Tonghe Black fungus counterattack successfully | "Ping" ecological rice goes south to the market
Author:Harbin News Network Time:2022.06.27
In the midsummer in Bingcheng, the agriculture is busy. In the rice seedling greenhouses of the Organic Rice Farmer Professional Federation of the Chonggul River in Tonghe County, a row of fungus bag is filled, and the blooming fat black fungus carries the joy of bumper harvest. The black fungus produced here will be put into the gift box with ecological rice and sold to the southern market.
Tonghe County Chonggul River Organic River Organic River Farmer Professional Federation was established in 2014. The current rice planting area reached 290,000 mu. It is the largest rice cooperative in the county and is mainly based on organic rice production. In recent years, the cooperative has used more than 40 rice breeding seedlings to develop the edible fungus industry. With the convenience of the agriculture of the shed area, the black fungus harvest for the year, and the benefits are better year by year.
"Each greenhouse is equipped with a modern spray irrigation system. The fungus bag is" shower "a dozen times a day. The humidity is well controlled and can be performed in more than half a month. This fungus is particularly tender. In just one week, picking up the bag for four or five days after picking it up. After the new rice is listed, the gift box is packaged together. "A farmer who was sunburning told reporters.
Lu Shiming, the chairman of the cooperative, told reporters that the cooperative has been developing the edible fungus industry for 10 years, and has tried to produce more than a dozen varieties such as black fungus, red pine, shiitake mushrooms, yellow mushrooms, ganoderma, and asylum. Due to the influence of the market, these edible fungus products were not easy to sell at first, and they could only be used as gifts. They were given to rice merchants with rice orders. Unexpectedly, Black fungus gradually became recognized with its excellent quality. Since last year, there is a southern meter to discuss black fungus. The cooperative has tried to produce the first batch of "mix and match gift boxes". This year, the cooperative has expanded the production scale of black fungus.
In recent years, Tonghe County has concentratedly planned the secondary utilization of seedlings in seedlings, turning seedling sheds into edible fungus production bases. Black fungus "near" ecological rice. This marketing strategy of locking target customers through existing brands, which not only provides users with "matching on the table", but also breaks out a development of "brand agriculture". road.
The reporter learned in Tonghe County that the brand value of the national geographical indication agricultural product "Tonghe Rice" has reached 30 billion yuan, and the upstream of the industrial chain is being carried out in breeding work. Great development space. The "mix and match box" recognized by the South customers opened a window for the cooperative.
"Create the four agriculture of the" Modern Agricultural Capital 'and Development', I think that our cooperatives must first change the traditional agricultural thoughts and lead farmers to grow well, produce food, and Benfu Road. "Lu Shiming said. The secondary use of idle resources has been used to improve the quality and efficiency of agricultural production, so that folks can get more benefits and more motivation.
Tonghe County vigorously promotes green and ecological agriculture, providing more technological support for agricultural production. Not only the edible fungus industry has been flourishing, but the three -dimensional breeding of rice fields, rice fields, rice fields, ducks, and rice fields produced in combination with the combination of three -dimensional cultivation has gradually formed a unique brand of black soil in cold land. The development of the "matrix" of the series of agricultural and sideline products has also effectively enhanced the value chain and brand influence of "Tonghe Rice". Under the leadership of creating the "modern agricultural capital", the folks on the black land have formed a sense of green and ecological development, which are produced around "rice bags" and enriched the output of agricultural and sideline products. , Ecological and Security Modern Agriculture "big meals" are becoming more and more abundant.
Source: Harbin News Network
Wang Lei Yang Yiming Reporter: Luo Yankun
Edit: Liu Yixuan
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