The Nanyang Branch was issued by the Nanyang Branch to implement the "five delivery" changes in the style of promoting the style

How to serve the rural revitalization and coordinate low -cost support agricultural funds and the development of medium- and long -term project loans have become the core of the work of the Nanyang Branch of Agricultural issuance. Since last year, Wang Tao, secretary of the party committee and president of the bank, went deep into the construction of various counties and cities in the city, functional zones, and local party and government leaders to communicate with local party and government leadership projects. The Nanyang Municipal Government China Agricultural Development Bank Henan Branch Policy Financial Services Nanyang Rural Revitalization Cooperation Agreement "has accumulated a total of 9.3 billion yuan in loans and 28 projects. He said, "One of the most critical one of the rejuvenation of financial services to the countryside is to combine local reality, find key projects, or industry and industries, and rely on this to continuously increase loans." The bank has formulated in detail The implementation plan for the development planning plan of the branch, supporting the "Fourteenth Five -Year Plan" key project of Nanyang City's "Fourteenth Five -Year Plan" special action work plan, supporting agricultural funds to raise the implementation plan for the "Hundred Days Battle" action, etc., and widely establish a "banking management enterprise" credit credit relationship , Continuously consolidate and enrich key projects, customer groups or partners.

Focusing on the six major areas of national food security, consolidating and expanding the results of poverty alleviation results, the effective connection of the same rural revitalization, agricultural modernization, agricultural and rural construction, regional coordinated development, and ecological civilization construction, to achieve a group of stable number of stock customers, connect a number of new customers, and Reserve a number of high -quality customers and projects and a batch of mature projects. The first is to establish a financial service (loan) center to focus on promoting the marketing special. The leaders led the team to conduct comprehensive visits, policies to preach in key projects and key customers, and strengthen docking. Based on the characteristics of the customer industry and capital needs, they reached the intention of cooperation and "tailored" different "models" financial service solutions. The city and county banks are "leaders" to be a "chief customer manager", actively visit local party and government leaders and relevant departments, gradually improve the "direct" docking of political and bank enterprises, customer information sharing mechanisms, and conduct an orderly order in accordance with customer needs and project maturity. High -level docking and high -level interoperability, from the source locking important plans, major projects, important customers and cooperation areas. The second is to implement "integration" and promote the combination of comprehensive marketing and special marketing. The city and county banks take customer (project) demands as the fundamental starting point, and comprehensively use loans, deposits, investment, acceptance bills, guarantee letters, corporate bond underwriting, wealth management, asset securitization, investment and financing consulting services, etc. Manage the approach and make a good marketing "combination boxing". At the same time, we pay attention to the close connection with the special marketing activities of the "Fourteenth Five -Year Plan" major projects in various counties and cities, promote it together, coordinate the efforts, promote the implementation of major projects, and grasp the resources of key customers. The third is to unify ideas and understand the "seven changes." That is, from "waiting for customers" at home to go global "active marketing"; from supporting a single policy customer to support for state -owned enterprises, high -quality listed companies, and various types of mixed ownership companies, such as Government "to" relying on the government and around the market "; from the" independent operations "to" syndicate cooperation "from agricultural issuance; from generalization, conventional support to pioneering, super routine support, led, backbone role transformation; Standardized services are transformed to providing customized and differentiated services; from the customer sector, a single fight for the cooperation of the entire bank to the marketing service, forming a good atmosphere of "rushing to catch up, innovation and excellent" in the whole bank. As of now, the bank's total loan investment ranks first in the province's system and has been praised by the provincial branch. (Correspondent Liang Dongkang)

- END -