There are still three years left for BYD

This is a dangerous game.

Wen | Chinese Shang Tao Zhang Jingbo

In 2011, BYD encountered the largest frustration since its entrepreneurship.

In September of that year, at the China Automobile Industry Development Forum, it became the target of everyone, and some experts said indignantly: "The government is responsible for the development of electric vehicles so aggressively!"

Outside the venue, this company is even more Chu Ge: the plunge, the stock price plummeted, the dealer's collective retreat ... Many people think that BYD is going to be finished.

Looking at it after 10 years, these judgments have become jokes.

["This is a dangerous game"]

Third in the world, surpassing the public, second only to Toyota ...

For Chinese car companies, such achievements are almost everywhere. But now, it is becoming a reality, and the creator of the miracle is BYD.

What's even more bizarre is that just a few years ago, this was still a company in the eyes of everyone.

The source of all this needs to be said from 20 years ago.

In October 2002, BYD founder Wang Chuanfu held a shareholders' meeting at the Shenzhen headquarters, with only one issue: the acquisition of Qinchuan and entering the automotive industry.

Many people heard their opposition, but most people chose to be silent because they knew that no matter how they opposed, Wang Chuanfu would finally make a decision according to his will.

Not only do you want to build a car, but also an electric car -this is the will of Wang Chuanfu, but also a great dream.

This dream scares the Hong Kong capital market, and the fund manager threatens to polite BYD's stock. Wang Chuanfu mocked each other: his eyes were short, and he could only look at it for two or three years at a glance.

Despite his firm appearance, Wang Chuanfu's heart was struggling.

A few days before the signing of the acquisition agreement, he asked the people around him one by one, "Do we have a play?" The answer was:

"This is a dangerous game."

Wang Chuanfu's concerns and the reply of the people around him are unreasonable.

Twenty years ago, the Chinese automobile industry just started, let alone electric vehicles, not even fuel cars had not understood.

Looking at the world, a century -old U.S. General Motors has just returned on the electric car EV1, and Teslana is fashionable.

In the entire market, no one is optimistic about electric vehicles.

The cold reality soon hit BYD. When they tried to find parts suppliers, the other party either did not cooperate or simply reported its price.

Since no one is willing to accompany the adventure, BYD has to do it by itself. In the end, BYD became vertical integrated Dafa -except tires and glass, everything was produced by itself.

Although Dafa is good, how to survive is a problem. Only survival can realize great dreams.

On the other side of the ocean, Tesla's approach is to financing. In the 20 -year round of financing, more than $ 20 billion has been burned.

Behind Wang Chuanfu, there is no powerful capital market. The way he survives is to compromise with reality and support electric vehicles by making fuel cars.

Even the difficulty of making fuel vehicles is in hell level. In 2003, BYD spent more than 100 million yuan, creating the first new car with an internal code 316.

The excited Wang Chuanfu invited distributors across the country to visit, in exchange for a shaking head. In the anger, Wang Chuanfu waved the hammer.

On that day, the sky was raining, and it was cold and cold, and everyone's mood fell to the freezing point.

But this reading of car books, claiming to make a car as a man who made toys, did not give up.

He quickly learned the lesson and created the BYD F3 on the basis of imitating the Toyota Crown. This product quickly swept the country and became a generation of magic cars, which also created BYD's sales champion.

["BYD is about to be finished"]

If the story is over, then today's domestic cars will only have a fuel car giant.

Wang Chuanfu, who temporarily compromised to reality, did not forget his great dream. In 2007, at the completion ceremony of the Pingshan base in Shenzhen, he was amazing:

The future is the world of hybrid and electric vehicles.

This is the first time BYD has clarified its new energy strategy. But Wang Chuanfu's layout on electric vehicles has begun before building.

In 2004, BYD Microelectronics was established. Two years later, the BYD Institute of Electric Vehicle Institute was established.

This step -by -step conspiracy club has suddenly accelerated in 2008. That year, BYD launched the world's first mass -produced plug -in hybrid F3DM.

In the second year, BYD purchased more than 200 tons of lithium iron phosphate, becoming the largest seller in the world at that time. Even the lithium ore was deployed to enter the photovoltaic industry. In the era of fuel vehicles unified the world, BYD's layout on the electric vehicle chain has almost ahead of an era.

It is precisely because of this lead that puts it under tremendous pressure.

Take the IGBT chip as an example. In 2005, when BYD first established the IGBT R & D team, the entire car regulations market could hardly see any demand.

Three years later, when it acquired Ningbo Zhongwei and prepared to produce chips by itself, he questioned the sound of the mountains. In many people's eyes, BYD took over a large hole of 50 million yuan a month, a mess that could not see any hope of profit.

What is more terrible than these questions is the negation of the industry and the market.

In September 2011, at the China Automobile Industry Development Forum, BYD was bombarded by everyone. A expert said indignantly: "The government is responsible for the development of electric vehicles so aggressively!"

The implication of BYD has led the automotive industry to the electric vehicle. Outside the venue, BYD is even more Chu Ge: For many years of radical expansion, it has triggered a large number of quality complaints, which eventually leads to the plunge in sales and the stock price plummeted. The distributors collectively retire the net ... Many people think that BYD is going to finish.

These changes broke out, exceeding Wang Chuanfu's expectations. To make matters worse, the "world of electric vehicles" he was looking forward to did not come in time.

In fact, even in 2014 three years later, the policy of new energy vehicles landed, and the electric vehicles did not explode immediately. Instead, fuel vehicles were constantly spraying.

During this long industrial waiting period, Wang Chuanfu could only watch Geely and Changan go away, while using the money made by fuel cars to maintain his dream of his electric car.

However, this persistence and forbearance also made BYD's techniques such as blade batteries, DM-I hybrids, and eventually burst out in the era of electric vehicles.

["Let's go like this, it's wrong to be wrong"]]

For dreams, compromise with reality, and in compromise, you don't forget to stick to your dreams.

Such a philosophy of survival has been interpreted to the extreme by Wang Chuanfu and BYD over the past 20 years.

The battery is the core technology of electric vehicles. At that time, the reason why General Motors gave up electric vehicles was because lithium battery technology was not mature enough.

In the field of lithium battery, there have been disputes between the two technical routes of lithium iron phosphate and ternary lithium battery.

Which road to choose has different differences within BYD. In 2005, several technical executives launched a debate with Wang Chuanfu in the office of the chairman.

In their opinion, the energy density of the ternary lithium battery is high and has a more promising. However, Wang Chuanfu believes that a large amount of cobalt and nickels are used in ternary lithium batteries, which are scarce in China. In the future, when large -scale commercial use, it will be stuck.

Starting from college, Wang Chuanfu and the battery have been on the same life. He finally shot the board: "BYD can only have the way out in China and the world in China and the world."

But his judgment was beaten several times in reality.

First, the Quebec Hydropower Corporation in Canada launched a lithium iron phosphate patent war to China.

Immediately after, the national new energy subsidy policy was included in the energy density indicators, the ternary lithium battery began to spray, and the lithium iron phosphate battery was constantly marginalized. Affected by this, BYD gave the throne of the power battery to the Ningde era.

In the face of reality, BYD chose to compromise again. It was not stubborn to lithium iron phosphate, but produced two batteries at the same time.

But the other side of compromise is not to forget to stick to it. Even if most of the car companies are abandoned, even if they are fighting alone, BYD has never given up the re -research and development of lithium iron phosphate batteries.

In the end, with the blade battery released in 2020, BYD pulled back the lithium iron phosphate battery back with its own power.

BYD's survival philosophy is the most extreme in its appearance design.

For a long time, BYD's model design has been considered "soil to drop scum", especially the unique Chinese character button.

But no matter how much voicing, Wang Chuanfu is still my own.

Wang Chuanfu's complex of Chinese characters may come from his early experience of going abroad. At that time, he went abroad to travel abroad, and the other customs insisted on seeing his return ticket, for fear that he was going abroad.

This made him feel insulted. Afterwards, he said a ruthless words: "Let me leave me."

But even if it was stubborn, Wang Chuanfu was unambiguous when he was compromised.

In 2016, Wang Chuanfu dug Wolfgang Aig from Volkswagen, served as BYD's global design director, and built a advanced global design center -Black Crystal in Shenzhen.

Ig's joining brought BYD's completely different new design language.

Starting from Song Max, BYD Han, Seal ... BYD, who had been spitting for many years, suddenly reborn and released a series of screaming products.

From technology to brand, when BYD supplements the final shortcoming, its outbreak is also complete.

[Wang Chuanfu = Edison+Welch? .

Technical innovation, pay attention to rhythm.

Ren Zhengfei once said: Leading half a step is advanced, three steps ahead of three steps. In the history of science and technology, because the layout is too advanced, countless companies have died on the road.

BYD's layout on the electric vehicle track has almost ahead of an era, but eventually survived. To a large extent, thanks to the philosophy of survival of the survival of the compromise.

The source of this set of philosophy is Wang Chuanfu.

The head of the company who likes to advertise himself "coming to natural science", no matter from which perspective, is more like a technical control.

He likes to read books. On the bookshelf in the office, he is full of technical books.

His life is very monotonous. He works for 12 hours a day. Most of the time stays in the factory and laboratory, and grasp the research and development progress with the workers.

Wang Chuanfu enjoys this identity. No matter what occasions, see any leaders, they like to wear workers and brands.

The crazyness of technology makes Wang Chuanfu very confident in his vision and ability, and sometimes even manifested as a negative.

He once said: "I don't believe that we can make the best car in China."

He even despised Western technical barriers. In his opinion, this is an industrial intimidation created by the opponent to the latecomers to make him retreat.

When the founder of TSMC Zhang Zhongmou asserted that the mainland was with the power of the country, and it was difficult to create a top chip. He returned to his cricket: The chip was not a god, but it was artificial! Such self -confidence also made Wang Chuanfu say within BYD.

When decided to enter the automotive industry, a reporter once asked him, is this your personal decision or the result of collective discussions? Wang Chuanfu replied:

"My opinion is the opinion of the company's management."

Confident people are usually stubborn and do not know how to compromise. But if you think that Wang Chuanfu is also such a person, it is very wrong.

In fact, self -confidence did not make Wang Chuanfu rigid. However, his compromise always has a bit of technical control.

According to Bloomberg, Wang Chuanfu went to Hong Kong to see investors in his early years.

On the way, the chairman was proposed by his subordinates to take a look at his appearance. And his solution was: spent a few dollars and bought a new shirt from the roadside hawkers.

Buffett's partner Charlie Munger once described Wang Chuanfu:

"This guy is simply a mixture of Edison and Welch. He can solve technical problems like Edison, but also do what he wants to do like Welch."

Many people noticed the previous point, but ignored the first point.

For entrepreneurs, it is not enough to have dreams, and it is necessary to get things done. To this end, he must know which herself can do and what requirements to help reality.

Without this compromise, BYD cannot survive the long industrial waiting period.

In 2008, Wang Chuanfu had blown a cow: BYD was the first in the world in 2025. Because of this cow, Wang Chuanfu was laughed at for many years.

Many people do n’t know. In fact, as early as 2003, when Lian Yubo joined BYD in “Fun” technical expert, Wang Chuanfu told him this dream.

From the current momentum of BYD, this is not completely impossible.

There are three years left in 2025. There is not much time left to Wang Chuanfu.

【Reference Information】

[1] "Wang Chuanfu: BYD, Building Dreams Four Osh" business circles

[2] "Wang Chuanfu's Pain and Destroy 316 BYD Plushes F3" Sohu Auto "

——End —————

Welcome to pay attention to [Huashang Tao strategies], know the characters of the wind, and read the legend of Tao Tao.

Copyright, prohibit private reprint!

Part of the picture comes from the Internet

If it involves infringement, please contact to delete

- END -