Why is 40,000 agricultural products be so attached to agriculture?

After the beginning of summer, it is the season of various fruit beads and small beads. For example, lychee and Guangdong lychee, Shandong cherry, Xinjiang Xiaobai apricot, watermelon, Jiapeiqi fruit and so on. Liu Xingyu (pseudonym) has recently visited the most webpage.

At the end of May, Liu Xingyu, who lived in Shanghai, ate the first litchi this year. "Litchi is fresh, the price is beautiful, and the delivery is fast. The netizens have always said that Pindy more than 10 billion subsidies 'Zhenxiang Laws', which really exists, this law must be fulfilled in this shopping." Liu Xingyu said.

The litchi that Liu Xingyu's early adopters comes from Qiongshan District, Haikou City, 200 kilometers. Beginning on May 24th, Pinduoduo opened the third anniversary of the 10 billion subsidy.

"Affected by the epidemic, many consumers may maintain cautious consumption expectations for a period of time. By adding order subsidies and 0 yuan ordering measures, we hope to optimize the consumption environment, reduce the threshold for consumption, and boost everyone's consumption confidence." Pinpin Pind The relevant person in charge of Duoduo 10 billion subsidies said.

It is reported that since the launch of June 2019, Pinduoduo's subsidy has been "supplemented" for three years, and it is about to "make up" fourth year. At present, Pinduoduo 10 billion subsidies have reached 40,000 products. Such subsidies and durations are the only one in China's Internet platform.

Pinduoduo is reducing marketing, but why do these high -quality agricultural products continue to increase their efforts? On the one hand, Pinduoduo is an agricultural origin to help solve the production and sales of agricultural products, which is one of the foundations of Pinduoduo; on the other hand, the problem that 10 billion subsidies re -invest agricultural products want to solve are to help consumers save time, help high -quality agricultural products Industrial bands sell better prices and get better brand capabilities.

01

Agricultural products in "10 billion subsidies"

The volcanic lychee is not durable. From mid -May, the delivery season is only half a month. In the past, through fruit picking and packing, wholesalers distributed to different wholesale markets, and then reached the hands of consumers. In this way, the lychee that keeps fresh at a week after a week, the quality of the fruit will be greatly reduced.

This year's online channels have become an important channel for litchi sales. On a lot of puppets in the preferred online platform of agricultural products, litchi is one of the key targets of tens of billions of subsidies.

"With platform subsidies, we will basically not go to the price of fruit farmers. Fruit farmers can slowly pick the fruit on the tree." Lai Qichun, a new farmer, said that although the purchase price of litchi this year was significantly higher than last year, the tens of billions of subsidies were in the tens of billions of subsidies. In the background rules, the quality and price have been well controlled, and nearly 30%of the replenishment has been given in recent activities, which has made the overall sales significantly improved. According to Lai Qichun's estimation, the daily order volume of the store litchi is close to 10,000 orders, and the sales of the production season may be tripled year -on -year.

Not just lychee in Hainan, many agricultural products such as Shandong Cherry, Xinjiang Xiaobai apricot, watermelon, Jiapeiqi fruit, crayfish and other agricultural products often appear in Pinduoduo's "10 billion subsidy" fresh area.

Beginning on May 24th, Pinduoduo opened the third anniversary of the 10 billion subsidy to return to the market. The needs of users under the influence of the epidemic, and the guarantee types that have attracted much attention and improved materials and improved materials.

During this period, Hu Jianfeng, Fujian, came online in the store's landmark product, Floating Palace Baymei, granular packaging, and air transportation home.

Yang Mei is a single product he must do every year. From the end of March to mid -July, he chased from Fumin, Yunnan, Zhangzhou, Fujian, and Zhangzhou, Fujian. And this year's Yangmei sales season has opened a little later than in previous years.

"We are very confident in the follow -up market, and we also hope that‘ Yang Mei ’is angry. With this traffic item and the tens of billions of subsidy platforms, we will start a good business for the second half of the year." Hu Jianfeng said.

Helping the production and sales of agricultural products is one of the foundations of Pinduoduo. More and more agricultural products have also walked to the table of consumers throughout the country by Pinduoduo.

Affected by the epidemic, many local lobster farmers in Hefei are facing the problem of "sales difficulty and low price" this year. Realize rising against the trend.

In the past, Hefei crayfish was mainly based on offline exports. In recent years, due to the multiple factors such as the international trade environment and epidemic conditions, the export encountered a bottleneck. In this context, Hefei crayfish proactively seek transformation. While vigorously developing deep processing, with the help of e -commerce platforms such as Pinduoduo to expand online sales, it not only solves the problem of poor offline sales, but also enhances the industry of Hefei crayfish. Vitality and brand influence.

Realizing the traction of the new e -commerce platform to the local crayfish industry. This year, the Hefei Fisheries Association organized 7 local crayfish leading enterprises to enter Pinduoduo, trying to open up online sales channels, and also allowed consumers across the country to taste Hefei Xiaoxiao The deliciousness of lobster.

At the end of May, Fuma Village, Guanshan Town, Yanliang District, Xi'an City, thousands of acres of melon is cooked, picked, sorted, and packed, and round and full melon was sold throughout the country through e -commerce. "Now at the doorstep, our melon can be sold on major e -commerce platforms. It is very convenient and income is increasing year by year." Said Lao Zhou, a villager in Fuma Village, Guanshan Town, Yanliang District.

"Yan Liang melon is the 'explosive product' of the season. A group of head merchants have appeared, which can even compete with Shandong Yangjiao honey. The blessing of 100 million subsidies, exactly Yanliang melon. "The relevant person in charge of Pinduoduo said that the" Finding Fresh China-Duoduo Agricultural Store "project will use the order as the axis to find the freshest season ingredients in the country and open the consumer's taste buds Essence As a national geographical indication agricultural product, Yan Liang melon was selected as the first batch of "a lot of good agricultural goods", which was pushed by platform tilt resources to national consumers. It is reported that Pinduoduo will adhere to the "zero commission" of agricultural products and the model of "purchase+direct hair", through live broadcast, help planting and e -commerce sales standards, etc. The added value and premium capacity of high -quality fruits such as melon to promote the stable income of farmers and help rural revitalization.

It is worth mentioning that all quality agricultural goods in Pinduoduo Ten billion subsidies support 0 yuan to place orders, and pay first. This means that users will not pay automatically after receiving the goods. If they are not satisfied, they can apply for sale, and there is no need to pay for a full refund. According to Lai Qichun's observation, the "0 yuan order" is welcomed by new consumer groups such as post -90s and post -00s, which further improves the order rate of young consumers.

02

The "new motivation" that stimulates the consumer market

In June 2019, Pinduoduo entered the 618th major promotion for the first time, announcing that in the form of "10 billion cash subsidies", the brand merchants jointly made a significant profit on the highest popularity of 10,000 products in the entire network.

After the end of 618 in 2019, even Pinduoduo employees did not expect that the "billions of subsidies" did not end. Instead, it was upgraded to the platform's long -term strategy by the company, and opened an independent entrance at the center of the homepage center of Pinduoduo, which has continued to this day.

On May 24th, Pinduang opened the third anniversary of the 10 billion subsidy to return to the scene. Duoduo data showed that during the third anniversary of the tens of billions of subsidies, the sales volume of imported fruits such as avocado, Thai coconut green, South Africa Black Ti, and Australian Red Ti increased rapidly, an increase of more than 40%year -on -year, of which strange fruit increased by 85%.

Among the domestic agricultural and sideline products, Hainan volcanic litchi, Sichuan big five -star pipa, watermelon, Tianmu small sweet potato, black tiger shrimp, Beibei pumpkin, national crayfish, etc. are popular. Among them, the sales of volcanic lychee rose 158%year -on -year and continued to rise; the amount of watermelons of each variety increased by more than 39%year -on -year.

Zhang Chunyu, a researcher at the Chinese Academy of Social Sciences, and a member of the Digital Economic Committee of the APEC China Business Council, previously said that in the context of the prevention and control of the epidemic, new consumption models such as "billions of subsidies" have become a new driving force for stimulating the consumer market. Technological innovation will continue to promote the accurate matching of large -scale supply and demand online consumption, and play an important role in a new pattern of high -quality economic development.

In order to further help the "return blood" of origin, in the next key period of "re -production and re -production" and consumer driving, Pinduoduo Ten billion subsidies will continue to expand the coverage scale and subsidy of high -quality agricultural goods, further discover the high -quality agricultural products to high -quality agricultural products Potential consumer demand.

Not only does the flow of traffic subsidies for agricultural products and industrial products, they also insist on not taking commissioning agricultural products, and launch a special subsidy strategy to continuously improve the transaction scale and online sales standards of quality agricultural goods, promote the formation of large -scale large -scale scale Supply and demand matching of agricultural products.

Agricultural and sideline products have become the long -term strategies for the key subsidy objects. In the past year, under the leadership of the chairman and CEO Chen Lei, Pinduoduo has gradually completed the strategic transformation from heavy marketing to re -developed, continuously re -investment in the agricultural field, and continuously invested tens of billions of profits to set up a "10 billion Agricultural Research" project. The front -edge technology promotes the digitalization of agricultural, including the "Duoduo Agricultural Research Science and Technology Competition" for two consecutive years to promote the accelerated landing application in agriculture in agriculture.

In order to improve the scale of agricultural products, warehousing logistics is another major field of Pinduoduo. Compared with other logistics companies, Pinduoduo did not adopt the "heavy assets" model to get involved in the logistics industry. Instead, it monitored and improved its logistics strength with technical means, and proposed the concept of the "new logistics" technology platform. The simple understanding is that with the support of new technologies such as artificial intelligence, the new logistics system provides merchants with route planning, automated warehousing, parcel sorting and specific system services to improve delivery efficiency.

In the future, Pinduoduo will continue to expand the coverage scale and subsidy of high -quality agricultural products, further discover the potential consumption demand for high -quality agricultural products, continuously improve the transaction scale of quality agricultural goods and online sales standards, and promote the formation of large -scale supply and demand of agricultural products.

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