Grasp the key shortcomings to implement the strategy of tourism and rejuvenate -the spirit of the implementation of the tourism development conference in the autonomous region

Pomegranate/Xinjiang Daily commentator

The Tourism Development Conference of the Autonomous Region proposed in -depth implementation of tourism and promoting Xinjiang, and promoted the transformation of our district from the tourist resources area to a strong tourist economy area.

On May 19, 2021, tourists played in the Village Scenic Area, Robren Village, Weili County. On the same day, the scenic area ushered in tourists who took the Rujiang Tourist Line to visit Xinjiang. (Data map)

Having rich resources, with both location advantages, Xinjiang's tourism industry can be described as unique and promising! But at the same time, we are also obvious in the shortcomings of development concepts, resource development, brand shaping, service quality, integration of cultural tourism, and talent training. In -depth implementation of the strategy of tourism and prosperity, we must adhere to the awareness and goal orientation, grasp the key links to overcome difficulties, dig into potential efficiency, and promote the development of tourism for shortcomings and weaknesses. Translate the advantages of resources into a development advantage and benefit people from all ethnic groups.

To do a good job of top -level design. The industrial layout is the direction and cornerstone of the development of the tourism industry. Scientifically and reasonably use tourism resources to determine the survival and development of tourism. We must adhere to systematic planning, do a good job of resource development, accelerate the construction of a new pattern of tourism development, develop new business formats, new models, and new products, implement quality project construction projects, promote the integration and development of tourism multi -business formats, and generate a prosperous and prosperous industry. By multiplication effect.

Grasp the core issues. Opening is the natural attribute of tourism and the core issue at present. We must increase open efforts, stimulate consumption potential, actively "attract customers into Xinjiang", encourage "Xinjiang people to travel Xinjiang", activate the tourism consumer market, and promote tourism to benefit the people and the people.

To consolidate the foundation of development. Infrastructure and service levels are the foundation of the development of tourism. We must improve the infrastructure, improve the quality of service, and promote the "toilet revolution" through the construction of a "fast -moving slow travel" tourism transportation system, promote a series of powerful measures such as "one mobile phone tour Xinjiang", optimize supporting facilities, improve services to improve services Capacity and regulating market order, win the audience with high -quality tourism, win consumption, and win the market.

We must adhere to market -oriented. To improve the stability and competitiveness of the supply chain of the tourism industry chain, the key is to rely on high -quality and diverse market entities. We must strengthen market entities, optimize the development environment, cultivate a group of large tourism leading enterprises, actively support small and medium -sized enterprises and new tourism development subjects, guide various types of advantageous capital to invest in Xinjiang, and deepen the reform of the "decentralization of service" in the field of cultural tourism. The development of tourism creates a good environment. The key to selling tourism products is planning and marketing. We must expand marketing, polish tourism brands, establish the overall image of "Xinjiang is a good place", highlight precision marketing, be good at innovative marketing, and continuously increase the popularity of Xinjiang tourism brands.

To dig deep into connotation potential. Culture is the soul, tourism is a carrier, and the cultural industry and the tourism industry are inseparable. We must dig deeper cultural connotation, promote the integration of cultural tourism, through in -depth implementation of cultural moisturizing projects, enhance the cultural connotation of scenic spots, strengthen cultural tourism brands, cultivate new formats in the integration of cultural tourism, promote travel, travel to the text, and promote the promotion of the text, to promote the text, and promote The development of cultural and tourism integration has formed a new advantage of new kinetic energy. Xinjiang's tourism industry has a broad prospect and huge potential. We need to tap the potential of tourism, create new growth points, and explore the promotion of personalized high -end tourism by implementing the strategy of ice and snow tourism brand, exploring the promotion of personalized high -end tourism, moderately developing ecological tourism, actively developing Silk Road tourism, and creating more new business cards for Xinjiang tourism development.

The integration of knowledge and action can be stable and far away. To turn blueprints into reality, we need to stand in the strategic height of achieving social stability and long -term security goals, to deeply understand the significance of implementing the strategy of implementing tourism and prosperity, and effectively enhance the sense of responsibility and urgency to promote the high -quality development of Xinjiang's tourism industry. Confidence, drumness, really work hard, seek practical results, and show the new image of beautiful Xinjiang with the new weather developing in Xinjiang.

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