Women's feet odor is 5 times that of men?Procter ice illegal advertising was fined 700,000 yuan

Jimu Journalist Xie Mao

Recently, Guangzhou Procter & Gamble Co., Ltd. was punished by the Guangzhou Huangpu District Market Supervision and Administration Bureau for violation of the advertising law. The punishment this time was because the company had previously pushed an advertising article "Women's foot odor is 5 times that of men". After investigation by relevant departments, the advertisement did not indicate the source when quoting the content of the quotation. Completely consistent, the use of data and statistical data is inaccurate. Earlier, many companies have been punished for marketing "rollover". Some lawyers said that advertising marketing should abide by social morality and order.

Guangzhou Procter & Gamble claims that "women's foot odor is 5 times that of men"

According to the administrative penalty decision, it was found that from March 13 to March 24, 2022, Guangzhou Procter & Gamble Co., Ltd. published a title on the public account of the "Procter & Gamble Center" operated by the "Procter & Gamble Center" public account of its production. For "women's foot odor is 5 times that of men? Don't believe in smelling now". The advertisement describes the hygiene and smell of different parts of men and women's body, as well as text content such as "women's feet odor is 5 times". After verification, when the content of the advertisement is cited, the source is not marked, which is not exactly the same as the original quotation content. At the same time, Guangzhou Procter & Gamble's use of men and women's body odor comparison of advertising violated the relevant provisions of the advertising law.

Procter & Gamble's advertisement (Source: Xiaoxiang Morning News)

The decision's decision mentioned that the behavior of P & G released the above advertisements in its public account has caused many media reports, causing great social impact. In view of the initiative of Guangzhou Procter & Gamble, delete advertisements, cancel public accounts, and actively cooperate with administrative organs to investigate. The bureau decided to make an administrative penalty of 700,000 yuan of administrative penalties for the suspension of illegal advertisements to Guangzhou Procter ice.

Procter & Gamble was punished (Source: Sky Eye Check Screenshot)

The official Weibo of "Procter & Gamble" once responded to this incident that the improper content of the recent article of the Procter & Gamble Center account was disrespectful to women and solemnly apologized. Procter & Gamble said that the article has been deleted and the operation of the account is seriously rectified.

Procter & Gamble Apologies (Source: Xiaoxiang Morning Post)

Attorney Chai Xin, a law firm at Beijing Dacheng (Wuhan) Law Firm, According to the provisions of Article 9) of the Advertising Law, the advertisement must not contain the content that hinders the public order of the society or violates the good society. It stipulates that if advertising uses data, statistical data, survey results, abstracts, quotes, etc., it shall be true, accurate, and indicate the source. If the content of the cited content is applicable and valid, it should be clearly stated.

Chai Xin said that if the provisions of Article 9 of the Advertising Law are violated, the market supervision and management department shall order the advertisement to stop the advertisement, and the fines of the advertiser's office of 200,000 yuan or less. The advertising review agency withdraws the advertising review approval documents and does not accept its advertising review application within one year. For the penalty of this P & G, according to the law, the amount of fines of the top grid is 1 million yuan, the fine amount is moderate, and within the normal range. Chai Xin said that advertising marketing should abide by social morality and order, and cannot challenge the moral bottom line.

A number of well -known companies' marketing "rollover" was fined

Jimu news reporters sorted out and found that similar cases are often reported. In 2021, the official Weibo of the well -known beverage company Coconut Tree Group released a recruitment advertisement. Netizens have spoken this poster too "straightforward" and "spicy eyes". In the end, the advertisement was identified as "hindering the public order of the society or violating the good society of the society", and was fined 400,000 yuan by the Hainan Provincial Market Supervision and Administration Bureau. In March 2019, the company was also fined 200,000 yuan for hindering public order or violation of society.

Similarly, there are products such as duck neck, Wei Long spicy bar, Ulike hair removal instrument and other products, and even Guangfa Bank Shanghai Branch has been punished for advertising.

Among them, Ulike's hair removal instrument once released the slogan and posters of "no sapphire, I don't take off". Shenzhen market supervision pointed out in an administrative penalty letter that the slogan is suspected of violating Article 9 of the Advertising Law. Regulations on public order or violation of society. " At the same time, Article 42, paragraph 42 of the Women's Rights Protection Law, is also suspected of "prohibiting the degradation of the person's personality through mass communication or other methods." In the end, the company was fined 500,000 yuan.

In June 2019, the Shanghai Branch of Guangfa Bank published an article entitled "Don't tell others, your stomach is big! 》 The advertisement tweet attracted public opinion. In December of the same year, the Shanghai Market Supervision and Administration Bureau determined that the advertisement was degraded to women and imposed administrative penalties on the Shanghai Branch of Guangfa Bank and Shanghai Houmei Advertising Co., Ltd., with a fine of 600,000 yuan and 300,000 yuan, respectively. The WeChat public account of the Supreme People's Court was interpreted by this case. In this regard, Zhou Yanfang, deputy general manager of the National People's Congress and deputy general manager of Pacific Medical and Health Management Co., Ltd., said that personality dignity is the most basic social status of human beings and cannot be violated. Market subjects are pursuing commercial interests and should not be favored by derogatory groups.

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