Guan Xiaotong's endorsement milk tea shop has been complained many times as possible?Frequent stars involved in catering brand

27.06.2022

Number of this text: 820, reading time for about 1 minute

Guide: The company's father Guan Shao has indirectly held 35 % of the shares.

Source | First Financial Unveiling Yiyi Chengdu Natural Stay Catering Management Co., Ltd. Weibo Guan Xiaotong Studio Weibo

Recently, Guan Xiaotong's natural dumb milk tea shop was exposed to the court for illegal opening to join.

Today, the Weibo of Chengdu Natural Catering Management Co., Ltd. issued a statement saying that a dispute between Wenzhou Owa Catering Management Co., Ltd. and the company's franchise contract will be tried on July 8, 2022. The case is a special business contract dispute. The case acceptance and the trial of the trial are the normal workflows of the court. Guan Xiaotong has never participated in the company's operation and management work. Guan Xiaotong's studio Weibo then reposted the statement.

Tianyancha APP shows that the natural dull milk tea associated company Chengdu Natural Dian Dianlian Management Co., Ltd. has repeatedly prosecuted the dispute over the operating contract. In May of this year, after the company had established a commercial franchise contract, the company failed to record with the "Regulations on the Administration of Commercial Management" in accordance with the "Regulations on the Management Management of Commercial Frank Management", and was fined 30,000 by the Chengdu Commercial Bureau. Earlier, Natural Dharma was fined by the Jinjiang Market Supervision and Administration Bureau of the Chengdu Jinjiang Market Supervision and Administration for the release of investment in return on investment.

The official website of "Natural Bad Milk Tea" shows that Guan Xiaotong is the spokesperson. Tianyan checking the equity penetration map shows that the company's father Guan Shao has indirectly held 35 % of the shares.

Tianyancha APP shows that there are three companies controlled by Guan Xiaotong himself, all of which belong to the film and television industry. They are Shanghai Guan Xiaotong Film and Television Culture Studio, Ningbo High -tech Zone Guan Xiaotong Film and Television Culture Studio, and Chongqing Tianhe Yiren Film and Television Culture Media Co., Ltd.

In recent years, star investment restaurants have no longer fresh. Xue Zhiqian's "Shangshangqian" skewed incense hot pot, Zheng Kai's "Fire Fengxiang", Huang Xiaoming's "Burning Jiangnan", Meng Fei's "Meng Fei's small noodles" and other brands once attracted consumers' attention. The stars bring their own traffic, and customers have the psychology of hunting and following the trend, so these restaurants often become popular for a period of time.

However, most of the catering brands invested by celebrities are just red, and most of them end up. Chinese food industry analyst Zhu Danpeng believes that the star's own participation is actually very low, and basically it is handed over to the third -party team to operate. And third -party operation is also the leading word, which will quickly open the model of joining and quickly harvest the profits brought by the brand. Although the third -party team will be relatively professional in terms of operation, it is basically missing in planning and creativity, so many celebrity catering is basically bleak in the end.

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