"A whole" ginseng water is "staying up late" or IQ tax?

Picture: "A whole" stay up late Water Chenghong products. Data picture

"There is a whole ginseng in each bottle of a whole plant beverage, so that you are full of vitality every day." Following the popularity of health methods such as "Innooring Cup" and "Ginger in Cola Bar", Rosen Convenience Store The selling of nourishing and healthy plant beverages- "A whole" came out smoothly, evoking the strange psychology of the "Story Party", once they were released, they poured into the convenience store to "try".

In recent years, as consumers have strengthened their own health, the purpose of choosing drinks is no longer limited to the pursuit of thirst and taste. Health, pressure reduction, and uniqueness have become consumers' new expectations for beverage products. Especially in the plant beverage market, various types of beverages with the concept of health concepts have emerged endlessly. The added plant ingredients have developed from red dates, longan, wolfberry to chrysanthemums, Luo Han Guo, Chenpi, and ginseng. How much do these plant drinks have for health? Can it really be "full of vitality" after drinking? The reporter interviewed industry experts and analyzed it.

Whether cold water soaked ginseng is effective

Beginning in May this year, the staying water called "a whole" was first launched at the Rosen Convenience Store in Sichuan -Chongqing and Wuhan, Hubei. From June 1st, Rosen, Xiamen, Fujian, Shenzhen, Guangdong, and the TO⁃Day convenience store in Wuhan also launched the product. The most striking bottle of water is a whole ginseng vertical bottle, and the bottle body is also simple. Once the unique design has attracted many consumers to follow the trend.

According to the investigation of the company, the hardcore Yan Institute (Wuhan) Food Technology Co., Ltd. registered in December 2021, with a small and micro enterprise. This plant drink is a new product launched by the company in May this year. Because the bottle contains a whole human ginseng, it is named "a whole". According to the product details page, you can add 8 cups of warm water within 8 hours of opening. You can also add wolfberry and rock sugar appropriately to make people full of vitality all day.

Although the product was listed shortly, the popularity on the Internet was high. The reporter searched for "a whole" on Xiaohongshu, showing that there were more than 20,000 notes. Because it was only sold in the Sichuan -Chongqing area in the early days, this staying water also became the Internet celebrity product of Rosen Convenience.

Lulu, who worked in Chongqing, told reporters: "This stay up late is selling 19.9 yuan per bottle in convenience stores, and the second bottle is 5 yuan. Although it is expensive, I still bought two bottles with my colleagues. There are many people inquiring where to buy. "

Because the "whole root" did not open an online store in the early days, it was only sold for offline channels in some provinces and cities, which gave birth to the business of staying up late. The original 19.9 yuan/bottle stayed up late, and the purchasing purchase had to increase the price of about 10 yuan. Although the official flagship store was opened in the later period, there was no event for the second bottle of convenience stores.

The reporter saw that "a whole root" focuses on 0 sugar and 0 fats. The ingredients table includes water, ginseng, Hangbaiju, jasmine, sirlein sucrose, and moss. Among them, the ginseng in the bottle is 3 grams of Changbai Mountain ginseng with artificial planting for less than 5 years.

Sun Jiayou, a registered nutritionist, told reporters that Hang Baiju and Jasmine are mainly the role of clearing the liver and eyesight, diarrhea. The core component of ginseng is ginsenoside. This large type of compound will dissolve in water, methanol, and ethanol depending on the polarity. Studies have shown that 70%of ethanol extract ginsenosins is high.

Sun Jiayou told reporters that ginseng was cut into small pieces, and after a long time of soaking extraction, the effective ingredients could be extracted. This is why someone likes to use high wine to soak ginseng. The second way to retreat is the method of using hot water boiled, which will dissolve some ginseng saponins into water, but the efficiency is very low. "The method of extraction and extraction with cold water is far lower than ethanol for ginseng saponin, and it is difficult to extract effective ingredients." Sun Jiayou further explained.

The actual cost is not very high

In addition to offline sales channels, the reporter saw in the official flagship store of the hard core face, and the price of 6 bottles of staying up late was 118 yuan, and the unit price was nearly 20 yuan per bottle. Looking at the entire beverage market, this price is not high.

The reporter searched for the "Changbai Mountain Ginseng" on the e -commerce platform that the cost of ginseng in the artificial growing person with a weight of 3 grams and less than 5 years is generally low, and it is usually sold at the pound. The average price of each plant ranges from 1-3 yuan. A shop owner told reporters that if batch procurement prices can be more favorable.

According to manufacturers specializing in glass bottles, the cost of glass bottles like "a whole" plus a lid is about 2 yuan/piece. The reporter browsed social platforms and found that consumers generally praise the design of "a whole" glass bottle. Many consumers say that the quality of glass bottles is very good and can be used as vases. There are also netizens' words, so it seems that glass bottles or villains in the bottle are higher.

In addition to water and ginseng, the "whole" staying up late Water ingredients table contains Hangbaiju and Jasmine, which are common medicines for medicinal foods, while trichlorite and red mossol are common sugar substitute products on the market. The price of ingredients is also quite transparent. From this point of view, the actual cost of a bottle of plant beverages is far lower than the price.

Stay up late artifact or IQ tax

In 2021, Tongrentang's knowledge of the health of staying up late and immortal water. The raw materials were marked with jujube, Luo Han Guo, chrysanthemum, water, ginseng and jujube, raisins, mulberry, longan meat, ginseng, and wolfberry. Like "a whole root", most of the products related to "staying up late" and "health" mostly use ginseng as the main raw materials.

In daily life, when it comes to ginseng, most consumers will habitually link them with vocabulary such as nourishing health. If you want to achieve the universal effect of staying up late, how should you grasp the amount of drinking? Wu Guangfeng, an associate professor of the School of Food Science and Nutrition Engineering, China Agricultural University, told reporters that the word staying up late itself is very vague. The negative effects of staying up late correspond to the physiological indicators and involve a series of qualitative quantitative data. There is no clear statement now. Therefore, the effective consumption of staying up late is unable to talk about it.

Wu Guangfeng believes that judging from the example of "a whole" staying up late, several raw materials are homologous plants of medicine and food, which is beneficial to human health, but Chinese medicine is profound. The effect of greater than two needs to be verified.

The reporter's investigation found that the details of the official flagship store of the hard core face did not introduce too much about the product itself, but highlight the sales point of "ginseng as the keynote" and "every bite is a natural gift" to highlight the product belt. The "full vitality" came. It is not difficult to see that most consumers pay for ginseng.

People in the industry industry in the industry told reporters that Changbai Shan's ginseng is mainly divided into wild ginseng, forest ginseng, garden ginseng, etc. Wildshan ginseng is very precious and rare in the market; the ginseng under the forest is naturally growing after artificial sowing, and the artificial intervention is less. The effect is second only to the wild ginseng; garden ginseng is artificial ginseng, and most of them are sold in the market.

So, what is the effect of ginseng? The above -mentioned person said: "Eating ginseng should pay attention to the age, and there is no effect if there is not enough age. Ginseng can play a nourishing role in more than 20 or thirty years. Symptoms such as physical deficiency, insomnia, no spiritual symptoms caused by staying up late. "

Zhu Danpeng, an analyst at the Chinese food industry, told reporters that the ginsengs of villains with artificial planting less than 5 years are very effective, while wild ginseng has a very high nutritional value, low survival rate and slow growth, so it is more precious. Therefore, enterprises use the concept of ginseng traditional nourishing products, and "a whole root" is more of marketing methods.

Zhu Danpeng further stated that more and more companies have now entered the so -called "punk raw" track, and in fact, it also uses different consumer health knowledge and health awareness.

- END -