou, and work hard on the brand. At the same time, through the e -commerce, through live broadcast, display the rough cloth manufacturing skills online, online and offline linkage, attract more people in the industry Chong Huan's vitality allows more people to know the old and rough cloth of Shouguang, and at the same time drive more people in Shoubei to employment on the spot. "

Weifang Radio and Television News Broadcasting Media Reporter: Yang Xiaotong

Shouguang City Rong Media Center Reporter: Sang Hongxiang

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