Chengmai, Hainan: Sand and earth plant "golden sweet potatoes", and poor villages transform into "100 million yuan villages"

Entering Sha Tu Village, Qiaotou Town, Chengmai County, Hainan Province, the small ocean building built by the villagers rose up, making it difficult to imagine that this was once a well -known poor village.

The huge changes in Sha Tu Village benefited from the bridge head sweet potato. In many people's eyes, bridgehead sweet potatoes are no longer "sweet potatoes", because they can be sold together at high -end merchants and imported fruits, the price is as high as more than ten yuan per catty (the same below).

"I used to pull a car sweet potato to Haikou to sell it. There are only a few cents per catty. Now the purchase price of the ground is 4 yuan per catty." Xie Chunbi, a villager in Shengmu Village, Shatu Village Committee. Finding the appropriate planting industry, before the bridgehead sweet potato brand started, most of the villagers went out to work, and the land was serious. Today, almost every family grows sweet potatoes. In recent years, she has rely on the income of sweet potatoes for three children to go to college and also build a car to buy a car.

"Since the implementation of the trademark rich farmer project in Chengmai County in 2009, the" Chengmai Bridge Ground sweet potato '"became brighter and brighter. In 2018, the" Chengmai Bridge sweet potato "registration is a national geographical sign to prove the trademark, which has driven farmers to become rich." Wang Wenke, a member of the rural revitalization team, said that in 2021, the potato planting area of ​​the bridgehead reached 33,000 mu, with an annual output value of 480 million yuan. There were 1,600 plant farmers in Shatu Village, with an average annual income of about 110,000 yuan.

How is "gold" sweet potato made? In 2007, Wang Wenke, a college student who worked hard for a few years, returned to Shatu Village. After trying a delicious sweet potato with seedlings provided by Japanese enterprises and Shatu villagers, he saw business opportunities. He led more than one hundred farmers to plant more than 200 acres of sweet potatoes, and created more than 200,000 yuan in revenue that year. Since then, the villagers have led the villagers to get rich in the development direction of characteristic agriculture.

Wang Wenke said that Chengmai is the world of longevity, the world's selenium -rich land, and a famous green county in China. "The soil quality of Sha Tu Village is strong, the trace elements are abundant, the sweet potatoes are sweet and glutinous, the sweetness is moderate, the quality is excellent, and the quality is well received by the market."

In addition to geographical factors, Wang Wenke summarized to build bridge -headed sweet potato brands, and also requires good breeds, good fields, and good methods. "Not only cultivating detoxifying seedlings and excellent breeding varieties, but also adhere to the rotation of water and drought, and strictly implement standardized planting in accordance with the requirements. Regardless of economic benefits, one season of rice sweet potatoes is planted every year. Take the agricultural road that can develop sustainable development. "

Wang Yongwan, vice chairman of Chengmai County Bridge Ground Sweet Melon Production and Marketing Association, said that the association implements a standardized management system to establish planting archives for villagers, and uniformly detect, packaged, priced and sell the sweet potatoes grown. Provide villagers with free planting and sales training for free. "Bridge head sweet potato‘ one box, one yard ’, the QR code on the consumer scanning box, you can check the anti -counterfeiting traceability and price index of the bridgehead sweet potato."

"My family planted 33 acres of sweet potatoes, and it has a profit of about 10,000 yuan per acre. In recent years, the villagers have opened e -commerce, and the business has become more popular." Said Village, villagers of Shengmu Village, Shatu Village Committee of Qiaotou Town, said that he was in several times. Live, short videos, and online shopping platforms have all opened accounts. Next, I plan to work online and offline, and open another acquisition point.

In 2021, Sha Tu Village was selected as a village of 100 million yuan in rural characteristic industries in the country. 30%of the local planting bridge -headed sweet potatoes entered the fruit wholesale market, 30%were retail in mid -to -high -end supermarkets, and 40%were sent to all parts of the country through e -commerce platforms. Bridge -headed sweet -processing products are also exported abroad.

The story of sweet potatoes is not an isolated case. In recent years, Chengmai has built an agricultural brand matrix and promoted the brand rich farmers. As of now, Chengmai has seven geographical signs such as Chengmaifu Orange, Chengmai Bridge sweet potato, Chengmai Buding tea, Fushan Coffee, Chengmai Nuclear lychee, Chengmai Mountain Pomelo oil, and Chengmai Bailian Goose. The reporter visited that the price of nuclear lychee can be as high as 680 yuan/kg, and the value of Fu Orange is also several times that of ordinary oranges. The story of "sweet potato is not sweet potato" has more versions in Hainan. (China News Agency reporter Huang Yi)

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