Music education institution "small sound coffee" mines?Millions of fans Vs V, the amount involved may reach 600 million yuan

New Yellow River Reporter: Li Yunheng

A letter of "To the Parents and Teachers of the Little Sound Coffee" officially opened the prelude to the crisis of the small sound coffee capital.

On June 13, Li Ai, the founder of Xiao Yin coffee, posted a post on his WeChat public account, saying that Xiao Yin coffee did encounter difficulties. He was actively striving for time financing, asking for help, and trying to raise funds. It also said that the bailout plan will be launched and planned to be announced on June 17.

However, the bailout plan was not announced as scheduled, but it ushered in several rights protection on the Internet. On June 23, the big V "Wang Zuozhong and You" with more than 2 million fans posted on Weibo, saying that because of my friends recommended that this institution reported to his son, he bought more than 20,000 yuan, but now he only took it. half. He also said that the cost of arrears of teachers and employees is estimated to be 600 million yuan.

In the past propaganda of Xiaoyin Coffee, the most eye -catching is the background of claiming to have the "state -owned assets", and the Bank of Shanghai supervises its funds, but it has also caused relevant doubts. Public information shows that the music training business of Xiaoyin Coffee has always been in Shanghai. There are 14 campuses in Shanghai. Until the second half of last year, Xiaoyin Coffee opened the first campus in Guangzhou. Some parents have stated on the social platform that the total number of students of small music coffee or more than 10,000 people, each person's registration fee ranges from 10,000 to 100,000.

What is even more weird is that many parents of the Guangzhou Capital Guangzhou Campus told Xinhuanghe reporter that since May, the school teachers have promoted their courses. Attracted a large number of parents to sign up.

Some parents broke the news that there were already more than 5,000 rights defenders who could not refund the fee. How many secrets were hidden behind the vortex?

Single -class hours are upside down. Since May, the promotion curriculum has been strengthened

"A O2O music learning service platform." This was always mentioned in the promotion of Xiaoyin coffee. In the operation mode, Xiaoyin Coffee claims that it is a nearest mode of teaching and service through online links to provide music teachers, providing music teaching services for music enthusiasts, and launching music education products, music teachers growth camps, piano children parents' parents Four operating modules four major operating modules of salon and small sound coffee app. "Complement and interaction between online platforms and offline campuses helps 300,000 private education and 4 million students in the country with complete music literacy education."

In October 2021, Li Shuai joined Xiaoyin Cai Guangzhou Campus and served as a part -time teacher, a violin of the bishop. "After I work, I paid a total of 5 months of salary, with a total of more than 9,000 yuan, owed 1 and a half months, about 3,000 yuan." Li Shuai introduced that the reason for the arrears given by Xiaoyin Coffee is the cause of the epidemic. It has been forced to suspend business for half a year, which has encountered major financial difficulties.

According to the public account of Guangzhou Xiaoyin Cafe Music Center on June 14, you can also see similar claims, and said that starting from June 13, the small sound coffee has suspended all the courses in the Guangzhou campus. "I have found a small sound coffee Customer service, filled out the relevant information, the other party also said that after three months of paying wages and tuition fees for retired parents. "Li Shuai admits that everyone does not believe that there are more than 100 people who have salary rights and rights in their teachers, but the larger one is the larger thing. Parent refund groups.

Parent Wang Yuejing told Xinhuanghe reporter that on May 22, she took her child to the Xiaoyin Coffee Guangzhou Campus for trial lessons. 40,000 yuan purchased a class package for the two children, covering the vocal lessons, piano, and piano classes of small sound coffee. Because the course was very promoted at the time, and the literary lesson of binding gifts, the total course time can reach 240. "Among them, the chanting is 222 yuan per section, and the Xiaoqin lesson is 270 yuan per section." It is far lower than the more than 300 yuan or even higher unit price that Wang Yuejing has inquired about it before.

Wang Yuejing also said that the sales consultant of Xiaoyin Coffee even simply used 40,000 to remove 240 sessions of lessons with gift lessons, and estimated that the average unit price of only 166 yuan for the average converted single class was estimated.

At this moment, Wang Yuejing did not realize that this was a single -class tuition fee, and he did not realize that he was also criticized in the industry's "prepaid model".

The cooperative teacher of Xiaoyin Coffee also discovered it later. Li Shuai said that based on market standards in the early stage of class, he did not ask the parent's single -quarter hours fee. It was not until the beginning of the right to protect the rights and found that there was a phenomenon of courses in the courses. The new Yellow River reporter saw the settlement form provided by Li Shuai's lecturers. The cheapest primary class of the violin is 230 yuan per section, 280 yuan per section of the middle and senior classes, and the primary class of "Emperor Teaching" can reach 310 yuan per every. Festival.

Li Shuai later asked the staff of Xiaoyin privately in private. "They said that they only enrolled students and completed their performance. It was a preferential gift lesson for leaders. After low -cost promotions, the loss of each class is about 50 yuan, the more than the loss.

Wang Yuejing's child only took 7 classes and received a notice from the suspension of Xiao Yin Cafe. She estimated that there were two or three hundred parents in the Guangzhou campus. Wang Yuejing's courses can only be regarded as medium. As far as she knows, parents bought from childhood coffee in May from 10,000 to 100,000.

In fact, Wang Yuejing had paid attention to the news that Xiaoyin coffee had a part -time teacher's arrears, but the staff of Xiao Yin coffee gave the teacher's violation of the rules. In addition, the greater gift efforts gradually dispelled her doubts.

Self -claiming "state -owned assets background", the angel round has also been established by Jiangnanchun and other industry leaders. Focusing on Xiaoyin Coffee was established in 2015. Li Ai, at the same time, is also the founder of the little sound coffee.

The road to financing from Shanghai Yiqi can be said to be gathered in big coffees. During the angel round in 2015, investors were involved in Focus Media Jiangnanchun, Long Wei, co -founder of Volkswagen Review Network, founder of Oriental Fortune Network, Fulcori, founder of Hujiang Network School Chairman of the Committee Zhang Yi et al. There are also rumors that these investors are not practical, and they are more likely to support the scene.

In 2017, the Pre-A round joined the Hujiang Network School. Until October 2020, Xiaoyin Coffee announced the completion of tens of millions of yuan A financing, which was exclusively invested by CMC Capital.

Qixinbao shows that at present, Shanghai Yizi Lai's largest shareholders are Shanghai Yinbo Culture Communication Partnership (Limited Partnership) and Shanghai Entry -Cultural Communication Partnership (Limited Partnership), with a shareholding ratio of more than 51%and 18%respectively. The big shareholders behind them are pointing to Qiao Yuemeng. Public information shows that Qiao Yuemeng is the founder of the IMO Cloud Office, and has also been shortlisted for the top 20 of the "Shanghai IT Youth Top Ten" in the IT field of Shanghai.

The reason why the little sound is particularly concerned is that the words "state -owned assets" often mentioned in their past propaganda. "Xiaoyin Coffee is affiliated with the Shanghai Committee of the Communist Youth League, and is a group office entity operating platform entrusted by the Municipal State -owned Assets Supervision Commission to supervise the regiment and municipal party committee." Introduction to Xiaoyin Coffee.

New Yellow River reporter noticed that the "state -owned background" speech comes from Shanghai Youth Industrial (Group) Co., Ltd., which holds 2.175%of Shanghai Yizi. Its business scope is also mainly industrial investment and asset operations.

However, according to the "Finance" report, there are insiders inside the small sound coffee that in order to prevent parents from prosecution in the name of state -owned assets, small sound coffee has already refunded the capital injection involving the state -owned assets. However, the news was not confirmed.

He has been accused of sharp expansion many times, and "disassembled the east wall to make up the west wall"

A wave of operations of Xiaoyin coffee always make life suspicious, because just two months ago, on April 11, Xiaoyin Cafe Group completed a wholly -owned acquisition of "VIP sparring" and officially became a "VIP sparring". So wholly shareholders. Public information shows that "VIP sparring" belongs to Shanghai Mika Information Technology Co., Ltd., and has been considered by the industry to be the top flow of online music education. In November 2018, VIP sparring was led by the Tiger Global Fund. Tencent, Lanxin Asia, Jinshajiang Venture Capital, Lanchi Venture Capital, etc., followed up the 150 million US dollars in Series C financing, set a record for domestic quality education financing. At the same time,, at the same time,, at the same time, It also has the blessing of Lang Lang's spokesperson. According to media reports, the valuation of VIP sparring is close to $ 1 billion.

This action was accused of being a big deal at the same time, and the sound of "rising and incomprehensible".

Because VIP sparring has also broke out rumors such as suspension of classes and arrears. In May last year, VIP sparring was removed from the Ministry of Industry and Integration for infringing user rights and interests. According to the "21st Century Economic Herald", VIP sparring had previously terminated the contract with Lang Lang, but the latter will actively supervise it as the former spokesperson for VIP sparrows. However, the reporter of Xinhuanghe noticed that on the VIP sparring official website, you can still see a promotional advertisement with Langlang.

VIP sparring official website homepage

Most of the industry believes that the road of promotion and expansion of small sound coffee began after Qiao Yue's joining in 2018. "Xiaoyin Coffee is just a small shop with an area of ​​107 square meters. After Qiao Yue joined, a series of transformations began. In just three years, Xiaoyin Coffee has ranked among the first echelon of quality education track." Last year, Qiao Yuemeng was very affirmed in a report on Xiaoyin Coffee.

The stores have expanded and revenue scores have soared all the way. The above reports also revealed that under the rapid development of small sound coffee, the revenue in 2020 reached 260 million yuan, a year -on -year increase of more than 200%. It is expected that the number of stores will expand to 22 at the end of 2021. Revenue will exceed 600 million yuan. The report also said that the monthly sales of small sound coffee have exceeded 50 million yuan. The national corporate credit information publicity system shows that there are 23 branches in Shanghai in Shanghai.

There are teachers who have worked with Xiaoyin Coffee to Xinyao River reporters that the problem of small sound coffee funds may be related to the sharp expansion, and the risk of "losing money for lessons" and "subsidy selling lessons" is too much. The cave is bigger.

After the wholly -owned acquisition of VIP sparring, Li Ai also revealed the goal of small sound coffee. "Within 5 years, it has become a global music art group with a revenue of 10 billion yuan and a market value of 100 billion yuan." According to Qixin Bao, on June 13, Shanghai, Shanghai, Shanghai, Shanghai The legal representative of Miake Information Technology Co., Ltd. was officially changed to Li Ai, but it was also on the evening of June 13th that Li Ai released the "Let's Letter to Parents and Teachers of Little Sound Coffee" and confirmed the predicament. Two months ago, the magnificent words seemed to be more like a dream at this moment.

In the propaganda, it is said that a custody account has been opened for financial supervision, but it is famous

"In December 2021, Xiaoyin Coffee officially opened a fund supervision account at Bank of Shanghai to actively protect customer funds." This is another promotion point for promotion of Xiaoyin Coffee. Wang Yuejing told Xinhuanghe reporter that this has also become the most important reason for Xiaoyin Coffee to gain her trust. However, after Xiao Yin coffee stopped the storm, some parents asked Bank of Shanghai to verify that the reply was just a framework agreement and did not land. Earlier this year, it has also discussed specific solutions such as promoting the operation of the special accounting system. However, due to the impact of the epidemic, the relevant work has been postponed. At present, fund supervision has not been officially implemented. In other words, all the hours charged by Xiaoyin Coffee have not passed the Bank of Shanghai. New Yellow River reporter contacted Bank of Shanghai. After a workman recorded the relevant information of the reporter, he said that he would reply in the future.

Announcement of cooperation with Bank of Shanghai with the promotion of Xiaoyin Coffee

According to the "Southern Metropolis Daily" report, in response to this, the Economic Investigation Brigade of the Tianhe District Bureau of the Guangzhou Public Security Bureau has been in the investigation process. The national corporate credit information publicity system shows that due to the registered residence or operating venue cannot be contacted, on June 21, the Tianhe Market Supervision and Administration Bureau of Guangzhou City has included Guangzhou Xiaoyin Coffee Communication Co., Ltd. in the operating abnormal list. New Yellow River reporter contacted the Economic Corps of the Shanghai Public Security Bureau. A staff member said that it is still under investigation, and more situations are inconvenient to disclose. According to a person familiar with the matter, hundreds of people have registered in Shanghai, but the case has not yet been established.

According to a chat record provided by a small sound coffee cooperative teacher, some staff members said, "At present, only 30 full -time teachers in Shanghai will retain 30 full -time teachers in Shanghai. The company gives it. At present, there is no money. "Implications." At the same time, it was said that dissatisfaction can also be arbitrated.

New Yellow River reporters dialed the small voice coffee outside customer service call. The external reservation phone calling Shanghai Yizi has been displayed as a empty number.

On June 15, Xiao Yin coffee issued relevant questions and answers in its public account, and once again emphasized that it had encountered difficulties in capital turnover and was trying to seek external financing and borrowing support, but also said that the company had never announced bankruptcy. This is also the last public information of Xiaoyin coffee.

Now more than ten days have passed, Li Ai's "bailout plan" has disappeared. However, on the social platform, some parents have said that they have been hacked after repeatedly contacted Xiaoyin Coffee customer service.

(Wang Yuejing and Li Shuai are all pseudonyms)

Edit: Weekend

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