The "barrier" thinking of the construction of Zhongtai System

Introduction: The Zhongtai system is a very contradictory sector. On the one hand, people know that it is very useful and can reduce costs and increase efficiency. On the other hand, many companies spend a lot of time and energy to do Zhongtai, but it does not have much effect. The author of this article starts from his own work experience and analyzes the thinking of "establishing a barrier", hoping to help you.

Remarks: The Zhongtai described in the article specifically refers to the e -commerce business Zhongtai.

1. The origin of the "barrier" thinking

In a summary article I wrote before, "I have been doing the five years of Zhongtai: The overall review of the development of the Central Taiwan", I divided the development of the past into 5 stages.

Among them, the keywords defined in the fourth stage are "establishing a barrier." Before this time, there was a barrier in my mind.

Looking back at the internal and external environment of the Zhongtai at the time, as described in the figure above.

Because before that, Zhongtai has been at the stage of capacity building and project concentration. The principle of our delivery principles for the company's business is first, which leads to almost 0 resources invested by China and Taiwan internally.

In retrospect, I just want others to do not want to do myself. In fact, it is my mistake.

Because the problem broke out, it not only caused a lot of pressure on the complication of the interior of China and Taiwan, but also the negative evaluation of the business on China and Taiwan also made everyone emotional.

2. Positioning issues and solutions

In the face of the above status, in fact, we can all know that there are many problems in the senses, but we still want to be more systematic and comprehensive.

As a result, we started a large range of internal production and research interviews and external feedback collection.

After we summarize the problem and analysis, according to the center of the Central Taiwan, there are about three big interactive roles: upstream business party, end users, and downstream business parties.

Next, we explained separately:

1. Between the upstream business and the Central Taiwan

1) Question: The cost of communication is relatively high, the delivery quality and efficiency are low, and the docking feel is not very good

After deep analysis, we found that the cost of communication was high because there were too many communication nodes we faced, and we drew a picture:

There are many upstream businesses in the middle and platforms, and there are many middle and Taiwan domains. The information between them is basically the above messy lines.

Standing from the perspective of business, the deep logic of Zhongtai and strong horizontal linkage, causing each business to communicate with many people in China and Taiwan, and may be repeated before and after

Standing at the corner of China and Taiwan, each sub -domain will encounter multiple business parties to communicate with him at the same time, and the response quality is poor, not to mention that he can understand the business dynamics in the front, and make dynamic reservations and architecture design.

As a result, the overall communication cost and poor ending of the overall communication cost.

2) Solution: Zhongtai BP mechanism & Zhongtai platform -based system construction

Faced with the above two problems, we found 2 problem solving measures:

The first is to reduce communication nodes and improve the overall communication efficiency, that is, a barrier to form a "BP mechanism".

The second is to reduce non -necessary communication and allow the system to precipitate people, that is, a barrier to form a "platform system".

① Reconstruction of communication and collaboration nodes

From a business perspective, how to reduce my communication node? The answer is one -to -one service.

In fact, it is the concept of Zhongtai BP. In fact, many people may be no stranger to this BP concept. Many departments in the company have basically set up BP characters, such as HRBP and financial BP.

Setting BP for business settings for business should be able to solve the business with Zhongtai 1V1. However, there is another difference between Zhongtai and HR and finance, that is, the cost of internal docking is also very high, because the product domains inside the Central and Taiwan are actually very professional, such as payment, finance, logistics, marketing, and so on.

Therefore, for business BP (the first identity), sometimes it is difficult to achieve the internal global COVER. then what should we do? Only the person in charge of the project product (the second identity) can be set to achieve the implementation of the products in various domains inside the platform in the horizontal collaboration.

The setting of the above BP does not mean new personnel, but just make people have multiple identities.

Coupled with the vertical direction of Zhongtai, the product responsibility of the product of the product (the third identity), a Zhongtai PM may have a maximum of 3 identities, draw a picture:

In the picture, it is easy to see that the relationship between the business and the various domains inside the Central and Taiwan is changed from a very messy state to the above -mentioned more orderly state.

In the collaboration, the role of the role is clear, and the overall business has been roughly 1V1.

Of course, it is almost impossible to be perfectly perfect. Because the requirements for Zhongtai products are too high.

Since we have a advanced judgment of the good understanding of the business, we must fully understand the internal system, and there is a strong ability to communicate and collaborate on the bottom.

In the figure below, everyone feels the classification of the product domain of the large and middle -Taiwan:

Those who can be competent for the above multiple identities are called "business architects".

However, this is also the only optimal solution obtained in the past. We can only continuously improve and iterate, and cultivate such talents.

② System replacement: Reduce the participation of people in mature scenes

In the above BP mechanism, we solve the problem of messy information transfer nodes.

For business docking costs and efficiency, it has indeed improved greatly.

However, for China and Taiwan products, from a demand to landing, what China and Taiwan do should not be reduced than before, and even become more due to multiple identities. Therefore, it is not enough to make the nodes orderly and decreased, and the number of information circulation is less and the flow rate is faster.

How to do it?

In the previous public account article "In -depth Analysis of the Central and Taiwan Planning: User, Mechanism, System", I introduced in the Zhongtai Platform Chapters, and I mentioned 4 systems:

They are: rules center, configuration center, open platform, comprehensive query, I also have a detailed description of them, see the figure below:

In fact, the core of the above system is to structure repeated things into systematization, and then establish funnel between business and China Taiwan.

On the one hand, the business self -help solve some problems, so that the information does not need to penetrate the Central Taiwan. Such as open platforms, rules centers, comprehensive inquiries.

On the other hand, in a systematic way, the process of realizing a demand has become guided and configuration, and the rate is improved. Such as configuration center.

Of course, in the process, we also do the unified navigation of the background system, the Zhongtai's navigation, etc., which are similar.

2. Between the end user and the Central Taiwan

The contradiction between the business and the Central Taiwan is resolved, and the Central and Taiwan Research Research will also encounter difficulties in the face of another type of users.

Because these users are our terminal users, that is, the service online C -terminal buy/seller (recycling will have C1 sellers) and B -end merchants, and part of them are offline operators (such as warehousing logistics, etc.).

Compared with the internal project requirements of the business party, the problem of end users is generally an emergency online problem, and it is required to respond in time.

1) Question: The user penetrates the research of the China Taiwan Market.

Zhongtai itself provides transaction capabilities and spans all life cycles across user transactions. Once a problem is encountered, the relationship with Zhongtai is a high probability.

The product resources of Zhongtai itself are scarce, and some of our posts are basically one person, or even half.

Then, it is easy to cause serious hotspot problems, which leads to the containment of the product's energy, which will affect the efficiency of more other things.

The following picture is the daily life of a product of a product in the direction of our quality inspection. Everyone feels:

During a period of time, the PM in all directions in Zhongtai was basically the above state. The 99+ news spread the full screen and couldn't see the news every day.

2) Solution: Introduce the role of product operation, tools are empower to operation

From the perspective of China -Taiwan production and research, how to reduce consultation and interference?

For the above questions, we find the idea of ​​understanding:

It is necessary to add nodes at the organizational level, recruit product operation characters, and form a "buffer zone" barrier.

Product operation roles need to play two functions:

One is the role of gathering information, filtering, and transforming information from the outside to the inside, and improves the effectiveness of the processing information of production and research;

The other is from the inside to the outside. It plays the role of precipitating problems and promoting training users, enhances the problem of upstream self -service solutions, and reduces problems to Zhongtai.

In addition, in addition to solving online problems, product operation roles will also lead to the establishment of various docking SOPs, making the problem transfer mechanism more orderly.

In the process, the product needs to spend some resources, make some small tools, and empower operations to improve the efficiency of solving problems.

3. Zhongtai and downstream (non -production systems, such as customer service, big data, finance)

The two types of users who deal with the above and Taiwan will actually be more apparent. One of the "most important" business parties and one of the "user first" users will be delivered.

In fact, there are another type of users. It is difficult for us to notice them because they are non -production systems and will not affect user transaction processes to a certain extent.

However, they do also serve many business users within the company. For example, customer service, big data, finance, etc.

What problems will there be between Zhongtai and them?

1) Question: The scattered business data of Zhongtai will cause a multi -point docking of downstream and upstream business, high cost, and poor data unity.

Because they are in the downstream, many times, they do not have much voice, so in the process, they will slowly accept a lot of status quo. They do not mention the upstream needs or need upstream.

You think that in the environment of Zhongtai itself, there is no time to do internal construction, and there will be no more energy spending on a lower reaches system infrastructure.

The most intuitive result of the above is the business scenario that needs to be sealed in the bottom of the downstream. One pair needs to solve the problem.

Draw a picture, probably this logic: the downstream business needs to be connected to the central and Taiwan, and it also needs to be identified and interacting with many business information.

At this time, the implementation cost of various businesses in the downstream is actually relatively high.

2) Solution: The problem of dispersing core data of Zhongtai

then what should we do? Still use our barriers to solve problems.

That is, the unified data project of China Taiwan data converges the divergence scene of the downstream business dependencies to the Zhongtai, and interacts with the downstream one -on -one. That is to form a "unified data" barrier.

Draw a picture to explain the logic as follows:

Here, Zhongtai uses frameworks to cover the business personalized contacts. The logic is still personalized, but it is not perceived by the downstream.

At this point, the three categories of users connected to Zhongtai have explained in detail the situation that requires the establishment of a barrier.Summarize a picture for everyone to remember.

At this point, I used to think about the "barrier" thinking in the practice of the construction of Zhongtai.

In fact, there are not many things that can be thought of at the beginning, but the summary of the problem of solving the problem a little bit.

Seeing the trick, as long as you want to solve the problem, you will inevitably be realized and gain.

Author: Synthopathy, WeChat public account: product miscellaneous talk (Life_PM)

This article is published by@本 本 本 本 本 is the product manager. Reprinting is prohibited without the author's permission.

The question map is from UNSPLASH, based on the CC0 protocol.

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